Customers Matter
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 9:15:36
- More information
Informações:
Synopsis
Customers Matter is a podcast about customer-centred, omni channel marketing in an age of digital disruption, mobility and the Internet of Things. It's hosted by John ONeill, a management consultant and founding owner of Komosion, an agency specialising in Customer Experience Design and Delivery - including via data-driven marketing technologies and related services.
Episodes
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03: Why on earth would a profitable monopoly concern itself with Customers?
01/08/2016 Duration: 21minJudy Bailey, a Kiwi who moved to Australia started her career in a typing pool, graduated in HR and is now responsible for $450 million of retail services revenue for Unitywater - a monopoly water and sewage business in the fast growing corridor of Australia’s sunshine coast. Remarkably, she’s discovered even monopolies can benefit from understanding their customers including innovating to ensure the company has a future ...
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02: How seeing the Student as a digital-savvy Customer is reshaping Higher Education
01/08/2016 Duration: 18minTeresa Tija was a Chinese Indonesian migrant who arrived in Perth aged 10. Her family taught her that education was the pathway to opportunity and success. Today she is reshaping that pathway around the needs of university customers - students - and is determined to understand their journeys and use to exceed their expectations, including by better using digital tools and channels ...
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01: What the f..k's going on here? This question is the secret to Flight Centre’s customer success
01/08/2016 Duration: 18minFlight Centre is one of Australia’s most successful companies. Today it employs 18,000 people, operates in 13 countries and has 42 brands. It has gone from being a disruptor of the travel industry to being the industry. And now it wants to disrupt itself. Its Global COO, Melanie Waters Ryan, explains why and how …
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00: Welcome to the 'automobile university' - where you'll hear about customer centricity and digital innovation
01/08/2016 Duration: 10minWhy are we launching a podcast? It's the ability to multitask, while driving, exercising or doing housework - and to get the content that's exactly what interests you that's prompted us to create Customers Matter - a podcast about customer-centred marketing in an age of digital disruption. We promise the intellectual rigour of Harvard Business Review to our topics with the passion and the energy of talk-back.