Salestuners: B2b Sales Training And Coaching From Prospecting To Negotiation And Closing

Full Notes https://www.salestuners.com/sam-mckenna/ Takeaways Be Polite: Prospects are more than just a number on a sales chart. He or she is a person with a whole life outside the office just like your own. Remembering that in meetings, phone calls and email outreach can make all the difference when it comes down to cultivating a relationship and ultimately making the sale. Get Prospects Become Storytellers: Sales is not a pitch. It’s a conversation. How can you structure your questioning to get a prospect comfortable enough to just open up and tell you a story? Sure, you could tell them a million things about your solution, but what does their world really look like? Show the Cost of Inaction: Sometimes it’s not about what they think they have. It’s about what they are losing. Showing your prospects the cost of inaction can often times be more effective than anything else. How much is it costing them to maintain the status quo? How can your product or service make their life easier? How can your offerin

Full Notes https://www.salestuners.com/matt-amundson/ Takeaways Sell to People, Not Companies: Starting at the top of the funnel and working your way down is a sales strategy that brings the big picture into focus. Most sales people wake up in the morning thinking about the companies they want to sell to, instead of the actual people that fill the roles able to buy at that company. Figure out what their personal motivations, incentives, and interests are and talk to them like human beings. Get Over Your Fears: President Franklin D. Roosevelt’s famous words about fear are just as true in sales as in anything else. The only thing to fear is fear itself. Truer words were never spoken, particularly in the sales world where fear is one of the most debilitating hurdles. Stop being afraid of sending the wrong content, calling the wrong person, hearing no or talking to strangers. Do More: When in doubt, do more. Come in early and stay late. While most CEOs will stop and take note, don’t do it to show off. Do it bec

Full Notes https://www.salestuners.com/patrick-giusti/ Takeaways Know the Key Players: Get to know who you are selling to before you meet them. Technology offers you a valuable resource of information about a person based on their professional networks, profiles and even published work. Seize the opportunity to know more than your competition by getting to know a person’s interests, passions and business practices prior to meeting them. The Biggest Play of the Game (Happens First): You know the saying, “you never get a second chance to make a first impression.” In sales, the biggest play of the game is often the very first one. That starts with getting to know who you’re talking to and who you’re selling to, but it digs deeper than that. It means knocking it out of the park on the first try by coming prepared with the product knowledge and insights necessary to do so. Play to the Audience: Understanding the role your prospect plays in the whole game is crucial to sales success. It’s one thing to sell an i

Full Notes https://www.salestuners.com/moore/ Takeaways It Is What You Know: Everyone is familiar with the inherent value in networking, but what you know can be equally as important to closing a sale. A successful sales team needs to first understand a company’s core mission and beliefs, but it can’t stop there. Sales representatives must also know the ins and outs of what they are trying to sell. If not, a challenge exists where a confused seller is trying to sell to a confused buyer and even though everybody wants to pretend they know what’s happening, they don’t. An educated seller is a prepared seller. Swipe Right for Success: Ultimately, sales is about people and people change their minds daily. Never before has information been as accessible as it is, but on the flip side of the coin people are busier than ever before. Because of that, the sales process has been highly compressed, prompting the need to differentiate your business and its products quickly. Despite the ability to easily swipe right, p

Full Notes https://www.salestuners.com/keene/ Takeaways Adopt a CEO Mentality: The perception of who you are matters a lot. Instead of just doing everything you’re supposed to do, think bigger -- if it were your company, what would you do differently? How would you dress? How would you talk to customers? Would you hold others accountable? These ideas will get you thinking more broadly about the business as opposed to just your role in sales. Leverage Your Network: The easiest way to get into a new prospect is through referral, right? Once you figure out who’s connected to the people you want to talk to, what information can you arm them with to make an introduction on your behalf? Act Like a Crazy Ex-Girlfriend: Think about how you communicate with the most important people in your life (family, close friends, etc.). When you call or text them, if they don’t respond right away, you likely give them some time knowing they’re probably busy. But after a few days or weeks, you don’t just give up, your frequen

