Enjoy The Journey- The Aureus Financial Podcast

Change is a gradual yet inevitable phenomenon in the world. If you are in a job that involves promoting products or services, or if you have an interest in marketing, you may have observed that multi-channel marketing is increasingly becoming the preferred choice for companies when they want to advertise their offerings through various channels. With that being said, that is exactly what we're gonna dive deep into today, the multichannel marketing approach. In this episode, I have a good friend of mine, Bernard Kassab, joining us today to talk about implementing marketing strategies that drive more results and how we can better learn from past mistakes. Bernard is a marketing expert with over 12 years of experience in graphic design, retail, and commercial business. Throughout the episode, Bernard provides valuable tips and advice on understanding customer behavior and leveraging multi-channel acquisition strategies to increase lead generation.  If you're interested in learning how to improve your marketing s

Marketing and sales are often viewed as separate functions, but in reality, they are deeply interconnected. Effective marketing creates a strong foundation for sales success by building awareness, generating interest, and establishing trust with potential customers. How can we incorporate the marketing side and sales into a single entity?  In today’s episode we are delighted to have Crimson Fox Creative Studios Founder Russell Pearson join us today to talk about marketing and sales strategies. Russell is a highly experienced marketing and sales strategist who has spent the last 27 years working in the promotional and advertising industry. Prior to founding Crimson Fox Creative Studios, Russell worked in a corporate setting, gaining valuable insights and skills that he now applies to his own agency. Russell will be sharing his insights on marketing and sales strategies, drawing on his extensive experience in the industry. He will be providing practical tips and advice for businesses looking to gain a competiti

Keeping a business thrive in difficult times is quite challenging. Unfortunately, there isn't a predetermined plan that can be followed to endure the difficult situation and steer the ship in the right direction. One common problem faced by small businesses is the need for immediate cash, leading to making impulsive decisions without thinking about the long-term consequences. The question is, how can we achieve our sales goals without sacrificing our health? In this episode, I talk with Bianca Aiono, an elite athlete, health and wellness expert, and sales consultant. Bianca shares her unique insights and strategies for achieving success in sales, entrepreneurship, and overall well-being. She was in the top 1% of fittest women in Australia and competed internationally in six different sports.  Through this, she had the privilege to connect with 6-7 figure businesses and saw the factors that drive sales success. Bianca is a SuperCoach who has helped numerous high performers unlock their full potential to achiev

As the famous saying goes, "Knowledge is Wealth," and this statement holds when it comes to finance. Individuals who possess education and experience are more likely to make informed financial decisions that contribute to the growth of wealth and enable us to use our time efficiently. Considering the rapidly evolving economic landscape, how crucial is education to thrive in this dynamic environment? In this episode, I have a wonderful discussion with my business partners, Jim Fairhall-Dicke and Chad Brookes, The Directors of Zenith Global Wealth Management and Aureus Financial Advisors. Our discussion revolves around financial strategies, advice, education, and the current state of the financial market in the year 2023. Jim is a financial advisor with 20 years of experience in the industry. Throughout his career, Jim has gained extensive experience and expertise in creating and building wealth for his clients. Jim's commitment to his clients is unwavering, and he consistently goes above and beyond to provide

Finding financing for a new business can be difficult no matter its location. Although living expenses are usually lower in rural areas compared to cities, it's still important to be mindful of expenses when starting a new venture. The process of obtaining necessary materials and making deliveries in rural areas can also be time-consuming and costly. Despite these obstacles, what strategies can we implement to overcome them and address challenges in rural business?   In this episode, I had the pleasure to talk with Rebel Black, a Human Agronomist with over 22 years of experience in community and enterprise development. She has a unique talent for guiding individuals and organizations toward their deepest desires and helping them achieve their most enlivened energetic expression. Rebel shares insights into her approach to working with clients, the importance of understanding the cultural and social context in which they operate, and how she helps them identify and overcome barriers to success. Tune in to this

