Customers Matter

Informações:

Synopsis

Customers Matter is a podcast about customer-centred, omni channel marketing in an age of digital disruption, mobility and the Internet of Things. It's hosted by John ONeill, a management consultant and founding owner of Komosion, an agency specialising in Customer Experience Design and Delivery - including via data-driven marketing technologies and related services.

Episodes

  • 23: How Better Understanding its Students Has Transformed Victoria University

    28/02/2019 Duration: 28min

    Being student-centric has turned around Victoria University, leading to dramatic increases in retention rates, pass rates and participation rates. Pro Vice Chancellor for Students, Naomi Dempsey, explains how ... 

  • 22: From transforming digital tourism to start-up investor

    14/12/2018 Duration: 41min

    We speak to Paul Baron about his impressive and multifaceted career and how he has observed technology and the digital era changing over the years. Paul and his team helped to grow Visit Victoria’s digital presence by finding a gap in the tourism industry in Australia.

  • 21: The Future of UX: It's Everything You Can Imagine

    20/11/2018 Duration: 31min

    Atomic design, marketing automation, and AI: FAQ on steroids. Senior UX Designer, Andre Kakos chats to us about the art and science of delivering a delightful user experience.

  • 20: How to turn your work into the best job in the world

    06/08/2018 Duration: 16min

    Would you like work from a tropical island, trading on your skills and doing the job you love? You're not alone - only some people are doing it. Meet Diana, Frank and Daniel and welcome to their world - the new world of work...

  • 19: Hey Google! Find me the perfect job...

    27/06/2018 Duration: 22min

    Imagine never applying for a job again. Instead, you'll join a talent community where you'll be deeply understood not just for the skills you possess but the values you hold. And once there, you'll be matched with the perfect opportunity in your ideal company.   As the cofounder and chief products officer of LiveHire, an ASX listed company, Antonluigi Gozzi (better known as Gigi) is developing his company's technology to do just that. He also believes it's only a matter of time before we all have an AI-powered virtual assistant helping us as well...

  • 18: How Omar de Silva is turning learning upside down

    27/05/2018 Duration: 29min

    Omar de Silva first ventured into the business world by selling exotic lollies at school. Now, he has invented a new business school for entrepreneurs in the digital economy, which is turning the philosophy of learning upside down. He discusses his raw emotional journey through life's ups and downs that gave rise to a very purposeful educational enterprise - The Plato Project.

  • 17: Robots are already shaping our future

    27/04/2018 Duration: 19min

    In the backstreets of Cronulla local kids are discovering something they’d never expect: “Murphy”, a robot, making surfboards. When Murphy joined the Force 9 Surfboards team, the nature of Sam Tehan's job was turned on its head. And while some people think robots are out to steal our jobs, Sam believes he has Murphy to thank for his job as a surfboard shaper.

  • 16: Meet Sally Mac, Queen of Digital Content

    26/03/2018 Duration: 22min

    Sally Mac, a digital native and founder of The Mermaid Society, explains why you have to be a triathlete in online media and content in today's digital landscape. With a background in journalism, Sally's career has seen her create content as the editor of Coastal Watch, and more recently she produced a captivating video series for the Vissla Sydney Surf Pro website. She shares her insight into the best ways to grab your customer's attention in those vital first three seconds in order to stop them from scrolling...

  • 15: How Customer Experience ate the marketing profession

    23/02/2018 Duration: 21min

    Joanne Stone, Director of Customer Experience at recruitment firm Hudson Asia Pacific, explains how marketing as a profession has become less about campaigns and more about engaging touch points along a customer journey. 

  • 14: Data and Design: A recipe for business success

    30/11/2017 Duration: 23min

    Harriet Wakelam, Director of Human Centred Design at IAG, grew up in a prototyping household. Her industrial designer father would line up eight kettles on the kitchen bench and ask her to choose one kettle to make a cup of tea.   "It  was  a  prototyping  household," she explains, simply. Those early life lessons now inform the career she's made helping banks, Australia Post and now an Insurance monolith innovate.   Hear how ...

  • 13: What sits behind the most successful Loyalty Marketing Programs?