Full Notes https://www.salestuners.com/20/ Special Offer Steve’s playbook starts with reading a book a day, thrives on pushing the limits and commits to winning every single time. And now, he has extended a special offer for SalesTuners listeners: Get a LIFETIME Membership for only $250! (regularly $1499) and you'll get 10 free ANNUAL Memberships to give away to friends, colleagues, and clients (regularly $299 each).  Takeaways Learn by Reading: If knowledge is power, books are the proverbial light switch. Professional development in sales begins deep within the pages of carefully penned thoughts and ideas of those who have gone before you. Respecting the insight from those who have been there in your shoes is one of the most valuable investments you can make in yourself, and ultimately in your business. Learn by Failing: This should be a mantra in any and every college course for future sales professionals. Because, guess what? In sales, you will fail. It’s inevitable. It’s going to happen. Understanding t

Full Notes https://www.salestuners.com/bertuzzi/ Takeaways Own the Space: Your passion, or lack thereof, is infectious. As a salesperson, you know more about your product or service than your prospect and need to own the sales process. Know what your competitors are saying, know what your analysts are saying, truly understand the problem that needs to be solved and guide your prospect through the conversation. Arouse Curiosity: Buyers are busier than ever before. You don’t have to get the whole message out when prospecting. Instead, learn to communicate more succinctly and offer information in sound bytes that will both develop the relationship and provide value. This should make buyers curious enough to respond or come back to you in the future. Change is Constant: Content is the new SPAM. Many large companies are getting rid of voicemail. E-mails are read on mobile devices more often than not. Everything is in motion and changing rapidly. What worked for you last year may be less efficient now, so be mind

Full Notes https://www.salestuners.com/zuzic/ Takeaways Understand DISC Profiles: Understanding how a person thinks, and then communicating with them how they want to be communicated with, is key. One method to help identify how to most efficiently communicate with others is to learn about the personality traits that drive them using a tool like the (DISC) Dominance, Influence, Steadiness and Conscientiousness Personality Test. Keep Your Energy Level Up: You have the answer to the tough questions, so sell with that in mind. Think outside the box. Ask the tough questions and run through walls in the process because you are confident in the answers you have to provide. Most importantly, do all of it with your head held high. The ability to stay positive amid the challenges you face will define who you become as a salesperson. Don’t be Single Threaded: In a hunt for whales, the bigger picture is essential in the road map to sales success. There is no single thread in larger organizations, where multiple decisi

Full Notes https://www.salestuners.com/zahm/ Takeaways Auto Ask - Figure out how to consistently get in front of your audience with a unique fresh message. Eventually they’ll either meet with you, tell you they’ll meet with you a later date, or tell you to go away, but the persistence will ultimately pay off once they see your commitment. Don’t Reinvent the Wheel - Look around you. Talk to other reps in a similar role. Talk to your competitors or at least reps that sell into the same type of prospect profile you. What is working for them or what has worked for others? DIY Before Outsourcing - Unless you know the intricate details of a process, it may not be in your best interest to outsource it. Do it yourself first. Figure out the tiny details and draft a standard operating procedure. Doing so allows you to monitor the outsourcing and determine very quickly what’s working and what’s not. Book Recommendation The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone Sponsor Octiv – Tr

Full Notes https://www.salestuners.com/hutzul/ Takeaways Have a Process - This one should have been obvious from the episode title, but here’s the thing — if you don’t have a process, you have to adapt to your buyers process and they don’t know how to buy. As you define the individual steps in your process and what the exit criteria is for each, it becomes much easier to qualify, plan, and close opportunities. Ask for Referrals - You’ll never get anything in life you don’t ask for, and referrals are no exception. Make it a habit… actually, make it part of your process to ask everyone you come in contact with for one referral. If you’re able to describe to them the problems you solve, see if they know one person that might be having the same problem and could benefit from your solution. Act Like an Entrepreneur - It’s easy to play Tuesday Morning Quarterback, but until you really start to understand all the mechanics of RUNNING a business, you’ll never grasp why certain decision are made or not made. Until t

