Online Genius Podcast

My team and I have made a pretty big decision. We’ve decided to shut down BOM Coaching, the BOM Membership, and BOMU at the beginning of 2023.  This is not a decision we’ve made lightly. It is something I’ve struggled with. But ultimately, it’s a decision that I’ve made for my own sanity and for the sake of my team. Take a listen to the final episode of the Certified BADA$$ Online Marketing Podcast to hear the reasons why we've made this decision and what it looks like for the future of my business.

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 11: Measuring Success How do you know if your email is working? This episode cuts through the vanity metrics and gives you the real scoop. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 10: Learning and Market Research Did you know email is a great way to learn about your audience? Give this episode a listen to learn how to do it. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 9: Selling With Email Let’s be honest, email is ultimately about making you money. In this episode, we dive into how you do exactly that. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 8: Building Relationships With Email In this episode, we tackle how to create connection and build the know, like, and trust factor with your email marketing. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 7: Six Objectives for Emails Just about every email you send should fall into one of six categories. This episode explores those six categories. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 6: Think of Email As Modular Discover why you should not be looking for a plug-and-play email map but instead should focus on your funnel. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 5: Writing Great Emails If you want your email to not suck, you need to write great emails. This episode dives into how to do just that. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 4: Let’s Talk Deliverability This episode demystifies what it takes for your emails to land in your subscribers’ inboxes instead of ending up in spam.  Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 3: Email Should Be Permission-Based In this episode, you’ll discover the contours of email and why you should rely on and even reconfirm permission from your people. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 2: Where Does Email Fit In This episode defines where email fits into your overall marketing picture and explains the goals you’re trying to achieve. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In the Email Marketing That Doesn’t Suck podcast series, Harvard Law Grad Turned Online Entrepreneur and “email guy” takes a deep dive into all things email for online business owners.  The series is anything but your typical podcast. This isn’t a meandering series of episodes that touch on different topics in a seemingly random path. Instead, this series is built as an audio mini-course to get you started doing email right. Episode 1: Why Email Matters This episode dives into why you should care about email as someone building a brand based on your knowledge and expertise. Grab all the resources Bobby mentions and go deeper with email marketing at www.bobbyklinck.com/email

In this episode of the Certified BADA$$ Online Marketing Podcast, Bobby shares upcoming plans to shift his approach to the show. He'll share some important changes coming to the format of the podcast content, why he's making the change, and what you can expect moving forward. 

What We’ll Be Covering… What is the Banker Phase Where and what you need to focus on for your business finances What is the Leader Phase The importance of utilizing leadership skills on your team Episode Resource Links BADA$$ Online Marketing University (BOMU)

What We’ll Be Covering… What the Scientist Phase Is What scaling means in a knowledge brand The agency model of scaling The productized model of scaling What you need to do the Scientist Phase The importance of a product-market fit How to do a qualitative testing of your scaled product How to do a quantitative testing of your scaled product The biggest milestone to hit in the Scientist Phase Episode Resource Links BADA$$ Online Marketing University (BOMU)

What We’ll Be Covering… What you need to focus on the Builder Phase How to set up your conversion and customer experience machines Why you need to create a website How to create list-building options Why you need to set your email marketing system Why you need to have a customer experience machine setup What you need to focus on the Recruitment Phase How to start your content marketing Why social media shouldn’t be your main content Why you need to set up paid ads Why guest outreach is important The biggest goal of phases two and three Episode Resource Links BADA$$ Online Marketing University (BOMU) Facebook Ads

What's In This Episode… The Planner Phase of building an online business The overall objective of the Planner Phase The 3 big parts of the Planner Phase Looking inside yourself Looking at your market Putting together your business plan Why you need to determine your core competencies and areas of expertise Why you need to know what you believe in and stand for Why you should figure out what makes you unique The importance of listening to people who are already serving your target audience Why you need to be among your people How to identify your core differentiator How to put together your business plan Episode Resource Links BADA$$ Online Marketing™ University (BOMU) Gallup CliftonStrengths Finder DiSC Assessment Myers-Briggs Type Indicator Enneagram

What's In This Episode… The 7 phases of building a knowledge brand Phase One: The Planner Phase Phase Two: The Builder Phase Phase Three: The Recruiter Phase Phase Four: The Scientist Phase Phase Five: The Banker Phase Phase Six: The Leader Phase Phase Seven: The BADA$$ Phase Why we need a process when building a knowledge business How to avoid the feeling of overwhelm when starting a business How to avoid ending up with several unfinished projects Why you need to see the big picture of building your business Why you need enough data and correct information How to avoid wasting a lot of your resources Why a checklist doesn’t work Episode Resource Links BADA$$ Online Marketing™ University (BOMU)

What We’ll be Covering… What encompasses customer experience What is a customer experience machine The five elements of building a customer experience machine Brand Avatar – creating a consistent feel for your brand Intentional touchpoints – being intentional about touchpoints and personalizing them as much as possible Product Design – how you design your product to give a great experience Product Delivery – how you deliver your products to your audience Customer Support - providing ongoing support when your customer needs you Why you need to be have a consistent brand feel How you should establish a brand voice Why your brand designs should match your avatar Your brand avatar is not something you make up Why you should be willing to do the unscalable in your business The importance of customizing your touchpoints How you should think about improving various experiences of your customers Why the needs of your customers matter more than yours How to streamline your process for a WOW experience Why you shoul

What's In This Episode: What is conversion in this context The 2 big pieces of conversion moments in building your online business The 5 elements of a conversion machine Your website and the core pages that you need Your list-building efforts to grow your audience Your email marketing and why it’s one of the most powerful tools to convert a lead into a buyer Your product suite and why you need a mix of products Your messaging and the importance of delivering the right message at the right time to convert your leads into the right offer How I find great success in email marketing How we develop a strategy to serve people at multiple places on their journey with our legal templates The key to creating your product suite The kind of messaging that we use in the marketing side of building a business Why getting all of these things working in sync will make your conversion machine humming Extra Resources From Today’s Post BADA$$ Online Marketing University™ (BOMU™) Legal Templates FREE Privacy Policy Templat