Despite the potential for business growth in rural areas, many marketers are hesitant to pursue personal selling due to challenges such as scattered populations and many villages to cover. However, it is crucial for marketers to recognize the significant impact that rural areas can have on expanding their business which can generate wealth. In this episode, we have a fascinating conversation with St John Craner, a renowned marketing and sales expert focusing on Agribusiness. As someone who grew up on a farm, he has used his rural agricultural background to build a successful sales business. With years of experience working with large agencies and corporations, he dedicates his time to training and coaching agri-business and sales teams to achieve greater success.   If you’re in the agribusiness market, you definitely don't want to miss this episode. Make sure to tune in and listen!   Key Takeaways Understanding Market and Sales in Agri-Business Problems he had encountered and solved in a competitive sales en

Hypnosis is frequently depicted in movies as a means of control, with hypnotists often portrayed as quirky performers who induce people to behave oddly on stage. Although the media presents hypnosis as a form of amusement, it is not solely for entertainment purposes. In reality, hypnosis can improve one's health and well-being. In this episode, I have an interesting talk with Isaac Lomman, a Hypnotic Coach, Certified Hypnosis Trainer, and Stage Hypnotist. Isaac is dedicated to helping people worldwide achieve their maximum potential using hypnosis. Over the past 12 years, he has witnessed the incredible things people can accomplish with hypnosis, which has taken him all over Australia and internationally, performing in shows, delivering speeches, and conducting seminars. Hypnosis is a naturally engaging, inspiring, and mind-blowing experience, and in this episode, we explore its power and potential to transform lives. Be prepared for an unforgettable experience when you hire him for your event or participate

An impactful product launch not only introduces a new product to the public but also highlights the company and its other offerings. Furthermore, engaging in a transformative dialogue with potential customers is crucial to ensure that the product being offered is the best fit for their needs. The challenge, however, is developing a system that is both efficient in terms of time and cost. How can we create such a system? In this episode, I have a fascinating conversation with Ross O’Lochlainn, the CEO of Conversion Engineering. With his background as an Engineer, Ross has a unique perspective on how things work beneath the surface, which has translated into his sales approach. Rather than relying on over-hyped and exaggerated benefits, Ross shares a simple yet effective "model" for selling that is grounded in authenticity and understanding the core needs of the customer. With a Master's degree in Engineering, he has a particular talent for recognizing the distinctive and efficient aspects of sales and marketin

Over the years, it's clear that the economy hasn't been favorable to us. The economic stimulus measures have altered spending habits and accumulation of cashflow. Until now, we can feel the impact of this problem; making businesses more challenging than before. Join us for an informative discussion with Jackson Millan as he shares his insights on building wealth and achieving financial freedom. As a seasoned expert who has interviewed numerous high-caliber guests, Jackson will be highlighting common mistakes that business owners make in their pursuit of financial success. Tune in to gain valuable knowledge and practical tips on how to take control of your finances and create a more secure financial future.   Key Takeaways: Creating a financial operating system that navigates us through any economic times. What is The Wealth Mastery Machine? Common Challenges and How to Overcome Them The 3 key components to becoming financially successful Wealth Management Strategy The Three Pillars of Financial Success: Def

Prolonged workplace stress can lead to burnout, which can have a significant impact on one's life, especially since most people spend the majority of their day working. If you do not derive any fulfillment from your work, it can be detrimental to your well-being. Many individuals have had to take a break from work due to burnout. But what are the specific symptoms associated with this condition? In this episode, I am excited to introduce Health that Heals Founder, Sally McGrath. She shares her journey and her expertise in holistic health, particularly in preventing burnout. With a background of over 25 years in small and medium-sized enterprises, Sally has extensive experience in leading teams and managing businesses in high-pressure environments.  As a health educator and author, Sally helps individuals prevent burnout and attain a harmonious work-life balance. If you are facing challenges in your demanding corporate job and suffering from burnout, then this podcast has something for you.   Key Takeaways:

