Brand Newsroom

Is a celebrity endorsement the best way to market your brand? James Lush, Sarah Mitchell and Nic Hayes look at how AFL player Nat Fyfe is using his personal brand as a marketing tool. They discuss the dos and don’ts of influencer marketing and how it might be used in the future. Show Notes: http://lushdigital.com/brand-newsroom-77-dos-and-donts-of-influencer-marketing/

Jay Baer joins Nic Hayes and Sarah Mitchell on the Brand Newsroom podcast to discuss his forthcoming book, ‘Hug the Haters’. Jay talks about the power of customer service in today’s market. Show Notes: http://lushdigital.com/bnr75-jay-baer-praise-overrated/

The Wizard of Moz, Rand Fishkin, talks to the Brand Newsroom team about the creation of his company Moz, the ins-and-outs of SEO and why he is so ready to share all his secrets. Show Notes: http://lushdigital.com/bnr75-rand-fishkin-seo/

The BNR team talks with Chris Frame from Bethanie Group about the challenges of working on a small budget, and the tools available to every marketing team, despite the size of their allowance. Chris shares how brand consistency and story plays such a large part of their marketing strategy. Show Notes: http://lushdigital.com/brand-newsroom-74-marketing-on-a-shoestring-budget/

Nick Hayes and Sarah Mitchell are joined by ‘Experiences: the 7Th Era of Marketing’ co-author, Carla Johnson to discuss the recent shift from old to new marketing, and the requirements of good story telling. Show Notes: http://lushdigital.com/brand-newsroom-73-good-storytelling-requires-grit/

When communications specialists make poorly thought through choices for their own brand, should they be trusted with your company communications? In light of the M&C Saatchi scandal, the Brand Newsroom team speak with Mumbrella’s Content Director Tim Burrowes about how thoughtless actions can have lasting repercussions to brand reputation. Show Notes: http://lushdigital.com/bnr72-sexism-advertising/

With more and more print magazines closing down, what’s going to happen to the medium? In this episode the Brand Newsroom team discuss how traditional media are being affected by the digital change, and how they'll need to adapt to survive. Show Notes: http://lushdigital.com/bnr71-fate-of-magazines/

When describing content marketing to others, are you often faced with questions about return on investment? In this episode, the Brand Newsroom team discuss how to quantify the benefits of content marketing, and why sales alone may not be the best way to measure. Show Notes: http://lushdigital.com/bnr70-content-marketing-roi/

For the past several years it’s been all about content. While creating valuable, relevant content is important, it cannot reach an audience without marketing. This week the Brand Newsroom team are joined by founder of the Content Marketing Institute Joe Pulizzi to discuss the importance of the marketing side of content marketing Show Notes: http://lushdigital.com/bnr69-joe-pulizzi-marketing-content/

As the year draws to a close, the Brand Newsroom team reflect on what you can do and what you should stop doing for success in 2016. Nic Hayes, James Lush and Sarah Mitchell share their plans for the coming year in content marketing, journalism and PR.

Christmas is the time for giving back and for brands this means an opportunity to utilise their network and audience for a greater good. This week the Brand Newsroom team discuss the importance of brands getting involved in charitable causes with special guest Pam Kozelka from the Content Marketing Institute.

As we approach the end of 2015, many marketers are wondering what we can expect from content marketing in the year to come. This week, in light of the Content Marketing Institute predictions, the Brand Newsroom team discuss their predictions for content marketing in 2016. Will 2016 see drastic changes in the content marketing landscape?

Do you give your audience the TLC it needs? While content marketing often aims to build an audience, it's important not to neglect the audience you already have. According to the Brand Newsroom team, when your audience feels respected and valued they'll become your best advocates, so how should your brand show its love?

Almost everyone has felt spammed by an email newsletter at one point or another, so how should brands communicate via email with their audience? This week the Brand Newsroom team discuss best practice when it comes to email marketing, and how to achieve maximum impact with your audience.

This week, new research has been released from CMI and ADMA about the state of content marketing in Australia. The research shines a light on the advances, and also the challenges that Australian content marketers are facing. Is your brand prepared for the future direction of the industry?

Do you know the distinction between brand journalism and traditional journalism? With the majority of journalists now willing to work in both fields, the true difference between the two has become convoluted. This week, Rakhal Ebeli, CEO of Newsmodo - an organisation who made the shift from traditional journalism to brand journalism, joins the Brand Newsroom team. With the team, Rakhal discusses the two fields in terms of audience experience, and benefits to the overarching organisation.

Who represents your brand online? Following the Essena O'Neil controversy, the Brand Newsroom team discuss the value of authenticity in social media, and what can make or break a social media brand ambassador. According to the team, there are aspects of Essena's story that could indicate she was headed towards implosion. Would your brand be able to see the signs?

What grinds your gears when it comes to content marketing and brand journalism? This week the Brand Newsroom team air their grievances and get it all off their chest. From ghostwriting ethics to social media protocol, there's a lot going on out there that's just plain wrong. Have you got a personal pet peeve?

Are views, likes and impressions really good tools for marketing measurement? This week James Dillon joins James, Sarah and Nic to discuss why brands need to redistribute their focus when it comes to online advertising. Are your marketing efforts influencing audience behavior?

This week Bobbi Mahlab and Roslyn Atkinson from Mahlab Media join the Brand Newsroom team to discuss how to build an audience that feels engaged, passionate and belonging to the brand. According to the guests, the success of a content program can it boil down to asking two simple questions. Do you know what to ask, and when?