Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

  Is Inbound Marketing the same as Content Marketing? Is there such a thing as Inbound Content Marketing? So what is the difference? Should you do both inbound marketing and content marketing? Do you need both? Are you using traditional media and want to get better at digital advertising but are not sure where to start?     In Episode 39 of HubnSpoke, our inbound marketing expert team of Zaahn Johnson and Adam Steinhardt dig deep into the power of digital marketing and which marketing methods do what best. So what exactly is inbound marketing?   Inbound marketing is the process of using essential elements of your website to attract then guide your prospects down the sales funnel on your website. It's the process engaging them with helpful website information. With well placed and appropriate calls to action and relevant email nurturing offers, inbound marketing helps your prospects on their journey of trust.   Companies that published 16+ blog posts per month got almost 3.5X more traffic than companie

Today we discuss three important and oft-forgotten web pages your website must have but probably does not. These are the three most important pages to drive valuable organic web SEO traffic. After years of being a leading advertising agency and award-winning inbound marketing agency, The Kingdom team have seen plenty of websites. We have created website pages using Wordpress, and HubSpot.  In doing our free inbound marketing assessments, we often dig deep into the effectiveness of a website's sales-making ability.   Some sites are excellent at lead generation, but most are missing the search engine optimisation mark altogether. Are you wondering how you can improve your website and assist your prospects in coming down the inbound sales funnel? 66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016) (Source: https://www.hubspot.com/marketing-statistics) Are you concerned that your digital marketing needs to be better as your traditional

In this edition of HubnSpoke, we investigate how and when is the best time to use Hashtags and @ mentions with your social media platforms. The Kingdom Social Media Expert, Zaahn Johnson and CEO Adam Steinhardt, help you understand the best way to get maximum social media impact for your business communications.   Do you want to get a competitive advantage from Content Marketing? An effective social media strategy makes content marketing more robust. Find out why Hashtags are so important. 63% of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family.  (Pew Research Center, 2015) (Source: https://www.hubspot.com/marketing-statistics) We also discuss some innovative changes to the HubSpot Lead Scoring tool. Our dedicated inbound marketing expert team help you appreciate the power of Web codes using hexadecimal RGB codes.  

San Diego was the location as over 4000 social media, content marketing, inbound marketing, podcast, and digital sales and marketing experts from all over the globe gathered for Social Media Marketing World 2017. The Kingdom's inbound marketing experts Zaahn Johnson and Adam Steinhardt were in the thick of the action. Here is what they had to say about it: Social Media Marketing World 2017 is the world's largest social media marketing conference. By attending, you'll make connections with 120+ of the world's top social media pros (plus 3,000 of your peers), and you'll discover amazing ideas that'll transform your social media marketing. Did we agree? We sure did, It was a fantastic conference. In this episode, we discuss our key takeaways from the conference. {{cta('fe87b0fe-0e42-4c90-8c96-14e7b0bce7c0')}} Facebook, continues to be the mightiest social media of them all, especially as the advertising options for knowledgeable digital marketing experts continues to thrive. If you are looking for the winn

The Kingdom inbound marketing experts discuss the five essential elements for a successful blog. Are you wondering how to get started with blogging?  What is the difference between a blog and a regular website page?  A blog provides commentary and allows you greater flexibility in presenting your content marketing. A website page is typically something that is more formal that is not likely to change over time. Zaahn Johnson, social media expert and CEO, Adam Steinhardt discuss the differences in this edition of the HubnSpoke podcast. 72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015) (Source: https://www.hubspot.com/marketing-statistics) So how do you make your blog get social media engagement to get maximum impact? Your blogging needs to have a purpose. Purpose is likely to give your content marketing more structure.  Having a purpose for your blog is important. But more importantly is, get started writing. Once you start writing, you can stumble across

Are you a HubSpot user? Chief Executive Officer, Adam Steinhardt and social media expert, Zaahn Johnson discover the five different List that every HubSpot portal should have. Let's investigate some must have lists for your HubSpot portal. The customer lifecycle stage list This is a must have where you have the list of your clients this allows you to quickly push out the latest news about your organisation to customers that are familiar with you. This can also be used with the HubSpot smart fields, which allow you to provide different content to different lists.   Number of Opened Email Lists. Create a list from the opened emails by contacts in your HubSpot Portal is a powerful tool. This shows the number of emails that your customers have opened. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like.  (Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics) Number of Website Pages visited. A powerful inbound marketing lead

