Synopsis
Launched in 2012 Menswear Style is a London-based independent daily online mens fashion, grooming and lifestyle magazine. The Menswear Style Podcast is hosted by Lifestyle Editor Peter Brooker who speaks to some of the most innovative organisations and truly inspiring influencers within the industry.
Episodes
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Sebastian Öhrn, Founder of Myrqvist / Premium Footwear
04/03/2025 Duration: 24minMyrqvist's journey began in 2016, starting small — like most things do — but with a clear vision: to craft high-quality footwear with a timeless design at a fair price. A product designed to stand the test of time and trends alike.How do they balance top-tier craftsmanship with a modest price point? At Myrqvist, they take pride in their dedication to quality. While all design work happens at their Stockholm headquarters, their shoes are expertly crafted by skilled artisans in Portugal, with whom they’ve built long-standing relationships. Rather than inflating prices with hefty margins, they focus on keeping costs aligned with the craftsmanship that goes into each pair. The result? Premium footwear — without the premium price tag.Scandinavian design, meticulous attention to detail, and the finest materials sourced from world-renowned tanneries are at the heart of Myrqvist. Thanks to this commitment, they were named Sweden’s fastest-growing footwear brand in 2020. While roots remain deeply Scandinavian, My
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Adem Oygur, Founder of Adem London / Bespoke Hairstyling and Organic Products
25/02/2025 Duration: 18minBelgravia stylist Adem Oygur’s journey began in a small town east of Istanbul, where he spent his childhood on his family’s hazelnut farm. Much of his time was spent planting, nurturing and harvesting hazel trees, although his true dream lay in hairstyling. At just 14, Adem made the bold decision to move to Istanbul, where he began his career as a barber.Over the next 15 years, Adem forged a remarkable career in London’s busy hairdressing world, working backstage at fashion shows to create runway-ready looks under pressure. His practical, wearable cuts earned him a stellar reputation, combining artistry with effortless functionality tailored to each client’s unique features and lifestyle.Today, Adem is permanently based in London, where his Belgravia salon has become a destination for discerning clients from Europe and beyond. His star-studded clientele includes tennis icon Roger Federer and royalty from Saudi Arabia, Qatar and Bahrain.Known for his ability to instantly understand and transform a client’s hai
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Mark Warman, Founder of Barnfield Customs / Handmade Jackets
05/12/2024 Duration: 30minBarnfield Customs is a new brand not only capturing a passion for product, but with a drive to establish itself as a premium ‘maker’ within the UK market through founder Mark Warman.The brainchild of graphic designer and agency owner Mark, and based in Nottinghamshire, Barnfield Customs came to life in 2023 with a primary focus on designing and making premium overcoats and jackets to the highest standard. Garments that are timeless, abundant in finer detailing and in quality.Each Barnfield coat is made to order with Mark running one-on-one calls with each of his customers to confirm sizing and fit. Growing up in Bahrain, Mark returned to the UK to attend art school in Nottingham before finishing a degree in Design Technology at Nottingham Trent University. Starting his career as a graphic designer, he set up his own marketing agency in 2007.The founder has already enjoyed an element of success via the sale of his first jacket, the Lawrence, which sold out in 36 hours. The next step will be the introduction of
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Mathias Jensen, Creative Director at Les Deux / Scandinavian Premium Menswear
26/11/2024 Duration: 33minThe story of Les Deux began in Copenhagen in 2011 when two seemingly opposite worlds collided. A law student from the suburbs crossed paths with a creative soul with international roots at a city bar. Their conversation sparked over a T-shirt: a plain white piece, adorned with military patches sewn by hand.Despite their contrasting backgrounds - preppy meets urban, entrepreneur meets creative - they shared a vision: to create a menswear brand inspired by their differences. That simple T-shirt became the starting point for a bold dream: to merge preppy and urban styles, foster inclusivity, and make a positive impact on people’s lives worldwide.Since that fateful meeting, Les Deux has grown from a modest apartment-run business into an international brand with a team of 100. Through it all, one principle has guided them: when people from different walks of life come together, incredible things happen. This belief shapes everything they do.Inspiration comes from people - diverse communities that embrace everyone
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Adam White-Johnson, Founder of BeardGang Members / Hemp Beard Care
02/10/2024 Duration: 24minBeardGang Members (BGM) formulate premium products that are class-leading and healthy for their customers. Their goal is to work with the body's natural chemistry to ensure your hair and skin maintain balanced and healthy. BGM products gently cleanse, condition and nourish hair and skin. They avoid sulfates, silicones and other artificial ingredients to maintain harmony with the natural chemistry of the human body. They do this to maintain natural oils and to keep your hair and skin as healthy as possible.Historically Hemp has been a taboo subject in the media, however with the legalization of Cannabis products in the US and recently the UK, sentiment has changed. Founder Adam White-Johnson has always been a strong advocate of Hemp due to the incredible healing properties the plant possesses. Now you can benefit from this magical oil which BGM have carefully blended with a selection of carrier and essential oils to provide maximum benefits for your hair and skin. Who should we interview next? Text us her
