Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are back once again to continue their mission to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced HubSpotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM tools, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Managing Director Adam Steinhardt absolutely loves the powerful anayltics features in HubSpot and looks this week at how to get the most out of the Lead Scoring tool. Full blog available here - http://bit.ly/2hcuBuc

HubnSpoke team of Adam Steinhardt and Zaahn Johnson return to continue their mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Social Media Expert, Zaahn Johnson takes the lead this week, with an in-depth examination of the hidden power of HubSpot integration, Bit.ly: Understanding Bit.ly Bit.ly was first established in 2008 as a tool with a very practical purpose - to shorten URLs for Twitter. Originally, it broke links down into 8 characters to give you more character space. That function remains a defining feature of bit.ly but

  HubnSpoke team of Adam Steinhardt and Zaahn Johnson embark on a new mission in this edition, to drill down deep into the features of HubSpot and begin to address some of those under-utilised and misunderstood aspects of HubSpot, a powerful cloud-based sales and marketing platform. HubSpot’s diverse set of software tools can mean that even the most experienced Hubspotter can at times feel overwhelmed. Recent tools revealed as part of Inbound 2016 have added even more power across the sales, marketing and CRM, allowing you to maximise the effectiveness of inbound methodology in new and dynamic ways. Are you getting the most out of the full breadth of HubSpot features? We begin our examination with a common confusion amongst Hubspotters in the marketing and sales funnel: A Closer Look At The Lifecycle Stages Tool This is both an underrated and misunderstood feature of HubSpot, discoverable in both the Sales and Marketing dashboards in Contact Properties. It is also one of the most important features, as it

In this edition of the HubnSpoke Podcast for sales and marketing professionals we take a closer look at the new Sales Tools recently revealed as part of the HubSpot CRM at Inbound 2016. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The sales power of the HubSpot platform is massive and growing in incredible innovative and exciting ways. Just like in content marketing, HubSpot channels inbound methodology to help you turbo-charge your sales team. The HubSpot Growth Stack closes the loop between your marketing and sales teams.Track your entire marketing and sales funnel from first website visit to closed deal and beyond.With the HubSpot Growth Stack, your marketing and sales teams share contacts, customer data, dashboards, reports, and pipelines in one place. Looking to power up your sales team? Look no further than these impressive new features:

Inbound 2016 had so many remarkable moments. In this edition of the HubnSpoke Podcast for sales and marketing professionals, we investigate some of the hidden gems of one of the biggest marketing conferences in the world. We focus on the content marketing power of HubSpot. HubSpot is cloud-based, sales and marketing software that provides a remarkable suite of tools to grow your business with. The HubSpot Growth Stack is a powerful combination of cloud-based software tools, which when combined with inbound marketing generates more leads and sales for your business. One impressive new feature is the HubsDB. The HubsDB feature, for HubSpot website subscribers, gives the ability to serve data up to websites via a flat file database. Our HubSpot API development team have been working with HubsDB all week and are excited about the impact it can have on the HubSpot marketing software. HubsDB extends the capabilities of a HubSpot COS programmer, making HubSpot templates so much more powerful. Discover the new fe

We discuss the remarkable HubSpot Inbound sales and marketing conference. Attended by over 19,000 people last week in Boston. Managing Director Adam Steinhardt and Social Media Expert, Zaahn Johnson was there to see the latest and greatest in sales and marketing. HubSpot launched it's new Growth Stack. A combination of CRM, Sales and Marketing tools in one powerful cloud application. Our HubSpot experts analysed the new features of HubSpot that we liked the look of, at the same time taking the crystal ball to the future of content marketing. We are loving the new HubSpot Content Analyser Tool. Discover more of the new HubSpot features we like, or see the complete list of HubSpot changes here.  At the Inbound 16 event, The Kingdom won the International Grand Prize for Innovation for HubSpot. We talk about what this means for your business. Our inbound marketing experts discuss the things they would change and the event features that impressed them, including their favourite keynote presentation. The entire e

In episode 13 of HubnSpoke, we investigate Live Chat Apps that work with HubSpot, and see if they can have a postive impact on your inbound marketing efforts. Live chat is popular with the corporates of the world, so is it time for your business to get it working on your website? Zaahn Johnson and Adam Steinhardt discuss the power of live chat and how it works well with HubSpot and inbound marketing endeavours. If you are looking for better ways to convert your inbound marketing efforts, then Live Chat may well be the solution. Live Chat has the advantage of being a familiar interface for users of Facebook Messenger, iMessage, Whatsapp and other chat programs. It is becoming the must have app for your website. Can Live Chat help you nurture your sales leads down the inbound sales funnel? Is it a way to boost your marketing metrics and get an advantage on the opposition? The Live Chat Additions Drift Pure Chat - Brand new integration Zendesk - https://freshdesk.com This week, in deciding what we love

