Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

Now that you have attracted your customer, what’s the next step? Stage 2 is all abouthow to convert your social media fans and followers into leads. You have already attracted them using your content, now it’s time to offer them something more. Create Something of Value A great way to convert followers into leads is by offering them premium content that is given in exchange for their information. You have to ensure that what whatever you are offering is worth exchanging their email for.  The offer of knowledge in the forms of an eBook, webinar or whitepapers will give you the opportunity to show off your skills.  eBooks are a great way to share your knowledge and build trust with your prospects. Free webinars give you the opportunity to share your skills and engage in something relevant at the same time. Webinars not only allow you to interact with your prospects, but can be recorded for future use.  Research reports are a great way of sharing data through infographics and case studies. The infographics c