Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Melonie Dodaro is regarded as a global sales and marketing influencer and included regularly on lists such as: ~Top 50 Sales Influencers ~Top 50 Social Selling Influencers ~Top 100 Marketing Influencers ~Top 65 Women Business Influencers ~Top 50 Trustworthy Digital Marketing Experts ~Top 100 Digital Marketers She guides companies through a digital transformation and prepare them to compete and excel in the new digital selling landscape. She's the #1 bestselling author of LinkedIn Unlocked and The LinkedIn Code and two new books scheduled for release in 2019.   Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the d

Mike Montague is the Social Selling Trainer, and is Vice President of Online Learning & Development at Sandler Training Worldwide, as well as Host of the How to Succeed Podcast from Sandler Training He's progressed through the ranks of Sandler Training for over 20 years as a student, Certified Trainer, Director of Content Marketing, and now VP of Online Learning. He is also the host of the Sandler Summit, and educational webinars for Sandler, creator of the Social Selling Success course, and contributor to the LinkedIn the Sandler Way book. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digit

Chris J. Reed is the Only CEO With A Mohawk! And a Mohawk on a Marketing Mission! A third time No. 1 International Bestselling Author and LinkedIn Power Profile for 7 years running and the most recommended and awarded LinkedIn marketing entrepreneur/masterclass leader with 650 LinkedIn recommendations. Called "the most colourful marketing founder" by Mumbrella, he is also the most controversial LinkedIn marketing entrepreneur and CEO in Singapore. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join the discussion of digital strategy, leadership and marketing online on our Facebook: https://www.facebook.com/digitaldoyle/

Known as the “Brand Builder” and recognized as one of the “Top 20 Content Marketers" globally, Joe Escobedo has helped countless organizations and executives transform from relative unknowns to superheroes online. He has also created and led successful digital marketing, branding and PR campaigns for everyone from startups to Fortune 500 firms. He is a contributor for both Forbes and the HuffPost, as well as an award-winning speaker. In his interview with Doyle Buehler, they talk about some of the specifics of building a strong brand in the tumultuous world of online. Digital Leadership Podcast interviews by Doyle Buehler - The Digital Entrepreneur http://www.twitter.com/doylebuehler https://au.linkedin.com/in/doylebuehler   For speaking engagements and interview requests for digital strategy, social media and online marketing, please email: doyle@thedigitaldelusion.com                       More details on each digital strategy podcast episode available here: http://www.thedigitaldelusion.com/podcast   Join

Personal Branding and Digital Marketing: The must-have company tools for 2018!   If you don’t put it out there, someone else will! Do you have strong personal branding and digital marketing strategies? If you don’t then its time to listen up and get in the game!    Josh Steimle speaker, writer, CEO of MWI Digital Marketing, and founder of Influencer Inc. tells listeners exactly how to carve out their personal branding and explains why time is of the essence. Having worked in US, Australian, and Asian markets he has witnessed first hand the evolution of branding and digital marketing a few times over!    In episode 46 of the Digital Delusion, Josh offers simple but direct tips on how aspiring influencers can build their personal brand, how to get out of the preparation phase and into action, as well as the right approach you can take to get published in top-tier publications!      In this Episode!   Josh shares the evolution of digital marketing and how you can stand out in the clutter of today’s online world!

Marketing to Mums: The Untapped Billion Dollar Market    Does your company market to mums? If not, Katrina McCarter is here to tell you why you are missing out on a billion dollar industry that is still in its infancy!    Katrina McCarter is the founder and CEO of Marketing to Mums a marketing strategist company that specialises in helping businesses sell to Australia’s most powerful consumer: MUMS! Yes, mum’s. Not only an award-winning business woman and mum of 3, Katrina McCarter is also the author of the best selling book Marketing to Mums: How to Sell More to Australia’s Most Powerful Consumer where she shares her insights, expertise and years of market research.    In episode 45 of the Digital Delusion, Katrina explains that mums are a $132 billion dollar industry yearly in Australia and a trillion dollar industry in the United States making them the biggest contributor to GDP in the country. The influence of mums and how much money they control make them a massive opportunity for businesses who want to

Technology & Innovation: Why it Will Keep your Business Thriving!   Are you afraid of new technology in your business or are you ready to embrace it?   Robert Scoble the technology evangelist and writer of the Scobleizer blog, as well as the author of many popular books including Age of Context and The Fourth Transformation gets candid on why businesses can’t afford to fear new technology and the disruptive changes that come with it. If you don’t find a way to adapt your business, someone else may build on your platform and do it better by making it more efficient and user friendly.    In episode 44 of the Breaking Digital Podcast, Robert Scoble explores the exciting world of technology by looking at some of the most successful technologies like Microsoft, Xbox, Apple and 360 cameras to what is going to be hot, new, and exciting in 2018 technology. Robert predicts that 2018 will be serving up a hot menu of: Augmented Reality, Artificial Intelligence, Self-driving cars, Drones, and Cryptocurrency! And you