Welcome to Episode 12 of HubnSpoke. The podcast for HubSpotters and Sales and marketing people wanting to have a laugh whilst learning  Adam Steinhardt and Zaahn Johnson discuss the why having trust in your inbound marketing strategy is so important. As a specialist inbound marketing agency and HubSpot Platinum Partner we often see impatience to get results get in the way of tried and tested inbound strategies. What is inbound marketing? Inbound marketing is the process of creating content for your website that guides your prospect down the sales funnel. Unlike pay per click, which creates a charge every time, inbound marketing takes patience as you build up your search engine profile using white hat SEO techniques. In this episode of HubnSpoke, we discuss the benefits of setting your strategy and then pursuing it. The benefits of bloggingare substantial, but, to be a successful content marketer you need to persist. What do we love about HubSpot this week? Zaahn talks about how much she is enjoying the new Hu

Are you interested in 5 Unusual Ways to get more sales using HubSpot? Welcome to Episode 11 of HubnSpoke with The Kingdom Managing Director Adam Steinhardt and Operations Director, Zaahn Johnson. As inbound marketing experts we are always looking to get more out of HubSpot, so we decided to dig out 5 unusual ways HubSpot can help you with sales. Discover how we: 1) Generate internal notification emails based on lead scoring 2) Create Reactivation Workflows to bring back missing prospects 3) Use social media to increase your landing page engagement 4) Send salespeople an SMS when a particular page is visited. 5) Make Webinars by using all the form tools on landing pages. What we are loving about HubSpot in this episode? Zaahn loves the email editor after having the trauma of using Mailchimp recently. Adam was enjoying the new feature from HubSpot which allows you to target your subject lines for different audiences. HubSpot say: "Your subject line is arguably the most critical part of your email marketi

HubnSpoke Episode 10 - How to Use Social Media - Stage 4 of 4 - Delight. Adam Steinhardt and Zaahn Johnson discuss how to use social media to delight your customers. Episode 10 of HubnSpoke is the final part of the 4 part series on how to use social media to bring leads down your sales funnel. HubSpotters, we discuss our favourite features on HubSpot. This week we talk about keywords and the sales CRM pipeline tool. The Kingdom HubSpot experts also discuss the changes they would make if they were in charge of HubSpot. If you are a HubSpotter or sales and marketing professional wanting to get more out of HubSpot, inbound marketing, then HubnSpoke is the podcast for you. If you would like to learn more about HubSpot, check out the features movie here.

Welcome to the 3rd part of our 4 part series on how to use social media to convert leads in your sales funnel. Stage 3, the Close Stage. The Kingdom's Managing Director Adam Steinhardt and Zaahn Johnson discover how to grow sales from your inbound marketing sales funnel by using social media. Our automated sales and marketing experts teach you how to use the HubSpot list tool and Facebook remarketing. You can get fantastic sales results without massive budget investments. We discuss what we love about HubSpot, in particular, information about a top secret new way to see HubSpot Workflows. Zaahn has an ongoing fascination with the HubSpot email tool that she reveals, before launching into the big play. What she would do if she was #GirlBoss of HubSpot. Find out the changes we would recommend to HubSpot. In closing the team talk of Inbound 2016, getting closer and the new speakers that can't wait to see.

Now that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more. Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for.  The offer of knowledge in the forms of an eBook, webinar or whitepapers will give you the opportunity to show off your skills.  eBooks are a great way to share your knowledge and build trust with your prospects. Free webinars give you the opportunity to share your skills and engage in something relevant at the same time. Webinars not only allow you to interact with your prospects, but can be recorded for future use.  Research reports are a great way of sharing data through infographics and case studies. The infographics c

Do you want to get the most out of your social media posts? The attract stage is the element with the potential to draw people in. Social media is a great way to share the content to begin this process. To be successful on social media your content must be helpful, enjoyable and sharable. If your content can solve a customer's problem or answer their questions it will be even more engaging. So how can you get the most out of social media when trying to engage your customer and prospects? Headlines Headlines are a key element in engagement. A headline that clearly describes the content, provokes emotion and draws attention will be more successful in the attraction process. CoSchedule’s headline analyser is a useful tool when creating your headlines. You can also benefit from adding value to the post. For example; “6 tips to…….”. This method also makes the content easier to read and appears less time consuming to the user. Hashtags Hashtags are a great way to follow and engage with others. It's great to use tre

