Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Kelly Doody is a true, 21st Century Publisher who weaves incredible stories with amazing brand value to clients around the world through the successful use of social media. Many entrepreneurs and businesses have brilliant ideas, but are not able to actually articulate this into an audience that works with you. Having an audience is critical to growing a business, otherwise business is really not what it can or should be.  In the agency world many companies simply push social content out there, in the hopes that some of it will "stick". Kelly & co. have learned the fundamentals on why this is not a good idea, and what you can be doing differently in social media. Kelly is the cofounder of several media related businesses, including "The Post + Post", along with Canada's biggest and best marketing event - "The Post Forum". She has been breathing life into the digital footprints and social presence of start-ups to super brands since YouTube was a baby, Facebook was fledgling and MySpace ruled the pool. Sh

Daniel is an Intellectual property and commercialisation expert,  working with inventors and R&D teams, who are struggling to get traction in their projects. Many entrepreneurs and businesses have brilliant ideas, but are not able to actually create significant profits, as they typically don't know exactly what to do. In the IP and Commercialisation industry, many innovators need to overcome what Daniel has identified as the 6 major roadblocks in the commercialisation process. Most IP projects that don't overcome these 6, usually meet with failure, or "lack of significant opportunity", and are put back on the shelf. Using a methodology that has undergone more than 20 years of research and a state-of-the-art assessment instrument, I work with these clients to identify where they excel or breakdown in the innovation process.  Daniel has spent 30 years in the commercialisation of intellectual property and has worked with innovation teams across Asia, America and Australia. He is a published author (his l

Jay Hall is a digital marketing professional who runs Sync Digital Solutions. He works with clients all over the globe, as well as offers digital training program for those wanting to keep marketing in-house.  As the Managing Partner and Chief Strategist at Sync Digital Solutions, Jay is responsible for oversight, training, strategy, and implementation. He's assembled an amazing team who sleep, eat, breathe, and bleed digital. Jay helps businesses focus on efficient websites, long-game SEO, social media, and general multimedia for companies. Having numerous years of experience in digital marketing, Jay is very passionate about connecting people online and off and establishing close connections with them.  In this episode of Breaking Digital - Digital influencer, Jay Hall goes into some extreme detail as to how you can improve your overall advertising platform for your business,  to attract and retain your audience. It's about thinking how to do it easier. It's not easy, but with some of the key content pri

Social media influence is easier said than done. Olga Andrienko is the star of social media for the global SEM marketing company, SEMRush, creating a truly captive and engaged audience the world over. Olga is the Head of Social Media at SEMrush, a Russian based, worldwide Search Engine Marketing (SEM) Company. Olga specializes in conversion and relationship marketing and has increased SEMrush's social engagement by 400% in one year together with her team. Having seven years of experience in conversion marketing, Olga is very passionate about connecting people online and off and establishing close connections with them.  Digital influencer, Olga Andrienko goes into some extreme detail as to how you can improve your social media platform for your business,  to attract and retain your audience. It's about thinking how to do it easier. It's not easy, but with some of the key content principles that Olga outlines, you can get to the bottom of creating a remarkable business online with social media. Digital Le

Daniel Mumby is about connecting innovation with entrepreneurship, with a focus on getting capital for smart businesses and even smarter entrepreneurs. Known to his friends & peers as 'That Startup Guy', Daniel is the co-founder of Startup Foundation - the startup accelerator for professionals. During 20 years in corporate life (building, logistics & software), including building a large successful venture as an 'intrapreneur', he caught the startup 'bug'. He's since designed & created 15 ventures across broadband, ecommerce, hospitality, social networking, logistics, financial services and not-for-profit sectors. Daniel now invests his time & expertise as a "Venture Catalyst" across the startup ecosystem by helping other founders to succeed, as an investor, mentor, adviser, author, presenter, speaker, media producer, blogger and creator of a venture accelerator. Most 'great ideas' could become successful businesses, if you find the right support, at the right time. Daniel believes that the

Social media can be a bit unnerving for most brands - at least those who don't truly understand it. It is more than just posting on Facebook, although many brands still do not realise this. It is about 'Thinking' social media that will make the difference in your brand and business. And, it's about having a clear thinking social media strategy that is even more important. Simon Kemp has developed brand and marketing strategies for many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo. Over 12 million people around the world have read his marketing books and guides, and he appears regularly on television and in the press to discuss brands and marketing strategy. Simon is the founder of Kepios, a marketing strategy consultancy, as well as Regional Managing Partner for We Are Social in Asia, and Head of Asia Pacific for Contagious’s consulting division, Insider. He was recently recognised as one of Asia’s Most Influential Digital Marketers by CMO Asia magazine,

