Brand Newsroom
BNR 49: In-house or Outsourced Content?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:16:12
- More information
Informações:
Synopsis
What’s the right ratio between in-house and outsourced content? The decision between the two is one that almost every marketing manager struggles with, and there isn’t a one-size-fits-all solution. This week the Brand Newsroom team discuss what should guide these choices in order to maintain the consistency and quality required for maximum effect.