Do you think the act of using social media is going to regress and become a fad?    Jamie Shanks, CEO of Sales for Life, is here to tell you that society is going to use digital platforms more and more. This is especially relevant when it comes being a successful sales leader. Social selling isn’t a new thing but it is still in it’s growing phases. That means the online buyer and seller relationship trends are going upwards. With the world around us becoming more digital, it only makes sense that the buyer and seller need to start meeting in that digital world.  The question is: Are you ready for the transition from analogue to digital?   In episode 43 of the Digital Delusion, we sit down with Jamie Shanks author of The Social Selling Mastery book to discuss exactly how to become a top sales leader in the digital world. Jamie shares tips and tools that are key to a smooth and speedy transition. In his experience training 300 plus global customers, Jamie has perfected a daily sales routine called FEED that ca

How do you produce content that sparkles with value?   Monetising your content and being able to see an actual measurable ROI on what you produce is every marketers dream.    There are 3 layers of content that every brand should focus on. Having different content at different stages instead of a “one size fits all approach” will push people down your funnel into a customer.    TEDx speaker and former founding editor of “Digerati Magazine”, Chris Rhyss Edwards knows that creating fascinating content should be a priority for your brand. People like to be told stories, it is how history was formed.    Over the course of a 20 year career working for some of the world’s most successful digital brands Chris has studied the writer word and how it shapes people’s experiences. He knows how to make your brand a publisher and aggregator of content and shares his expertise with listeners.    In Episode #41 of Breaking.Digital, Chris discusses content creation, development and how to make it work for you. Instead of chasi

Tony Nash CEO of Booktopia started his company on a $10 per day budget in February 2004. He shares his fascinating journey on becoming Australia’s biggest online book retailer without ever having set out a “grand plan” of doing so. Realising early on that focusing on his passion for books and “being one thing to one group made it easier to connect with the consumer” Booktopia now sells one product every 8 seconds. From stocking it’s first title in 2007 to now stocking 130,000 titles and 700,000 units ready-to-ship. The company operates from its Sydney Headquarters and Distribution Centre with a floor space of 13,000 square metres and ships 20,000 items per day.    Tony brings a refreshing view to Amazon’s arrival in Australia and isn’t afraid of a little (or even big) competition reminding us that, “There is no point in freaking out. You can still have your spot in the world.” Booktopia plans on maintaining their spot by “keeping an eye on competitors through peripheral vision instead of focusing on them.” Pa

Alex Allwood, author of Customer Experience is the Brand and Founder of The Holla Agency is informed, honest, refreshing and to-the-point when she says that digital has changed the way society makes it’s purchases. Alex plainly states that, “CEO’s of companies are no longer trusted by society. It's our friends and peers that are now the authority in our lives.” As a consultant, author, speaker and guru on customer experience Alex realises that social media has become the way we share our bad experiences with a brand and it is also the way we validate our purchases.    With over 20 years’ experience in customer-led growth, Alex’s expertise stretches across B2B & B2C and includes work in the finance, retail, health, communications and not-for-profit sectors. As Founder of The Holla Agency, Alex explains how to use qualitative research coupled with quantitative research to really understand what your customers are thinking and feeling at the time they interact with your business. Find out how Journey Mapping

It’s hard to believe that John Lee Dumas (now a successful entrepreneur) started out as an Officer in the US Military. Through his own trail and errors of jobs that didn’t quite fit he decided to create something he was looking for but couldn’t find: a daily podcast that interviewed successful entrepreneurs. He is now the host of EOFire, an award winning Podcast where he interviews today's most successful Entrepreneurs 7-days a week. Join host Doyle Buehler as he turns the tables and interviews John on his personal entrepreneurial success for the Breaking.Digital Podcast. Just a warning, John isn’t vanilla and doesn’t care. If you are looking for something honest and refreshing with a unique vibe the this is the episode for you.   As John says in his interview “Disrupt. Do something different!” Two of his most important tips include not “competing with what exists” and “commit to the process of social media rather than worrying about a particular social platform.” JLD has interviewed over 1400 Entrepreneurs a

Are you at a loss when it comes to being “social” on social media? Many people have forgotten what it means to approach someone and connect in an honest way. Kim Garst reminds us that most people don’t want to buy from you right out the gate and that a starting with a, “Hi, how are you?” is an important first-step along with focusing your social media efforts to make your time count.    Kim Garst is one of the world's most retweeted people among digital marketers. She is a renowned business strategist, keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim focuses on helping business owners grow a business they love while living the life they want.    As Kim puts it, she “was doing social media before it was called that.” She shares her honest and refreshing views on how to make social media work for you and reminds us that giving something of value away for FREE can actually help us achieve long-term monetary gains

On this episode of Breaking.Digital host Doyle Buehler and Big Bang Disruption Expert Larry Downes delve into every facet of digital disruption from which industries can expect changes during this second wave, to how a company can survive a digital disruption, to how investors can nurture their entrepreneurs to achieve multiple disruption successes. Larry gives some quick tips on what to watch for when it comes to a potential disruption and explains why being a consumer-driven market is a great thing for businesses. Is your company armed and ready for a potential digital disruptor? If you answered, “I don’t know” then you do not want to miss this brilliant and insightful talk with Larry Downes Internet industry analyst and author of the best-selling business technology book "Unleashing the Killer App: Digital Strategies for Market Dominance”. Downes and host Doyle Buehler leave no stone unturned when discussing all things digital disruption and how your company can adapt and survive these inevitable changes.

