Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

On this episode of the popular HubSpot podcast, HubnSpoke, the content marketing team of Adam Steinhardt and Zaahn Johnson investigate why your business should update your website every single day. The old way of building a website based on a long drawn out project that lasts for six months then is done with for years is over. A great lead generating website should be built every day. Each day your business gets new inbound questions. Are you answering them? The more questions you get, the more pages your website should have.   81% of shoppers conduct online research before making big purchases. (Retailing Today, 2014) (Source: https://www.hubspot.com/marketing-statistics)   x Inbound marketing is the process of using content to guide your prospects down the sales funnel on your website. It's the process of attracting people, then engaging them with useful content, and converting them into appropriate actions and offers, then delighting them by actually having them as customers.   The world of sales has co