Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

What is the sales funnel? Don't you eat TOFU? How can inbound marketing and social media attract your customers? What is the Sales Funnel? There are 3 parts to the sales funnel: TOFU: Top of funnel This is the light content that you use to drive traffic back to your website. Usually, this overview-style content identifies and defines the challenges your consumers are facing. MOFU: Middle of funnel You will begin to show your prospect why you might be the choice for them. You start to position the solution that your company offers as the best choice for the challenges that the prospect has. BOFU: Bottom of funnel Deals with pricing specific questions and how the deal might look. It can be related to trials, demo software, as well as information that assists with decision-making processes. What is TOFU? TOFU is across the board and applies to digital marketing people and marketing people in general. TOFU focusses on not just talking about yourself, but about the brand and business and showing its personality.