Hubnspoke | Hubspotting With Adam Steinhardt And Zaahn Johnson

#28 - Discovering The Hidden Costs of HubSpot - Change Management

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Synopsis

People often wonder how much the HubSpot investment costs? One of the hidden challenges when deploying HubSpot is the effort required affect change management with your team members. Any powerful marketing technology software platform is difficult to implement. The greater the complexity, the greater the marketing power. It's a part of the challenges of a changing media landscape of traditional media vs. digital media. It requires different tools, and those new tools can create fear. Getting content marketing working in your organisation can be challenging, but the rewards are great when you do. Organic sales and more traffic is the result.  Discover how Content Marketing can help your business here...   Only 30% of B2B marketers say their organizations are effective at content marketing, down from 38% last year. (Content Marketing Institute, 2015) (Source: https://www.hubspot.com/marketing-statistics) The Kingdom inbound marketing experts, Adam Steinhardt and Zaahn Johnson analyse the significant challe