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Rory Bennett and Billy Sims-Hilditch, Co-Founder of Sims Wear / British Made Clothing
01/10/2024 Duration: 34minSims Wear is a British menswear brand delivering elevated wardrobe essentials produced from the best wool and textiles in the British Isles. Dedicated to quality, and to creating timeless luxury that will stand the test of time, Sims Wear is built on three pillars; the best grade fibre, the best yarn spinner, and the best knitter. The materials used are also a trio of excellence; Supima Cotton, Nomadic Cashmere, and Merino Lambswool create a collection of style and comfort crafted to last. Pieces are made to outlive trends, and everything is done in the UK, from the fibre carding and spinning, through to knitting, weaving, cutting and sewing. The Sims Wear look is all about simple wardrobe builders, a classically British aesthetic with modern quiet elegance at its heart. Colour, cut and fabrication is key, where Margate Beach meets Marylebone via Scotland and the Yorkshire Dales. Founded by Rory Bennett and Billy Sims-Hilditch, the brand was born with a quest to find the perfect jumper. Billy chose a classic,
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Evren Ozka, Co-Founder of Mallet London / Luxury Footwear
22/08/2024 Duration: 28minDisciplined, Dedicated and a Rationalist. Evren Ozka has long had a strategic eye for business, starting his professional career in textiles and manufacturing. At age 18, he ran his division at his family's textile companies for seven years before beginning Mallet London in partnership with Tommy Mallet. They realized a gap in the market - quality-designed shoes at an achievable price point, and the brand evolved from there. Evren is now Founder and Business Director of Mallet London and spends his time between London and Dubai. Mallet London has played a central role in blurring the lines between sportswear and luxury. Since its launch in 2015, there have been many significant milestones for Evren, all relative to the size and age of the journey. Standout moments for him include the brand's first wholesale order, which was from an independent luxury store, followed by getting stocked in Selfridges and Harrods, then Saks Fifth Avenue in New York and their most recent collaboration with Transport for
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Jonathan Bordell, Co-Founder of The Helicon Watch Company / British Watchmaker
17/07/2024 Duration: 28minWith over two decades of combined experience in the world of watches, Danielle and Jonathan (a husband and wife team) share a deep passion for curating, creating, and connecting collectors and enthusiasts with timepieces from renowned watchmakers.Helicon is a new dial name, launched this year by two industry veterans with more than twenty years experience in the business of selling and sourcing watches - at all price levels and from a multitude of makers - to and for collectors and enthusiasts around the world. Having been closely involved in conceptualising and developing many models, the Helicon team has built an extensive network of designers, historians, manufacturers and suppliers from the key watch centres of Switzerland, Germany, France and Japan. The help and advice of many of these long-standing friends and colleagues was called upon to ensure Helicon watches are ‘right’ from the very start – and they are confident that their quality and guaranteed rarity will ensure they appeal to collectors. Above
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Miguel Soares, Founder of BYMS / Sports Fashion
04/07/2024 Duration: 21minMiguel was a professional soccer player but sadly suffered an injury which led to him starting a new career. Drawing inspiration from soccer, he embarked on a new journey. BYMS is a brand that stands out in the world of sports fashion, known for its commitment to quality, innovation, and the celebration of the sporting spirit. With each creation, BYMS reaffirms its place as an authentic and influential voice in fashion and football.The newly launched "12th Player" jersey is a powerful symbol of unity and passion inspired by the underdog spirit of small soccer teams. Full of meaning, and designed to capture the imagination of passionate fans, this jersey is a tribute to the indomitable passion that drives the hearts of supporters and players alike. Designed with a style that echoes past glories and looks boldly to the future, the number 12 is more than just a number. This piece signifies the awakening of a story, the beginning of a journey, and an invitation for everyone who lives with passion to wea
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Peter Jüriado, Creative Director at Stenströms / Premium Shirts
12/06/2024 Duration: 27minStyle, quality and comfort in every detail. This philosophy has made Stenströms one of Sweden's most well-known and respected brands. The classic Stenströms shirt carries 125 years of tradition, craftsmanship and quality. Jackets, knitwear, accessories and ties are now also included in their business concept. They can now look back on their 125 years as a design and fashion house. And even though they continue to grow, their attitude to quality always remains the same.Support the show