    24/10/2017 Duration: 23min

    Ilya Frolov, General Manager of Infinite Rewards, Investor and Advisor of Oxygen Ventures and Director of Studiomint, understands exactly how companies can leverage data to better understand their customer's consumer behaviours. Learn how Ilya's reward program and platform company provides a solution for the acquisition, engagement and retention of customers.

  • 12: How a 27-year-old CEO utilises his passion for Surfing to serve his customers

    21/09/2017 Duration: 22min

    Luke Madden is the CEO of Surfing NSW at just 27 years of age. His aim? To better the sport of surfing by simplifying event systems and promoting the healthy surf lifestyle. In this age of digital disruption, Luke is taking advantage of wave technology in order to bring surfing beyond the coast.

  • 11: Who would you think are Red Rooster's main competitors? Think again ...

    15/08/2017 Duration: 22min

    Komosion affiliate Anna Jones began her career in the United States working with established brands like General Motors and Hasbro for the William Morris Agency. Upon arriving in Australia, she joined Red Rooster to run its marketing function and ultimately reframed the business, recognising that it had been focused on the wrong competitors and the wrong primary marketplace opportunity ... 

  • 10: Where life feels perfect

    30/05/2017 Duration: 22min

    Julian Clark was determined to do anything other than work in his family's luxury hotel business, the Lancemore Group. He says the leisure customers in his boutique properties are looking for more than a recharge. His promise is "moments of bliss".

  • 09: The Ethical Money Man

    18/04/2017 Duration: 24min

    In early 2017 Morphic Asset Management co-founder and stock picker, Jack Lowenstein, announced the creation of an Ethical Investment Fund that won't invest in mining, alcohol, tobacco, factory farming, old growth forest logging or armaments. Since then, his 16 and 19 year old daughters have suddenly become incredibly engaged with what he does. Not only is he out to make steady returns for his investors, he understands they want it to be done in a way that leaves the world a better place ...

  • 08: For Lease: A Personally Fulfilling Work Experience

    17/04/2017 Duration: 17min

    Free beer and cider on tap. Weekly breakfasts, massages, business presentations, networking and sport events. It’s like working in a groovy hotel ... and pets and babies are welcome. WeWork is an organisation delivering shared working spaces to 90,000 people in 30 cities around the world. The secret, according to the company's Director of Community in Australia, Balder Tol, is understanding the importance of delivering a personally fulfilling work experience, not just a place to work.

  • 07: From Quiksilver to SurfStitch: the revolutionary story of Surf Retailing

    30/01/2017 Duration: 26min

    Harry Hodge made surf movies so he could travel the world, washed up in France where he built Quiksilver into a $500 million European Brand. Now he's on the board of industry disruptor SurfStitch. His story epitomises the evolution of surf retailing.

  • 06: Today's students may need to be job creators, not just job seekers

    15/11/2016 Duration: 28min

    The Australian Catholic University has 32,000 students, including almost 4,000 international students drawn from 80 countries. Professor Anne Cummins is the Deputy Vice Chancellor reshaping Teaching and Learning in response to the voice of the student. Among many startling observations in this interview, she explains what is changing and why, after university, students may need to create their own jobs - not just seek them.

  • 05: Why most retailers are no good

    23/09/2016 Duration: 21min

    “Most retailers are not really good at what they do,” says Ikea’s first Marketing Manager in Australia. His name is Keith Stanley and he grew up in Jamaica, trained at Harrods in London and went on to become a legend in retail and travel marketing in Australia. In this podcast, Keith takes us on the remarkable journey that has been his career and explains that while he studied engineering, he discovered what he really loves is customers …

  • 04: The Accidental Social Entrepreneur

    25/08/2016 Duration: 21min

    During the last decade, actor Deborra-lee Furness has founded not one but two social enterprises on opposite sides of the globe. And it happened by accident. In this podcast, Deborra-lee reveals the passion that drives her and is required for any social enterprise and how her gravitational force has pulled Presidents, Prime Ministers and Billionaire philanthropists into her organisations' orbit. 

page 1 from 2