We investigate The Why behind what you are what you are doing with your inbound marketing, content marketing and any marketing. This may be a huge episode, but if we focus on what you are doing and why you are doing it. What is your Why? Why are you looking to purchase or have HubSpot? What is the point? Inbound marketing is powerful, creates sales and leads, but Why do you want those benefits? What goes first? What is the priority? 80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) (Source: https://www.hubspot.com/marketing-statistics) Once you have the why sorted for your marketing, then you can plan successfully and attack your digital marketing plan with vigour. Why creates motivation; Motivation leads to the process. The process leads to metrics that allow you to track your performance. SMART goals make this an easy way to discover you why. Specific Measurable Attainable Realistic Timely. Download The cheat sheet on how to get your

The HubnSpoke podcast team of Zaahn Johnson and Adam Steinhardt talk about Five Hidden Keys to HubSpot Success. How do you ensure HubSpot is successful for your business? We take the SMART acronym and turn it on its head to get a new perspective on how to make HubSpot and inbound marketing work for your business. S = Sales Training M = Management Buy In A = Application R = Remove the Haters T = Time, give it time If you are not sure what HubSpot is, you can discover a demonstration movie here. S = Sales Training Sales Training is critical. There is no magic wand in HubSpot. Sales people are the ultimate determinate of your success. Sales training is critical. HubSpot will get your more leads, but your business will only grow if you sales people recognise and act on those leads. The HubSpot sales and marketing platform, when deployed correctly, will deliver more leads to your sales team. To maximise your HubSpot investment, your sales team will need to be able to convert. How much is HubSpot? It is a sizable

On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day. The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over. A great lead generating website should be built every day. Each day your business gets new inbound questions. Are you answering them? The more questions you get, the more pages your website should have.   81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics)   x Inbound marketing is the process of using content to guide your prospects down the sales funnel on your website. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers, then delighting them by actually having them as customers.   The world of sales has co

Content vs. marketing automation? What comes first? Our Inbound marketing experts, Adam Steinhardt and Zaahn Johnson discuss powerful marketing automation workflows, or is it content marketing? What should be created first? Discover five helpful workflows that your HubSpot portal must have to maximise your sales funnel activity. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) (Source: https://www.hubspot.com/marketing-statistics) Find out what the optimum level of content that you need in your HubSpot Sales and Marketing automation stack firing more sales leads for your business. Discover why lead scoring is so important for the HubSpot Pro and Enterprise portals. If you have it, then its a must have to use to maximise your automation processes. We discover some engaging ways to use the HubSpot CRM filters to ensure your deal pipeline is easily kept up to date. Zaahn has a brilliant idea of being able to download the HubSpot Academy accreditatio

Email marketing is a critical part of your content marketing strategy. Many businesses use tools like Mailchimp to send email. In Episode 29 of HubnSpoke, our inbound marketing experts, Managing Director Adam Steinhardt and Zaahn Johnson deep dive into the HubSpot Email tool. What did they find? They discovered 10 powerful features that put Mailchimp to shame, and have HubSpot users glowing with sales and marketing software domination pride.    So are you using your HubSpot email tool to its maximum ability?   When was the last time you did a deep dive on the HubSpot email tool? Over time, loads of additional email tweaks and improvements have surfaced. Nothing less than ten forgotten features of the HubSpot email tool that improve your email reach and allow you to get smarter with intelligent email marketing analysis. 10 Impressive Features of HubSpot Email Sending Tool 1 - The "don't send to low engagement list" feature. This feature is a special list compiled by people who have not engaged with 12 consecu

People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members. Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power. It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting content marketing working in your organisation can be challenging, but the rewards are great when you do. Organic sales and more traffic is the result.  Discover how Content Marketing can help your business here...   Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics) The Kingdom inbound marketing experts, Adam Steinhardt and Zaahn Johnson analyse the significant challe

�� The Kingdom content marketing experts are back in the same room in Adelaide today, in the pre-Valentines Day edition of HubnSpoke. Last week, while in the USA, the team recorded the HubnSPoke Podcast with Call Recorder for Skype. Are you looking at building a new website? Did you know that you can only ever have two of the following attributes? We talk about Speed, Quality and Price and why you only really ever get to pick two. In building a website, you are creating a computer program that has significant time requirements to be unique. Many remarkable lead generating websites have a fantastic mix of content that helps the customer and answers their questions. Is your website solving problems for your clients? Is your website generating inbound leads? Are you putting creative design ahead of the ability your site has to assist in resolving problems? It is one thing to have a high creative graphic design, but if your message is lost or non-existent, then you need a revamp. Your website is a vital tool for

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are separated across the Pacific again this week, but that can't stop them from speaking about inbound marketing best practices. The dynamic duo are committed to creating the best inbound websites using the powerful HubSpot toolkit. But as powerful as HubSpot is, you still need to know exactly what questions a customer will be asking to ensure you have the answers ready for them to find.  Take it away, Adam Steinhardt and Zaahn Johnson. Full blog available here - http://bit.ly/2kUSEQk

