Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

Welcome to episode 60 of HubnSpoke. After a break, Zaahn Johnson and Adam Steinhardt are back to discuss the latest in HubSpot technology to get more sales and leads. In this episode, they discuss the HubSpot Custom Quote tool.  Gone are the days of sending a quote on Word and waiting patiently for an answer. The HubSpot quoting tool makes it easy to give prospects exactly what they're looking for. Collecting signatures and payments has never been easier. The HubSpot quoting tool lets you collect signatures electronically and make payments fast and secure. The good news is it is now possible to have a custom quote that matches your company branding, it can now be customised.  It's a customised HTML document that does need an experienced HubSpot developer to help. The Kingdom has a development team specialising in HubSpot CMS, Hubl, and HTML coding.

Welcome to HubnSpoke episode 58. Part 2 of the analysis of the 11 features of the HubSpot Free CRM that are outstanding and represent sensational value. Passionate HubSpot users, Adam Steinhardt and Zaahn Johnson investigate the free features including:   It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation, we were legitimately surprised at how powerful the HubSpot CRM really is.   The chatbot. It's free. Seriously cool. Discover it. Live Chat. Everyone should have it. We have over $100,000 of business generated from Live Chat in just one year. Get it. It's free. Five active lists. It's the best part of HubSpot. Use the five freebies to set up your sales funnel stats. This feature shouldn't be free. List Saving. The ability to save list filters for your team is incred

Episode 57 - 11 Free Features of the HubSpot Free CRM - Part 1 Episode 57, The Kingdom team of Adam Steinhardt and Zaahn Johnson focus on 11 features of the free HubSpot CRM that should not be free but are. It's a two part podcast following the training we delivered for HubSpot Free customers. As HubSpot Solutions Partners The Kingdom team do loads of sales and onboard training for HubSpot. Normally for paid portals. It's unusual for us to do training on the Free HubSpot CRM, but after preparation we were legitimately surprised at how powerful the HubSpot CRM really is. Episode 57 of HubnSpoke also revealed for the first time the Campaign Warrior software that The Kingdom team have been working on for years of development. 

Episode 56 was all about an inbound marketing tips and tricks page, featuring 21 Trade Secrets on website building. We discuss the numbers 15-21 in part 3 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? Discover why you should have your search bar front and centre on your website. Find out why you need to have the Facebook Pixel and Audience re-marketing working for your website. LinkedIn is coming back. Use its features to your advantage. Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing   Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement.

Episode 55 was all about an inbound marketing tips and tricks page We discuss the numbers 8-14 in part 2 on ways to fire up your website with simple innovations. Are you looking for small ways to make big improvements on your website? As Inbound marketing experts and have years of experience in building websites, the HubnSpoke team reveal their trade secrets. Years of working with HubSpot and becoming an Adelaide and Irvine California based HubSpot Platinum Partner, we help you with ways to increase your website engagement. Podcast Episode 55 is part 2 of the trendy analysis of inbound website strategies. Zaahn Johnson and Adam Steinhardt go through items 8-14 on the list of the powerful website marketing tools we deploy daily. Designed to make your digital marketing generate more leads and sales and get more value from your website. Visit the website page here.  https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing https://www.thekingdom.com.au/hubnspoke/episode-55-website-secrets-par

Episode 54 was all about a powerhouse web page, featuring 21 Trade Secrets on website building. We discuss the first 7 of 21 ways to fire up your website with simple innovations. Designed to have an immediate impact, these trade secrets will get you more leads and sales from your website investment. Visit the website page here. https://www.thekingdom.com.au/website-trade-secrets-inbound-marketing Zaahn Johnson and Adam Steinhardt talk in-depth about the first seven ideas, along with a greater explanation of the software tools and websites featured to make your website flourish.   The Kingdom help busy marketing professionals build prestige websites with continuous improvement, so they get value and growth from their technology investment.       

The HubnSpoke team are back at it, with Episode 53. In this Episode, Zaahn Johnson and Adam Steinhardt investigate Friction Free Selling. HubSpot has launched a new accreditation, Frictionless Sales. It's free and a good way to get your sales team more productive. Here's what HubSpot say about it. "In the world of inbound, businesses are visualized as flywheels instead of funnels. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth. You can increase that growth by adding force to the flywheel or by removing friction from it.  Sales organizations in general have no problem using force. If you want to help your sales team grow better, you need to find ways to remove friction. Learn how to use the frictionless selling framework so that your team can spend more time selling. Also, discover how to align your team with your target buyer and how to transform your team through a culture of learning." It's free. You can sign up here.  What we are loving Zaahn is a fan

Episode 52 of HubnSpoke sees the HubSpot expert team of Zaahn Johnson and Adam Steinhardt discuss the all new features of the HubSpot Service Hub. It's an entirely new part of the HubSpot platform, one that is very exciting for sales and marketing professionals looking to maximize the benefits to their customers. The HubSpot Service Hub features the new Knowledge Base. If you are looking for a knowledge base for your business, then now is the time to consider HubSpot. Not really replacing those businesses on Zen Desk, but certainly an option for companies that have not got a Knowledge Base in place. The HubSpot marketing team would be hard at work, introducing Job Tickets to the world, along with the new Conversations part of the tool. All this makes for a fantastic new part of your HubSpot portal. Adam and Zaahn have some outstanding tips for Facebook users and HubSpot lead flow operators. Tune in to discover the latest.

