Enjoy The Journey- The Aureus Financial Podcast

Scale with Strategy: Licensing of Intellectual Property

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Synopsis

Protecting your business's intellectual property, such as patents and trademarks, is crucial as it is one of your most valuable assets. It makes sense that you would want to safeguard your intellectual property. However, how can we achieve this protection while still allowing for monetization and the ability to gain financial benefits from your intellectual property? In this episode, we are joined by April Beach, CEO and Founder of The SweetLife Company & Podcast. April is a specialist in working with women entrepreneurs and has extensive experience in creating online business models that are effective and scalable. She joins us to discuss the topic of Intellectual Property and shares her expertise on how to package, monetize, and license it.  April has a wealth of experience in turning intellectual property into industry-leading products, services, and high-level programs that make a positive impact on the lives of others. April has a diverse range of experience that she brings to her coaching and consul