Joel Comm went from having only 87 cents in his bank account to creating multiple successful businesses. His story of building online businesses since 1995 is inspiring and entertaining. Now a live video marketing expert and the leading voice in live video marketing Joel talks with Doyle Buehler about how to build your live audience through scheduling, subscription, marketing, and even spontaneity. Whether using tools such as Facebook Live, Periscope or Snapchat to broadcast a clearly defined message to a receptive audience or leveraging the power of webinar and meeting technologies such as Crowdcast, Bluejeans, Google Hangouts or Belive.tv, Joel knows all the secrets. Joel addresses the challenges of going live and that the “biggest obstacle is not technology but rather people’s fears. Their afraid of getting on camera and how they are going to look.” He puts listeners at ease by explaining how to overcome those fears and how to be a good yet informative story teller to your audience. His own mother has 10

Tim Hughes is a transformational leader, best selling author of “Social Selling: Techniques to Influence Buyers and Changemakers”, and a top 10 Social Media influencer. Tim joins host Doyle Buehler and discusses why people need to embrace the social selling process because, “If you don’t sell, you don't make money, therefore you don’t actually exist”. With a background in sales and sales management, Tim has been involved in Social Media for over 7 years, having built a following on Twitter of 160,000 and becoming a top 10 influencer. He spent the last 3 years working on the largest sales and marketing business transformations; transitioning a business that did a small number of high-value sales on premise to a model that supports volume and velocity; Cloud and SaaS.    Tim enables sales people to thrive in modern social selling techniques and explores why you don’t just need to sell your brand, you need to learn to sell yourself. Tim instructs listeners to “Google themselves” immediately and gives steps on ho

Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at (grow) - one of the top marketing blogs of the world. As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don’t get left behind!   On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in

Valerie Khoo is an award-winning feature writer who has been writing for Fairfax for the past 15 years. Her articles appear regularly in The Sydney Morning Herald. She is the author of six books, her latest being Power Stories: The 8 Stories You MUST Tell to Build an Epic Business. She is a former accountant with PwC but switched careers when she gave in to her passion for writing. She mentors feature writers who want to carve out a freelance writing career as well as entrepreneurs and thought leaders who want to showcase their expertise in their own business book. Many of Valerie’s students successfully publish their work and carve out careers as successful writers. Valerie has worked at the three publishing giants – ACP Magazines (now Bauer Media), Pacific Magazines and EMAP – and currently works as a freelance editor for several consumer and corporate publications. Her work has appeared in publications such as Voyeur, Silver Kris, Australian Financial Review and The Age. Before becoming a freelance writer

Gabriel Aluisy is the founder of Shake Creative, a Tampa, Florida based branding and design agency focused on helping private clubs and luxury lifestyle brands build revenue & connect with consumers. He is the author of the bestselling book, Moving Targets: Creating Engaging Brands in an On-Demand World and the host of Private Club Radio. In this episode of Breaking Digital, the self-proclaimed branding geek and luxury niche market advertiser, talks to us about some amazing branding aspects in advertising today and how to identify and really use “triggers”. He explores how to make an impact with different personas and groups and why it is important identify those groups in your basic branding. Gabe goes into detail on the 5 senses of advertising and how to “make sure that each and every sense is tying into your brand presence.” We also examine how businesses can grow into a millennial customer base who put more “emphasis on experiences than things” and why that affects the way you market to your targets.

Daniel Priestly creates influential and inspirational entrepreneurs around the world, that transform and disrupt the foundations of business  Many entrepreneurs and businesses have brilliant ideas, but are not able to actually articulate this into an audience that works with you. Daniel get's past that quickly, by building patterns into everything that he does. These patterns allow him to connect and contribute to the growth of entrepreneurs around the world, through his business Dent.Global and Key Person of Influence. In the entrepreneur worl, Daniel studies and understands what is actually happening, and then creates discussions, ideas and insights on how to best navigate these areas. DANIEL PRIESTLEY started out as an entrepreneur at age 21 and built a multi-million-dollar event, marketing and management business before the age of 25. A successful entrepreneur, international speaker and best-selling author, Daniel has built and sold businesses in Australia, Singapore and the UK. Having a passion for g