Online Genius Podcast

In this episode I’m talking about a problem a lot of entrepreneurs face: lumpy revenue. So many of my friends are using the launch method and they end up with very “lumpy” periods of revenue. That is, they’ll generate a lot of revenue at launch and then have no revenue for a long period of time. Let’s dig into this problem and how it can be solved.I want to start by talking about why it’s a problem. Let’s be clear: part of the problem is that we humans tend not to be as disciplined as we need to be. Most people get a big hit of revenue and want to spend that money, and you’ll see that I’m no different when I tell you about my first month of big revenue. There are three different ways to address lumpy revenue, and the first is payment plans. It’s a very simple idea that everyone gets, but many people don’t offer them correctly. I’m still getting people to sign up during the current pandemic by having diverse payment plans. The second is coming up with lower-priced product offers. I’m all for focusing on one or