Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

How do you produce content that sparkles with value?   Monetising your content and being able to see an actual measurable ROI on what you produce is every marketers dream.    There are 3 layers of content that every brand should focus on. Having different content at different stages instead of a “one size fits all approach” will push people down your funnel into a customer.    TEDx speaker and former founding editor of “Digerati Magazine”, Chris Rhyss Edwards knows that creating fascinating content should be a priority for your brand. People like to be told stories, it is how history was formed.    Over the course of a 20 year career working for some of the world’s most successful digital brands Chris has studied the writer word and how it shapes people’s experiences. He knows how to make your brand a publisher and aggregator of content and shares his expertise with listeners.    In Episode #41 of Breaking.Digital, Chris discusses content creation, development and how to make it work for you. Instead of chasi