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Will Verona, Founder of PURIFIED / Biodegradable Durable Sneakers
16/05/2024 Duration: 22minOn a factory trip to Sri Lanka, shoe designer Will Verona was confronted with a shocking sight: a 50-meter high mountain of plastic waste. 'Trash mountain' would later collapse, with tragic consequences. Reflecting on his industry’s role in the environmental crisis, Will knew that something had to change. Determined to be a part of the solution, he began to explore the use of novel natural materials in his designs. PURIFIED is a London-based shoe brand creating 100% plastic-free footwear, solely from natural materials. 25 billion shoes are produced each year. Almost all are unrecyclable, destined to spend generations in landfill. The shoe industry’s reliance on synthetic materials and toxic glues doesn’t only lead to waste and environmental degradation - it compromises shoe quality and comfort.PURIFIED’s 100% natural shoes enable you to “Return to Earth” with every step, before they safely rejoin the natural cycle after years of wear. They go straight to the source - seeking the knowledge of farmers
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Giuliano Dore, Co-Founder of Get Groomed / Mobile Barbers
13/05/2024 Duration: 22minGet Groomed are not your average barbers, they're your personal professional hair artists that cater to you in your preferred time, place, and style. They aim to revolutionise your grooming experience. Imagine not having to deal with stressful commutes, long lineups, or disturbing the peace and quiet of your much-loved home or cherished space like your office. They're all about tailoring the experience to your wants and needs, fitting right into your routine without any hassle. Get Groomed is all set to connect you with professional, highly skilled, and thoroughly vetted mobile barbers in your area. Expect the finest grooming services at your convenience, right at your doorstep. Whether you're after a fresh haircut, a luxurious wet shave, an expert beard trim, or something else entirely, they've got you covered.Who should we interview next? Text us here!Support the show
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Manel Garcia Prats, Co-Founder of OHNE PROJECT / Barefoot Sneakers
03/05/2024 Duration: 28minThe Project 080 sneaker is designed to look like a regular sneaker but with all the benefits of a barefoot shoe. Thick looking sole and dynamic design. Having a foot shaped shoe might be the most important quality of a barefoot sneaker because it keeps your toes in a natural position. OHNE PROJECT has a new designed sole that looks like a usual sole but gives all the benefits of a barefoot shoe. With less than 5 mm thickness it is ultra flexible and allows for a natural foot movement and sensory feedback to your brain. The idea to create barefoot shoes came about when the co-founders simply couldn't find any beautiful sneakers that matched their style. Manel studied footwear design and Hanna studied textile engineering.Each foot is made up of 26 bones, 33 joints and more than 100 muscles, tendons and ligaments. All of which work together to provide support, balance and mobility. Regular footwear can limit all of our feet potential and be the reason for common feet, back and joint problems. They can defo
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Ed Bartlett, Founder of Kostüme / Cycling Apparel
10/04/2024 Duration: 33minKostüme makes the best cycling apparel money can buy, developed and tested on some of the most challenging cycling events in the world. The brand makes technically innovative cycling apparel focused on all-day performance, comfort and utility. Developed in the UK for the unique demands of Audax and multi-day long distance cycling, Kostüme products are equally at home riding events like GBDURO or Paris Brest Paris as your local café loop, where the exclusive artist designs will stand out from the crowd. Every Kostüme product is crafted from premium recycled materials and released in limited editions of 350, with each batch known as an Edit. Combined with a pre-order model, this innovative approach to cycling apparel production drastically cuts waste, and is just one example of their commitment to put environmental impact at the heart of every decision.Kostüme was founded to challenge the status quo, developing stylish, durable and highly functional products to help you express yourself both on and off the bike
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Edzard van der Wyck, Co-Founder of Sheep Inc. / Natural Merino Wool Clothing
28/03/2024 Duration: 31minSheep Inc. is a pioneering clothing brand that uses proprietary technology and supply chain innovation to deliver next generation knitwear essentials with a naturally carbon-negative footprint. Achieved by working with cutting-edge regenerative farms and supply chain partners that run on 100% solar power. Custom built supply chain technology gives real-time insight into production processes and NFC technology is integrated into each supremely soft garment. A tap of the phone shows each garment’s unique digital fingerprint. Giving detailed information about the environmental impact and background about the farms and manufacturers. It even connects you with a sheep from the same farm the garment’s wool is from. Sheep Inc. aims to fundamentally change how we view and purchase clothing. Delivering best-in-class products with a unique customer experience and unparalleled sustainable credentials.Co-Founders Michael and Edzard are both experienced founders and saw first hand the impact of fashion on the environment.