Full Notes https://www.salestuners.com/freeman/ Takeaways It’s Not Your Money: This remains a challenge for most people in sales, but you have to realize, the amount of money you’re asking a person for has no correlation to your own wallet or your perception of “a lot of money” is. Just because you couldn’t afford to buy something, or just because you’ve never done what you’re asking the buyer to do, doesn’t mean they can’t or shouldn’t. Overcome the Default Objection: How many times have you walked into a store with a specific intention to buy something and when the store clerk asked if they could help you with anything your default response was, “no thank, I’m just looking.” Pretty much every time, right? Buyers of your product are doing the same thing by saying “they’re good” or “they already have someone.” What are follow up questions you can ask to break through that initial objection in your world. Quit Thinking, Start Doing: It was General George Patton that said “a good plan violently executed now

Full Notes http://www.salestuners.com/logar/ Takeaways Ask For More: If you want to be great at what you do, ask for more. Self-attitude, self-belief and confidence only comes when you take action. People tend to stop themselves from achieving all they can because they get caught up in self doubt and distractions. It’s Not About You: Forget about your website. Forget about your business cards. Forget about your PowerPoint deck. At the end of the day, all of those things are irrelevant. Find your prospects true pain and watch the solution present itself. Leverage Trade Shows: Walk up to the salesmen in the booth sand just start asking questions. Ask them what they have been seeing in the market? What kind of feedback are they getting from customers? What do they think people should be excited about? What are some of the trends people are talking about? As you start to see common themes, you’re likely to craft a better pitch or discovery question set. Book Recommendation The Ultimate Sales Machine by Chet H

Full Notes http://www.salestuners.com/kusner/ Takeaways Find Your Champion: When prospecting pursue multiple players inside the organization. Don't just stop at the person who you think is the right person, by reaching out to multiple people you’re more likely to find someone who will at least pick up the phone and hear what you have to say. Turning them into your champion on the inside. Don’t Go it Alone: Let other people assist you wherever possible. Jack talked about the idea of always wanting to be the dumbest person in the right room. Doing so pushes him and makes him look at and think about things differently. Find the Real Pain: Whether you’re prospecting or right in the middle of sales cycle — what your product or service does is irrelevant. You have to understand and focus on the actual pain the prospect has and use their words to build a business case. Book Recommendations Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins The Challenger Sale: Taking Control of the C

Full Notes https://www.salestuners.com/carroll/ Takeaways Know the Vice: In today’s world where people may have 10-15 different inboxes, figure out the best way to communicate with prospects individually. Whether its email, Snapchat, Twitter, LinkedIn, or phone etc. don’t rely on just one channel. Be Found: If people can’t find you online, they can’t learn from you, and if they can’t learn from you, they can’t decide to buy from you. Invest time in building your social presence to grow your visibility and perceived thought leadership. Comparison is the Thief of Joy: While competition is good, don’t let comparing yourself to others steal your success. Salespeople today spend too much time thinking “if I fail, it’s because of this” instead of “when I win, it’s in spite of this.” Book Recommendation How to Win Friends and Influence People by Dale Carnegie The Sales Bible by Jeffrey Gitomer Sponsor Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a b

Full Notes https://www.salestuners.com/nettleton/ Takeaways Be Professionally Curious: The things you don’t know in sales won’t kill you… it’s the things you do know, that just aren’t so, that will. Don’t skip past the ‘what’ cycle of questioning. Starting basic can help gain key understandings to build a strong foundation before digging deeper. Provide Context to Content: There is a ton of information available to prospects. The job of the salesperson is not to provide information, but rather context. Prospects have access to more content than ever before, but sales people have more context in their area of expertise than a prospect should or could ever develop. Sharing the context is essential. Understand People: Learn how to adjust yourself to address the person you’re selling to. There are many indicators in every conversation that illuminate the personality type of the person you’re communicating with. Is their preferred communication style visual, auditory, or kinesthetic? What is their DISC profile?

