Online Genius Podcast

In today’s LIVE Friday Episode of The Certified BADA$$ Online Marketing Podcast, we are talking all about mindset. Yeah... the mushy stuff. We online entrepreneurs tend to get so caught up in the strategies and the tactics that we don’t recognize that being a successful entrepreneur is a mindset game as much as anything else. Until you take the time to do the inner work, you aren’t going to have the success you truly want. Let’s dive in! Check out more from my coach, James Wedmore, about overcoming the mind games we have as entrepreneurs: www.bobbyklinck.com/bbd

I’m going to challenge you in today’s episode. If you’re an entrepreneur and you feel overwhelmed, I want to ask you this: do you have a business, or do you have a job? Unless you set your business up the right way, all you’ve done is created a job. I don’t regret having a “do everything” mindset when I started my law firm, because if I didn’t have that, I wouldn’t be here today. To have the business of your dreams though, you’ve got to step away from doing it all. I don’t know about you, but I didn’t start my business so that I would be busy all the time. There are two different routes you can choose from to free yourself from doing everything. I’ll take you through them and how they fit into the notion of separating yourself from your business. Then, I’ll get into the importance of having systems in place to do the work. Team members are a must-have when building a business that you can step away from. You need to slow down and put time into onboarding, but it’s necessary. That means you’ll have less time f

In today’s Friday Live Episode of The Certified BADA$$ Online Marketing Podcast, I’m talking about a very important lesson... you need to have a purpose for everything you do. Until you start being intentional about your actions, you won’t have the success you want. In this episode, I discuss the power of intentionality and of thinking about the goal for every single thing you do. Don't forget to grab your FREE access to my coach James Wedmore's Your 100 First Leads: www.bobbyklinck.com/100leads  

This week is the conclusion of my interview with James Wedmore. He dropped a ton of valuable knowledge in part one, so you’ll want to listen to episode 157 if you haven’t yet. Today we’re getting into how he applies the simplicity method not just for creating offers, but also for the other parts of his business. Part two begins with James telling a story about how he began challenging industry standards just because he wanted to mess with people. After talking a bit about earnings per lead, I ask James about how he has defined what an entrepreneur wants to be. At the end of the day, James says it’s all about results. James recently coined a term, “energon cubes,” that refers to how much time and energy something takes to accomplish. He tells us why this had led to his philosophy of doing less while doing better. A lot of time has been freed up for James in his business thanks to this mindset. I ask James why he decided to create Your First 100 Leads, so he proceeds to tell us how the idea first came to him. H

When you’re an online entrepreneur, you’re going to have things that don’t go quite like you planned. Launches won’t go as planned... and you may even feel the dreaded "launch freefall," where it seems like nothing is working. What if I told you the MOST powerful skill you could cultivate is the ability to detach from the results? In this week's live #friday episode, I’m going to explain why you should not let "failure" stop you.   Get FREE access to James Wedmore's Your 100 First Leads: https://bobbyklinck.com/100Leads 

Today’s episode is extra special because I have a special guest with me. It’s an interview with my personal business coach, James Wedmore. Actually, it’s more than just an interview. I had originally streamed this on Facebook Live, and it turned into more of just a discussion between two business guys. We were having fun while talking about the challenges we face. James is going into his fourteenth year of running an online business and begins with a brief overview of what that time has been like. He then speaks to how people tend to overcomplicate their business. I was one of those people and recall how James helped me realize the importance of simplifying. His flagship program, Business by Design, brings entrepreneurs through step-by-step instructions on how to perform several crucial activities. James talks about the reaction that the program has gotten and provides us with several analogies. I then get into why James has a different approach compared to other courses or programs I see. You’ll hear about t

I’ve made several shifts in my business since I first started, and the biggest ones are what I’m going to be discussing in this episode. There’s something that they all have in common, too. It’s hard for a lot of people to accept that they should be making these shifts. You’ve got to let go of what other people think, so I’m going to walk through some examples of why not doing so is actually hurting your business. I’m a “recovering people pleaser” because for most of my life, I was always an outsider. When you’ve never been part of the “in” crowd, I think there’s often a sense of wanting people to like you. That mentality was always holding me back. If someone is going to be mad that I don’t have a problem using certain types of words, so be it. When I started making this shift in the way I write my emails, people responded because they appreciate that I’m showing who I am. I’ll let you know how I’ve continued with this mindset in my coronavirus messaging. After discussing other problems, I get into the most