Protecting your business's intellectual property, such as patents and trademarks, is crucial as it is one of your most valuable assets. It makes sense that you would want to safeguard your intellectual property. However, how can we achieve this protection while still allowing for monetization and the ability to gain financial benefits from your intellectual property? In this episode, we are joined by April Beach, CEO and Founder of The SweetLife Company & Podcast. April is a specialist in working with women entrepreneurs and has extensive experience in creating online business models that are effective and scalable. She joins us to discuss the topic of Intellectual Property and shares her expertise on how to package, monetize, and license it.  April has a wealth of experience in turning intellectual property into industry-leading products, services, and high-level programs that make a positive impact on the lives of others. April has a diverse range of experience that she brings to her coaching and consul

When you hear the term "networking" what is the first thing that comes to mind? Despite the fact that it is widely discussed in the business world, some individuals view it negatively and see it as a scam. However, networking can provide valuable resources that can help a company grow. It can lead to potential recruitment opportunities, increased profits, and access to important industry knowledge. In this episode, we're thrilled to have Bx Networking CEO and Founder Matt Alderton, to discuss the art of networking, building meaningful connections, and unlocking business opportunities. Matt is a highly accomplished individual with a diverse professional background, including being a #1 best-selling author, professional speaker, coach, and small business expert. Additionally, his leadership skills and business acumen were recognized in 2015 when he received the Business Person of the Year award.  With an extensive career in management, leadership, and retail, Matt's passion has always been inspiring and guiding

Goals give us direction and purpose, helping us to work towards the things we want to achieve in life. However, it can be challenging to reach our goals, and it can be difficult to know the best way to move forward.  In this episode, I sit down with Keith Abraham to discuss strategies for achieving our goals more efficiently and effectively. He shares his biggest financial mistake and how he recovered from it. Keith Abraham is the global authority on goal achievement and the creator of the GoalDriver™ Formula. He is a goal-setting expert with over 24 years of experience and 1.6 million people in over 33 countries. The Nevin Award, the greatest honor awarded to a professional speaker, was next given to him in 2002.  He also received the Keynote Speaker of the Year award in 2012, and the Professional Speakers Association of Australia awarded him with the Educator of the Year award in 2019. From his extensive research and published best-selling books, Keith offers valuable insights and techniques for realizing o

Things might start to creak as your company grows in size. Weaknesses can be exposed, and they aren't always fixable once the quest begins. Some have achieved decent progress but hit a glass ceiling. Some are unfamiliar with scaling up and developing their businesses. Has your company remained stagnant for a long period? On today’s episode, Orchard Coaching Founder and Director Charlie Winn shares his secret on how to boost, and scale up business agencies. Helping SMEs owners identify gaps and at the same time developing the business to create a resilient, confident, and improving business performance.  With 20+ years of working in, Charlie offers the diverse perspectives on marketing, creative, and market research agency leadership that are required to effectively help agency executives in determining where to best spend their attention. Creating awareness is needed to make the right decision at the right time. Do you want to scale up your business agency? Listen to this podcast!   Key Takeaways: The secre

SMEs may feel burdened by the numbers prop up their business. If they aren't aware of all of their finances, they might even feel confused. Many owners of small businesses are unaware that an astounding 80% of U.S. businesses fail within the first 18 months. Usually, poor money management is one of the key factors. Having a dependable and expert accountant may help you out with this kind of problem. On today's episode, Your Accounting Sanctuary Founder and Managing Director Nikki Firth explains the significance of managing your finances. A brilliant business idea is one thing, but controlling your finances—from cash flow to pricing to financial planning and modeling—is an entirely different component of running a successful company. This is where accounting comes into play. With over 20 years of accounting and tax experience, Nikki Firth is a Financial Conduct Authority (from the UK), and a registered tax agent who loves helping clients through their business and tax planning.  My goal is to come up with some

