Menswear Style Podcast

In this episode of the Menswear Style Podcast, we sit down with Guy Blaskey, Founder of Detrash — a brand on a mission to shake up the watch industry.After selling his first business in 2023, Guy took a step back to explore his long-standing passion for watches. What he discovered surprised him: while most industries are moving toward sustainability and purpose, the watch world has largely stood still. Outside of ultra-expensive, often inaccessible pieces — some reaching over £1 million — innovation and ethical thinking seemed noticeably absent.Detrash was born to challenge that.More than just a watch brand, Detrash is a passion project rooted in the belief that business can be a force for good. As the first European watch company to join 1% for the Planet, Detrash commits at least 1% of every sale — not just profit — to environmental causes, currently supporting Surfers Against Sewage.Guy shares how the brand is championing alternative materials, from #tide recycled ocean plastic and 80% recycled steel to fa