In today’s LIVE Friday episode of The Certified BADA$$ Online Marketing Podcast, we are talking about one of THE MOST important rules of business (and life): Begin with the end in mind. We’ve all heard it... but most of us don’t live by it. Today, I’ll lay out what that means for your business. If you're ready to take action, join me for Massive Action May: https://bobbyklinck.com/takeaction  

What I’m talking about in today’s episode is my new social media strategy. I wanted to lay this out because I’m going to be doing things differently, but I also need to tell you where I was messing some things up. I’m going to start the episode by apologizing to anyone who has followed me on social media. One of the things I talk about all the time is that you should do the things that matter to your business, not what some guru tells you to. Yet, even I didn’t follow this advice sometimes. I’ll reveal some examples, but I’m sure they’re obvious if you’ve followed me on social media. My Friday podcast episodes are going to be changing too, which I’ve given a few details about before. I’m going to be live on my Facebook page every Friday at noon EST, and I’m treating them as bonus episodes. This is probably the biggest change you’ll see on the business side of my Facebook, but I’ll tell you about how my personal profile is going to be changing too. I’m not telling you to do the same changes that I’m doing. I h

In this week’s Live Friday Podcast episode, we cover a really important subject... when is it okay to zig when other people are zagging? There are marketing gurus telling you that you HAVE to do it their way and who make it sound like if you don’t follow their guidance to the letter, you are bound to fail. In this episode, I call BS on that... and talk about how you should think about creating your own rules for your business. But I also talk about the fundamental rules that we all really do need to follow. Join Massive Action May and get Fans First Society for FREE for the entire month! www.bobbyklinck.com/takeaction

In today’s show, we’re diving into a topic that really needs to be talked about: marketing in the time of COVID-19. What do you need to be doing? What do you not need to be doing? Do you need to be changing things? How should you think about building your online business right now? Anybody who’s telling you that right now is a great time to be an online entrepreneur is full of it and you should run away. Yes, it’s better than being a brick-and-mortar entrepreneur, but now is not a great time to be just about anything besides the owner of Instacart or Amazon. I’ll start by talking about some things that we need to come to grips with. A good thing coming from this pandemic is that more people are experiencing the online space than ever before. It’s still going to be bad in the short-term, but listen in on why I think this puts us online entrepreneurs in a fantastic place for the long-term. I’ve already done a podcast on why we can’t just not sell, but I’ll reiterate a few points from it. There’s a four-step pla

In this FIRST ever Live Friday Episode of The Certified BADA$$ Online Marketing Podcast, we are talking all about how to run a Founder’s Launch. This is how I launched my FANS FIRST Society membership last year... generating a five-figure launch and getting my core members in the process. We’ll talk about why to do it and how to do it. Make sure to grab the free Founder’s Launch guide that includes a funnel map and swipe copy. Get it right here!

I’m spending this episode looking back at the history of my FANS First Society. Why? It’s been a year since the idea for the FANS First Society was first planted in my mind, so I want to discuss what it’s been like being a business coach for this long. A year ago, I was just “the legal guy.” The only things I had for sale were my legal templates. I knew that more offerings would have to be in my long-term plan, but I didn’t know how to execute. I’ll share the story about how I discovered my X factor and how I knew what I wanted to teach people. I created my first membership without even knowing what it would entail. Despite that, I was able to earn an impressive amount of revenue from the first email I sent out to my list about it. Furthermore, I was seeing immediate results from the people I was serving. It’s amazing to think about what happened over the past year just because of a few small decisions I made. The key thing is that when opportunities came about, I jumped at them. Trust me, I’ve tried a lot of

In this episode I’m going to be answering a question that someone asked in my free Facebook group. The question was this: “Is it uncool or heartless to sell right now?” I want to explain to you why it’s not and why you should be offering your services to the community. The person who asked this question explained that she is a health coach and that her services are made for right now. She said that some of her coaches even suggested giving value and products away during the pandemic. The rationale is that people don’t have enough money, but that’s just bonkers. Is it wrong for Costco to be charging for food and cleaning supplies? Those are things that people can definitely use, and of course it’s not wrong for a company to sell them. We would never think that a brick-and-mortar store should give their items away, but coaches sometimes feel like we should be different. I’ll give you my opinion on why we shouldn’t be.The reality is, there are people who would have bought from you during normal times but won’t n