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Jack Millington, Founder of Billy Tannery / Handmade Leather Bags
04/03/2024 Duration: 26minBilly Tannery was founded in 2016 by Jack Millington. A farmer’s son who spent his early career in marketing, he had no previous experience in the leather industry. After discovering that thousands of goatskins were going to waste each year in the UK, he joined forces with childhood friend Rory Harker to launch Billy Tannery. Tapping into local leather knowledge, Billy Tannery built a pioneering micro-tannery on a farm in the Midlands and the sustainable, bark-tanned leather now completes the circle. The first leather brand of its kind in the UK, with a vertically integrated supply chain from hide to final product, Billy Tannery is able to offer something extremely rare - genuinely traceable leather goods. The growing range of leather goods is designed and made in England for those who care about shopping locally and responsibly, without compromising on quality. Billy Tannery’s range of products includes bags, wallets, aprons and small leather goods. The company offers a lifetime repair guarantee on all of i
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Jennifer Brown, Founder of pampeano / Argentine Handmade Belts
01/03/2024 Duration: 23minInspired by South America's rich heritage of unrivalled horsemanship and traditional leather work, pampeano evolved from the polo fields of central Argentina. pampeano remains one of the few brands with quality and craftsmanship at its heart. Continuing the cherished techniques of the South American artisans, pampeano uses only premium-grade, butter-soft, vegetable tanned leather and the finest, luxury natural textiles and threads available. Their craft is incorporated into pampeano's iconic pampa diamonds; shapes inspired by the peaks and silhouettes of the Andes Mountains and the extraordinary landscapes that surround them. pampeano have taken this unique traditional styling and made it available to the world, with over 300 loyal stockists worldwide, all without compromising the quality they are renown for.Support the show
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Richard Plowden, Director at Plowden & Fallow / Luxury British Fragrance
16/02/2024 Duration: 25minThe world of Plowden & Fallow is the home to one of Britain’s newer contemporary fragrance houses, located on the Plowden Estate in Shropshire, England. They produce artisan luxury fragrances and shaving products and accessories for those that demand not only the very best of quality, but also for those that yearn perhaps, for the less conventional. Plowden & Fallow is inspired by great British traditions, folklore and eccentricity. They take a great deal of inspiration and knowledge from the past and apply it in the modern day to create quintessentially British fragranced products, to exacting standards, which, whilst giving a nod to tradition, contain a refreshing modern twist. Plowden & Fallow is a proud British brand and all of their product ranges are produced here in the UK, by artisan craftsmen and women, who combine knowledge with passion and the expertise in their individual crafts, most often, passed down through generations to the current day. The brand's fragrances and other range
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Ian Fielding-Calcutt, Founder of Fielding & Nicholson / Custom Made Suits
08/02/2024 Duration: 28minFielding & Nicholson is an independent tailors which has been providing a highly personal, exceptional service, creating pieces from some of the finest fabrics in the world for eighteen years. With origins in the North West of England, the brand now has showrooms on Sackville St, close to Savile Row, and in Manhattan, Zurich & Manchester.Founded by award-winning tailor and menswear specialist Ian Fielding-Calcutt in 2006 it is a go-to for those with impeccable sartorial taste all over the UK and the world – the team regular travel for personal appointments to clients from the Scottish Highlands, to the City of London, Europe and the United States. The tight knit and long established team share decades of tailoring history between them. It is also one of the few tailoring brands offering a 5-year guarantee. The brand also has its own in-house cutter who has over 40 years’ experience in the business working with the likes of Paul Smith, Anderson & Shepard, Welsh & Jeffries and personally for me
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Chris Beastall & Eli Ankutse, Co-Founders of Pelota / Sporting Clothiers
18/01/2024 Duration: 26minThe principal Pelota theme is menswear designed for after sport. The menswear brand is designed from the ground up to bridge the gap between sport and leisure. You might call it ath-leisure, but it’s a step beyond – it’s for wearing #AprésSport – imagine a fierce battle on the squash court, a post-match shower, the next step is comfort-wear but with style. Naturally this type of brand category lends itself to many other situations, be it working from home, or a social occasion where comfort and style need to combine. Moving on from today’s man’s situational style conundrums, we are impressed with Pelota’s build quality - unforgivably, in our opinion, a key element to the successful brand puzzle all too often forgotten by upstart brands. Pelota garments are constructed from organic cotton, recycled materials and vegan friendly sources, and the brand’s fit is athletic yet forgiving. Meaning whatever shape you’re in, you’ll look and feel great. It’s difficult to not appreciate Pelota. A brand we can all relate t