Full Notes https://www.salestuners.com/bennett/ Takeaways Confidence is Key: Once you realize you know more about your product than the person on the other end of the call, the whole world opens up to you. Stress levels go down, better questions are asked and that feeling of awkwardness and intimidation starts to fade. Quit Being a Rule Follower: While it’s important to know the rules of the game, more often than not, it’s so that you know which one’s to break and when. Don’t just imitate those around you, challenge the status quo and find your voice. Keep it Conversational: Be logical and intentional in your questions by focusing on the purpose of where the answer should take you. As you start to better understand your flow, people will continue to engage without realizing how long they have been talking to you and open up all kinds of opportunity you might never have got to. Book Recommendation The 7 Habits of Highly Effective People by Stephen Covey Sponsor Octiv – Transform the way your sales assets

Full Notes https://www.salestuners.com/weber/   Takeaways Get a Prospect Moving: Ask good questions to establish credibility and trust. Your questions should be centered on moving a prospect from a neutral position to one where they’re willing to make a change. Stay the Course: Put in the work every single day. The close may not come right away, but take the time to continually deliver value filled messages and touches to stay top of mind. Maximize Your Time: Instead of making four hours of work look like 10, focus on maximizing your eight hours to hit your goals. Book Recommendations We Really Do Need Each Other by Reuben Welch You Can’t Learn to Ride a Bike at a Seminar by David Sandler Mastering the Complex Sale by Jeff Thull Sponsor Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.

Full Notes https://www.salestuners.com/caponi/ Takeaways Ask for Time on the Calendar: The best evidence a customer is truly engaged is their willingness to put you in their calendar for another discussion. Reps lose control of deals because they're not getting on the customer's calendar. Before you hang up or step out of the meeting, secure the follow-up. Develop a Thirst for Learning: To continue improving, stay engaged in your own education. Whether it’s reading books, listening to podcasts, subscribing to trade magazines or just participating in discussions, you have to stay current with both your buyer and your industry. Don’t Pounce: When handling objections, let the prospect believe that it’s the first time you’ve heard that issue and attempt to solve it specifically for them. Book Recommendation The Challenger Sale by Matthew Dixon and Brent Adamson The Sales Acceleration Formula by Mark Roberge What Great Salespeople Do by Ben Zoldan and Michael T. Bosworth Sponsor Octiv – Transform the way you

Full Notes https://www.salestuners.com/petetheplanner/   Takeaways Lifestyle Creep: Even when you hit your sales goals and bring home a commission check, be careful to not splurge. Avoid the yo-yo effect and focus on achieving your financial goals by hitting your sales goals. Be Present: Know your stuff, but beyond the presentation know your audience and acknowledge the moment — not just your agenda. Personal Responsibility: Take responsibility for both the wins and the losses. Then learn from the no’s in order to better communicate your value. Book Recommendation The Success Principles by Jack Canfield Sponsor Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales process is a better buying experience.

Full Notes https://www.salestuners.com/barrows/ Takeaways Prospecting: By simply picking up the phone you open up a world of new opportunities. Prospecting helps solves a lot of problems while developing you faster. Time: Time is the most valuable asset any of us have. When reaching out to a prospect be clear on the value by doing research, asking good questions, sharing insights, and testing out different approaches. Goals: Goal setting is one of the most important things any sales rep can do in their career, whether it’s daily weekly, monthly, or annually. The act requires you to ask yourself questions in preparation for prospecting meetings and help you to proactively address objections. Objection handling: Feel, Felt, Found - I totally understand how you feel, other people have felt the same way, what I’ve found is... Book Recommendation Influence by Robert B. Cialdini Sponsor Octiv – Transform the way your sales assets are created, distributed and tracked around the world. Because a better sales pr