Are we are in content shock? Do we need a restraining order against social media? It's time to analyse how much the popular social networks have grown, and what that means to consumers. Content is a really interesting point, and something that grabbed our attention was in The Asia Pacific Content Marketing Report 2016. HubSpot and Survey Monkeycombined forces and they polled 720 different marketeers. Now we know what you're thinking; you hear the word "report" and think 'I totally should read it, must read it, but will I?' What really blew us away was the infographic on page 5 about "What happens online in 60 seconds." It’s about content shock and growth of platforms, listing some remarkable stats. Statistics from the Marketing Report What's App has proven to be very powerful through these stats. There were millions of messages posted every minute. In 2013, 11.8 million. In 2014, 34.7 million. In 2015, 44.4 million. The features of the group aspect in What's App are easy, and it’s also free. With an easy i

How can HubSpot's platforms help your business and your customers? Should you be inbound fit to be a successful marketer? Landing Pages Zaahn has been loving watching how landing pages work. Landing pages are definitely under-rated on a social platform and should be used more. The ability to share it and have it as an option for social media is great for more conversion. Landing pages have so much versatility. If your business is hiring, one great tip is to use a landing page as a careers page. Hiring on your own website is a great idea as it's cost effective and gives you the option to push it out on social media. You're able to organically grow your contact’s email database as the decay rate is usually 20% per year. You will need to boost it up frequently to ensure it doesn’t disintegrate. Social media definitely gets conversions, so these components are equally important. Progressive Polling Tool Progressive polling is designed with the customer in mind. HubSpot’s progressive polling tool allows you to see

Is HubSpot better than WordPress? Which is more efficient for your business? Analysis of HubSpot V WordPress Is HubSpot better than WordPress? WordPress is a great blogging tool that makes it usually customer's first choice. It has many fantastic templates available and is free, but can be easily hacked due to this. HubSpot is easy to use, understand and update your content accordingly. Everyone is able to use it and create a website which will give you statistics on your customer base, and whether your content is generating leads. HubSpot is great with being honest, and this builds trust with their customers If you conduct a google search on HubSpot v WordPress, you will find many comparison articles. One of the big five to have on your website is X v Y comparison search.  How does a WordPress website work with HubSpot? Once users see the benefits of HubSpot they eventually switch from WordPress. If you currently have a Wordpress website in place you would have great content already, and HubSpot makes the mo

What tools and resources does HubSpot offer? What effects can social media have on your business? Zaahn's Favourite Tool in HubSpot After using Hootsuite in the past, the social media tool in HubSpot has proven to be very easy to use. It pulls information from the HubSpot platform itself and has multiple tools in one programme. You are able to schedule messages out at certain times of the day or night which saves you a lot of time. HubSpot has the contact database, so you can monitor where your contacts and customers are visiting and interacting. Progressive polling helps you build trust with your customers. As returning customers fill out forms, it remembers this information so there is less repetition. They will be asked new questions so you will receive new information. Does Social Media Actually Work? When you post enough quality information at the best times suited to your target audience, it definitely works. The HubSpot tool lets you see how many posts get clicks, at what times and which posts in parti

What is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel: TOFU: Top of funnel This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing. MOFU: Middle of funnel You will begin to show your prospect why you might be the choice for them. You start to position the solution that your company offers as the best choice for the challenges that the prospect has. BOFU: Bottom of funnel Deals with pricing specific questions and how the deal might look. It can be related to trials, demo software, as well as information that assists with decision-making processes. What is TOFU? TOFU is across the board and applies to digital marketing people and marketing people in general. TOFU focusses on not just talking about yourself, but about the brand and business and showing its personality.

What is content marketing? How do sales funnels work? Can social media really help your business? This podcast series will discuss these topics and more in further detail, as well as tips and tricks revealed by Adam Steinhardt and Zaahn Johnson that will get you fired up for your marketing day. What is HubnSpoke? It represents the ways in which you market your content. Hub = blog Spoke = vehicles used to push the content out (Facebook, emails, LinkedIn, etc.) Using HubSpot for Content Marketing HubSpot is an automated software program that lives in the cloud and is created for sales and marketing people. It is a dynamic company and a powerful tool with apps for social media publishing, calls-to-action (CTA), workflows and free customer relationship management (CRM) tool. Some background information on HubSpot Originated in Boston where the Head Office currently is. Over 1,000 staff who ensure the software is constantly evolved and well supported. Offices are located around the world, such as Sydney, Dublin a