I’m going to help you figure out what your signature offer should be in today’s episode. You know that I’m a big fan of keeping things simple, so it’s important that you have a pretty standard online journey for your customers to go on. You’ll need to figure out your signature offer and the relevant secondary ones. What I mean by “signature offer” is that it’s the centerpiece of what you’re going to create and what all your other offers will relate to. I start by giving you some examples to help you clearly understand what a signature offer is. You could have any type of signature offer, but it must be where most of your mental bandwidth is spent on. Many people are struggling with whether they should create an online course or a membership site. I even see people who have one of those and try to repackage it into the other, but I’ll discuss why this indicates a mistake was made. An online course and a membership serve two different purposes. Having either an online course or a membership as your signature of

In this episode I’m talking about a problem a lot of entrepreneurs face: lumpy revenue. So many of my friends are using the launch method and they end up with very “lumpy” periods of revenue. That is, they’ll generate a lot of revenue at launch and then have no revenue for a long period of time. Let’s dig into this problem and how it can be solved.I want to start by talking about why it’s a problem. Let’s be clear: part of the problem is that we humans tend not to be as disciplined as we need to be. Most people get a big hit of revenue and want to spend that money, and you’ll see that I’m no different when I tell you about my first month of big revenue. There are three different ways to address lumpy revenue, and the first is payment plans. It’s a very simple idea that everyone gets, but many people don’t offer them correctly. I’m still getting people to sign up during the current pandemic by having diverse payment plans. The second is coming up with lower-priced product offers. I’m all for focusing on one or

This is the type of episode that I know my listeners love the most. Today I’m doing a recap of my recent email marketing launch and telling you what happened, what worked, what the plan was, and how we were executing it. I’ll start off by giving you an overview of what the offer was. The concept was that I’d give anyone who signed up for an annual membership to my FANS First Society access to my new course, which teaches everything about email marketing. Because I like treating my existing members like royalty, I decided to give the course to anyone who was already an annual member too. We had a plan to direct people to a webinar, and I had the crazy notion that we would get 500 people to sign up for it. I started actively promoting it on the day after the NBA season came to a stop because of the coronavirus, so I ended up not hitting my goal. I’ll go over my exact numbers to inform you just where my sales ended up. People who would have been a quick “yes” in a normal launch still bought. The difference was t

Today we’re going to talk about how to message during the pandemic that we’re dealing with right now. I’ve heard a lot of entrepreneurs ask about this and say they’re not sure about what they’re doing, so I wanted to tackle it head on. My general take is that the best thing we can do, outside of following the advice of health professionals, is to keep on with our business. However, we can’t pretend it’s business as usual – we need to message the right way. There are a couple of things that you need to be thinking about in order to shift your messaging. I’ve already changed the way I send out my messages because of the virus, so I’ll point out some examples and tell you questions you need to be asking yourself. I have to bring the subject of the virus in without making it seem like I’ve come up with a “coronavirus special.” If you create a brand-new offer that’s just a money-making ploy, people will smell it. Still, we can’t pretend this pandemic isn’t happening and just ignore it. I’ve got some tips for you o

I’m going to share with you the four biggest lessons I’ve learned in the first quarter of 2020 in this episode. It’s been an interesting quarter, and the things I share are important lessons that you can apply to your business and life. The first lesson I've learned is the value and importance of taking time off. I’ve struggled with this, partly because I love what I do. Despite this being completely true, I’ll tell you about some things that have come up this quarter which have made me realize I still need time off. Another big lesson that I’ve learned is the value of an exceptional team. There’s been ups and downs in my team-building life, but we are now a cohesive unit. We pick up the slack for each other, and we recently were able to launch a fantastic quiz after building it over a single weekend. I couldn’t have done that alone.The third lesson is to be ready for the unexpected. As entrepreneurs, we’re always going to face unexpected turns. If we’re not ready for these surprises, we are not going to be i

Today we’re going to be talking about what you should be doing in your online business in light of the coronavirus. I’m not going to be discussing the virus itself, but we have to be honest that things have changed. Everything seems to have been turned on its head, so it would be a disservice to you if I didn’t give my thoughts.You have two choices. You can either sit in fear, worry, and paralysis by doing nothing, or you can get back to work. The only real option you have is the second one. Spending time worrying about things that you cannot change isn’t productive. A lot of people are asking if it’s wrong to sell right now and if they should pull back. My answer is: hell no! It’s not that you should try to capitalize on this pandemic. Right now, the world needs you and me a lot more than it did a few months ago. We can harvest the skills we have to serve people in so many different ways.You need to be out there, and you don’t have a choice. This is a disruption that is going to last months. If you’re thinki