Discovering Facebook Workplace Adam Steinhardt and Zaahn Johnson talk about the Facebook Workplace connection with Facebook. Looking at the home page of a website and investigated the Calls To Action on the page. We examined the webpage information.  Are you making assumptions about your marketing? The Optimization tool allows you to determine which CTAs are working. Do you have enough CTA on your website? Are you tracking the activity of your customers? Look at the Optimization in HubSpot and discover. To get the most out of your personas, why not role-play the way your persona would approach your website? By doing this, you are better able to investigate and appreciate your website experience from the users perspective. #GirlBoss, social media expert Zaahn Johnson reached out to other Girl Bosses around the HubSpot world. Nicole Pereira from San Diego, the co-founder, and CMO of Campaign Creators. Nicole had the great idea of a visual journey builder to show how people move through a campaign.   Stuff

This week's special edition, we welcome the veteran of no less than 172 HubCast podcasts, George B Thomas. We are delighted to have George on the show to discuss his latest move from Impact to Impulse, both major Diamond HubSpot partners in the United States. In this episode, George talks about the highlights of four years doing the HubCast, as well as how 19 HubSpot certifications have impacted his professional career. George is a HubSpot expert that bleeds orange. Zaahn Johnson and Adam Steinhardt were delighted to discover his stories. An accredited HubSpot trainer George has consulted to HubSpot customers globally. We discover his adventures as being a polished professional speaker, plus we find out the secrets behind his remarkable show notes. Discover this charming interview and get a terrific insight into the world of George B Thomas and the HubCast.

We examine the new menu structure of HubSpot, with the unification of the Sales and marketing menu HubSpot now has successfully unified the two different platforms. We discuss the merits of the new menu and reveal some ways we think HubSpot can improve the menu. Zaahn is a big favorite of Canva and discusses its benefits as well as giving the thumbs up for the Featured Image being available for the Website and Landing Page HubSpot tool. The Kingdom team use Canva to reference the latest sizes of social art. We help HubSpot Partners with some tips on how to manage digital styles, about best ways to get Instagram hashtags working with the HubSpot social tool Adam talks about the benefits of keyboard customization in iOS and MacOS. The big reveal in episode 50 is a special guest upcoming.

The Kingdom digital marketing experts and HubSpot Platinum partners dig into the sales CRM benefits of reporting dashboards that allow you to create a competitive environment for your sales team. HubSpot success is determined by how well you train sales teams. Successful sales conversion means the platform investment is justifiable. No matter how successful the marketing department is, if the sales teams are not closing deals, then HubSpot will fail. The Kingdom digital marketing team estimate that it takes up to 10 hours of training for sales teams to appreciate and understand the HubSpot CRM. Zaahn Johnson discusses the desire to have a like button that allows you to acknowledge a note or transaction in the HubSpot Activity Timeline. We discuss the benefits of having the HubSpot API library extend to email creation as well as announcing the big reveal of what we were doing in our nine-month break, coming up in Episode 50, just two weeks away.

Welcome back to HubnSpoke Episode 47. After a leave of absence, Adam Steinhardt and Zaahn Johnson return to the HubnSpoke podcast talking about the HubSpot Facebook Ads Add-on. Facebook ads are very much a part of every day digital marketing life. The power of Facebook grows and grows; now the Audience tool makes a substantial difference. HubSpot Syncs automatically with the Facebook Ads. Social media expert Zaahn Johnson gives her vote, thumbs up or thumbs down on if the HubSpot Ads add-on is worth it.  We discuss the reporting dashboards. Are you looking for reporting tools for HubSpot? The versatile new reporting tool can be quickly added to dashboards and used for email reports. Adam is excited about the future of the HubSpot Website Building tools, formerly the HubSpot COS.  Find out more about the power of Lists, plus some helpful tips for businesses that are running more significant HubSpot portals. Zaahn has a brilliant tip on how to use forms to help your sales team. Discover more...