In this episode the HubnSpoke team of Adam Steinhardt and Zaahn Johnson collaborate across international waters to discuss one of the most common pitfalls of business blogging and social media strategy - poor quality images. From California, Adam provides his best tips for making your brand consistent using some incredibly powerful and easy to use apps, before handing it over to social guru Zaahn back in Adelaide to discuss whether Instagram is a necessary part of your business social media strategy. Let’s delve right in as Adam Steinhardt and Zaahn Johnson look at how good imagery can take your message further.   Full blog available here: http://bit.ly/2jsNcov

How does ice cream relate to your sales funnel? In the digital age, it's all about building trust with your potential buyer through your website. But how do you know how to attract them to your website to begin with? How can you engage with your consumers in alignment with their buyer's journey? This is where the sales funnel comes in. So what is TOFU, MOFU and BOFU and how does it relate to the journey your customers go on when going down your marketing funnel? TOFU, or Top of Funnel, is related to the pages and blogs on your website that introduce your business. MOFU, or Middle of the Funnel, is that section of the sales funnel that is all about the consideration of the features and benefits of your product or service. This is the part of the sales funnel that has your prospects considering if they trust you and your business enough to move forward to the purchasing stage. Bottom of the sales and marketing funnel refers to those website pages that aid prospects with their transactional purchasing decis

Content marketing and e-commerce experts, Zaahn Johnson and Adam Steinhardt discuss the power of HubSpot when working in conjunction with the global e-commerce platform, Shopify. Everyone should have an e-commerce site. Having your goods and services available online is a powerful way to increase your sites SEO, Google rankings. In this episode, we discuss five reasons to consider getting Shopify working with HubSpot. How do you reconnect with abandon cart owners? HubSpot is the perfect tool to nurture you back to the top of the sales funnel. HubSpot Workflows are a powerful way to take lists from your e-commerce store. Create Lists from the Shopify website pages that your prospects visit. Discover the power of seeing visiting contacts view your site. With HubSpot you can see who is on your site, checking out your comm pages. The great thing is that you don't need to have products to sell online. Services are well suited to Shopify. Shopify collections allow you to create a digital catalogue for your bu

Are you a HubSpot user looking to get the most out of the powerful sales and marketing software platform. The HubnSpoke team is here to help you with all your inbound marketing challenges. Are you wanting to get more leads and sales from your content marketing? Managing Director Adam Steinhardt and Social Media Expert Zaahn Johnson dig deep into the hidden features of HubSpot. This weeks features is a brand new feature from Inbound 2016, the Lead Flows function. Lead Flows allow you to easily create pop up windows to harvest email leads. Lead Flows is a part of the Marketing Free platform from HubSpot. A lead flow is HubSpot's take on a pop-up form. There are three components to a lead flow --- the callout (initial pop-up, with a button), the form (which appears once the button in the callout is clicked), and the thank-you message. You can now create four types of lead flows. This is how HubSpot described it in their press release on November 9, 2016.  Lead Flows, a part of the former Leadin product, allow

Welcome back to HubnSpoke, Managing Director, Adam Steinhardt and Social Media wizard, Zaahn Johnson are kicking off 2017 with plenty of engaging automated sales and marketing conversation. In this episode, we deep dive into the brand new releases from HubSpot over the Christmas break. The HubSpot Marketing tool has had an overhaul, which we discuss. Adam spent his holidays travelling to Las Vegas for the massive CES show and reports back on what he is liking in the world of electronics, science and commerce. If you are looking for more flexibility with your HubSpot list tool, we discover the changes and how it affects you. Zaahn Johnson as a social media expert is super excited about the formal launch of the HubSpot Facebook Ads integration. The HubSpot projects and CRM Pipelines come under the microscope as we investigate the best way for teams to use the HubSpot too.

The HubnSpoke team of Adam Steinhardt and Zaahn Johnson are here to round up the year of exciting technology developments in Inbound Marketing for 2016, with a particular focus upon HubSpot, a powerful cloud-based sales and marketing platform. The year has flown past at an incredible speed, in no small part to ever-evolving HubSpot platform and the Mar-Tech tools it engages with. The Kingdom have been working hard all year to dig deep into the diverse software tools and understand how HubSpot can add even more power to the sales and marketing of global business. So without further ado, Adam Steinhardt and Zaahn Johnson present their 12 Coolest Mar-Tech Tools of 2016. Full blog available here - http://bit.ly/2icCPkI