There are a lot of successful entrepreneurs who created amazing businesses but inside, they are unhappy which could make their businesses burnt into the ground. What is this underlying cause of despite having wealth, it does not feel good enough? In this episode, Samantha J Brunskill delves into the dimensions of success for entrepreneurs. She is a business empress who combines spirituality and entrepreneurship to support having a positive effect on the world. She is an award-winning entrepreneur, bestselling book, and inspirational speaker. Samantha works with company owners to help them tap into their zones of creativity and reach their full potential in all facets of life, including relationships, business, and life itself. Tune in to this episode and start leading from your sense of wholeness today! Key Takeaways: How entrepreneurs create great deals of financial freedom and success Why do many business owners run their businesses from a one dimensional view of success? How To Overcome Every Entrepreneur

The first nugget of investment knowledge is why owning a home is so vital for a financially healthy life. Long-term planning should take priority over short-term overspending. So, invest in a house as soon as possible, but what should you look into to get the best value for your property? In this week’s episode, HighSpec Properties Director Amanda Gould and Licensed Buyers Agent Helen Singleton join us to talk about what to look into when buying home properties. Amanda founded HighSpec Properties to share her enthusiasm for property with others. She utilizes decades of expertise to provide her customers with the insights and resources they need to make excellent property investment decisions. HighSpec Properties are more than simply real estate brokers. Amanda Gould and her team provide customers with a carefully selected list of appropriate properties that not only meet their purchase requirements but also have the potential to raise the value of their asset portfolio. Looking for a stress-free way to buy a

Home has always been a meeting place and a sanctuary from the hustle and intrusiveness of the outside world. Selecting the best support service for building contracts is what we are looking for and that is exactly all of this is about. In this episode, Ninedots Founder and Director Rebecca Hall joins and discusses how we can select the right builders that match the client's preferences. This goes into a lot of intricate, fine details, material selection, and particular home location.  Rebecca is a dedicated, tenacious, and results-driven professional with a knack for tackling complex challenges creatively. Going far beyond the ‘industry standard’, Rebecca is especially renowned to be able to cleverly source and structure solutions for clients to secure optimal new build and investment outcomes. Looking to construct a new home or an investment property? If that's the case, you've come to the correct spot to get the best advice on this episode of Financial Freedom Secrets. Key Takeaways: What a build advocate

Do you own a contracting business? Having problems with your accounting software or the lack thereof? Do you long for the day when you will be able to press a button and know where all of your finances are since it is stressful to wing it as you do right now? Well, Financial Freedom Secrets thinks you deserve answers or at least some passionate opinions. On this week's episode, Leeroy Beeby joins us to discuss the importance of having reliable accounting software, the efficiency of having a tracking system to leverage a healthy cash flow and make sure you're making the most of your data. Leeroy Beeby is the Co-Founder of the innovative, technology-focused practice, Check The Level. He grew up in a family of small business owners and saw his parents struggle with time and money, which inspired him to pursue a business career. He established a firm that offers job costing and bookkeeping solutions for contractors after receiving his MBA from the University of Toronto. Leeroy Beeby works with contractors to hand

If buying an existing business isn't for you, but starting from scratch is too daunting, you might be a good fit for franchise ownership. What exactly is a franchise, and how do you know whether you're a good fit for one? In this week’s podcast, Rhiannon Simcocks joins us to give a realistic, authentic, and interesting look at the world of franchising while helping growth-minded entrepreneurs in mapping a course to greater success. As CEO of James Home Services Australia, Rhiannon is an experienced company manager and consultant.  This episode is excellent for franchisees who want to advance, franchise purchasers who want to enter the franchising industry, and emerging business owners who want to dominate the industry.  I'm sure you wouldn't want to miss this! Key Takeaways: The Business Model of Franchising Transparency of Network and People Finding the right business partner and align it with your goal Key to success for a home businesses owner in 2022 Commitment and Mutual Interest with business partners