Are you looking to make the most of your inbound marketing and advertising efforts? Investigating Reporting - Clever reporting tricks to maximizing ROI. Inbound marketing is the process of attracting people to your website with engaging content. In this episode, we look into the benefits of Inbound Marketing and the statistics that it presents to help you refine what is working for your digital marketing. For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) (Source: https://www.hubspot.com/marketing-statistics) It is one of the great benefits of digital marketing vs. traditional advertising like television and radio. Digital marketing gives you accurate feedback on the performance of everything you are doing. This allows you to refine your efforts. Discover how using your triggers and stats to get you results, or find the weaknesses. Find out how you can make use of the data that can give you clues as to what is going on with your marketing.   88% of markete

In today's episode 45 of HubnSpoke we ask the question, What is the best automated sales and marketing tool for business? The answer is none of them if you don't plan to make a significant investment in training and change management. The business case for automated sales and marketing software programs is compelling. We are talking about software like HubSpot, Marketo, Infusionsoft, Pardot, and Eloqua. These platforms can make a significant difference to your business. But you must invest the time required to deploy and training your staff on the programs.   Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015) (Source: https://www.hubspot.com/marketing-statistics) Without a dedicated investment in time, then the platform will not be successfully deployed, and the results will not come, through no fault of the software. Training on the systems is critical and ne

Are you creating evergreen content? Evergreen content is content that has an unlimited shelf life. Ideally, you wish to create content that is rising the Google search engine rankings. It takes a long time to get your pages ranked on Google. If you are producing content that is helpful to your prospects, then your content is always helpful. The longevity of most content, particularly if it is not related to a short term sale or a season means that many of your website pages are solving customer problems for a long time. Inbound marketing is the process of using content to guide your prospects down the sales funnel on your site. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers. Finally the process of then delighting them by actually having them as customers.   75% of HubSpot's blog views and 90% of blog leads come from old posts. (HubSpot, 2014) (Source: https://www.hubspot.com/marketing-statistics) The first step it to alw

It's the HubnSpoke flashback episode. We go back to the basics of the reason why we have a podcast. Why is it called Hub and Spoke? Creating the content on your website is the central point. From here you are able to publish your content and distribute them through social media channels. Inbound marketing is all about getting more leads and sales from your website. But what is your strategy to get your content out there?   Companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts.  (HubSpot, 2015) (Source: https://www.hubspot.com/marketing-statistics)   Publishing content with links back to your website via social media generates leads traffic. Free traffic that you would otherwise only get through using ad engines like Google Adwords and Facebook paid to advertise. Push out your content to as many different locations as possible, making sure you have a link back to the website. This is the Hub and Spoke publishing theory. Discover more in e

Are you wondering about the power of Facebook marketing? Is your business using Facebook to its full power? Are you wondering if Facebook is a business tool? A common assumption is that Facebook is not for B2B, but how do you know if you have never tried it? Facebook pixel tracking remarketing is a powerful tool for all businesses. One of the great benefits of digital advertising, as opposed to traditional advertising, is it has the added benefit of being completely trackable. Facebook continues to have the most engaged users -- 70% log on daily, including 43% who do so several times a day. (Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics) Facebook ads give you immediate feedback on your ads and the capacity to change. Adam Steinhardt and Zaahn Johnson talk about Instagram Live. An excellent way to promote your business now with live video. Instagram stories are such a great way to discover more about customers. Are you using the Chrome internet browser? Are you takin

We look at the different ways that have spot can show that you have sales lead activity on your website. How do you more sales and leads from HubSpot? Discover 6 Tips to get your sales team firing. Is your HubSpot Lead Scoring turned on and functioned? By using the email tool, you can dig deep into the data that your inbound marketing leads that are creating.   80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics)   The HubSpot Smart List tool allows you to view website pages and emails. Creating list will produce segmented data that you can then Nurture. Scanning this list will then allow your sales team to discover who has looked at your website and provide different lead nurturing programs. Sales teams are now able to learn to help them determine how far down the sales funnel their prospects are. The process of doing this is known as growth hacking. Growth Hacking as defind by wikipaedia. "T

The HubnSpoke team of CEO, Adam Steinhardt and social media expert, Zaahn Johnson talk about the form guide on HubSpot forms. The HubSpot form tool is a key to the success of your inbound marketing sales-lead generating website. {{cta('fe87b0fe-0e42-4c90-8c96-14e7b0bce7c0')}} What is the HubSpot Form Tool? This is what HubSpot say about their form tool. Build custom forms that connect to your contacts database. Easily create custom forms in seconds, and start converting anonymous visitors into qualified leads. Just drag and drop the questions you want to ask right into place – no technical expertise necessary. Create custom fields, or select from a dozen different field types such as open text fields, dropdowns menus, radio select buttons, check boxes, and more. Then add your form to any HubSpot landing page, or embed it on to any external website. https://www.hubspot.com/products/marketing/forms Having the form tool optimised will ensure that you are harvesting critical data that you can use to nur