Brand Newsroom
BNR 38: Gen Y Wake-up Call
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:39
- More information
Informações:
Synopsis
Charlie Caruso, author of 'Understanding Y', joins the Brand Newsroom team to discuss how media outlets and content producers must adapt to appeal to a Gen Y Audience. There are several characteristics of Gen Y such as their undeveloped loyalty and aptitude for technology that make them unique. Can businesses rise to the challenge to target them?