Digital Influencer and Chief Digital Disruptor, Sean Moffitt goes into some extreme detail as to how you can improve your digital strategy and implementation,  and how to prepare for transformation of what you do in the digital realm. He'll show you how to attract and retain your audience. It's not easy, but with some of the key strategic principles that Sen outlines, you can get to the bottom of creating a remarkable business online, every time. Sean takes us on a global journey of your future in digital, and shows how he creates true value by delivering transformation to businesses and to the economy.  What exactly is digital literacy, and further, digital inspiration? How can you take these changing cultures and experience and translate it into working strategies? Sean knows, and shows us what is needed to get past technology failures to move your company forward. Sean Moffitt is globally recognized as a business thought leader, strategy advisor, digital innovator, keynote speaker and author. The common

Technology and digital don't always go together. Yes, they are "made" for each other, but they also need a lot of support to make them really work together. You need strategy and a plan.  Digital Influencer Justin Davies Justin is a digital strategist with a focus on growing companies, Managing Director of strategy, marketing and digital consultancy Emergination, and co-founder of Prezentt.com Working with established businesses as well as IT startups, Justin is passionate about how smart marketing combined with technology can transform business for competitive advantage.   Justin has a unique blend of marketing, business and online experience. He has a successful track record in delivering solid profitable business growth. He has won business in excess of $20 million and managed individual programmes of software development and strategic work in excess of $10 million. Prior to these roles, he was an Account Director in the advertising industry working with major brands such as RACWA, ANZ and BankWest.   He

Having an incredible Linkedin profile is a hard task. We're all great at our own job, but putting together what we do, in a Linkedin profile, is some serious challenge for all of us. There is too much information, but not enough of the right information. This, sadly means that your profile can easily get missed when other people are looking for 'you'. Digital Influencer Naomi Johnson knows how to create amazing profiles on Linkedin. Taken from years of experience, she creates a clear and clever understanding of what all professionals need with their Linkedin profile. Naomi Johnson takes the mundane information that we don't seem to care about, and put it all into perspective for stunning profiles that get you attention on Linkedin.  How can your audience find you on Linkedin? An amazing Linkedin profile. That's how. Digital Influencer Naomi Johnson is serious about creating the best profile on Linkedin, and shows you how to create compelling content to tell your own brand story.  In this episode, Naomi tak

How can your audience find you online? Digital Influencer Daniela Cavalletti is serious about content development online, and shows you how to create compelling content to tell your own brand story. She creates content for attention seekers. She's a content creator like no-other. Everything needs to be authentic. This is why people will listen to you. No, she's not the grammar police - she just wants you to deliver your message to the words and world, as best as possible. Content is massive - if you are not creating it, you will be losing - customers and your audience. This is how you create interest in what you produce online - by not only creating the ideas, but also implementing them through the content that you create and distribute. Digital influencer, Daniela Cavalletti goes into some extreme detail as to how you can improve your content online, to attract and retain your audience. It's not easy, but with some of the key content principles that Daniela outlines, you can get to the bottom of creating

Digital disruption is not always an easy thing, but then again, neither is evolution. It seems as though we've actually built a counter digital culture, which sees some Darwinian principles take hold. Are we seeing digital evolution at work? Some things work better, while others get passed over? John Lynch is the digital agency influencer creating disruption, and looking inside the changing Darwinian digital culture of business online. John Lynch takes us on a digital leadership journey through the lens of an agency, that sees pretty much everything out there - good bad and ugly; what's stopping, what's starting, and what's coming.  Within one of the largest agencies in the world, headquartered in NYC - TBWA - Chiat - Day, John Lynch takes us through the digital adventures and journeys that he is seeing on a daily basis, which is making things better... and seemingly worse at times. Take a listen to what John Lynch has to say about everything digital, and making things happen in the digital leadership spa

Online business, for most people, is not fun anymore. We take it far to seriously, and yes, we even take ourselves way to seriously. 'We've lost the edge', as Goose would always say. Maybe we should all just go back to truck driving school. Matt Giovanisci is tired of the old dogs of online, and is bringing sunshine, rainbows and even unicorns to online. Not in a magical, mystical kind of way, but in a rather, 'let's have some fun while we get some real sh*t done'. And, he's doing it in spades. He's run multiple online business campaigns that have really shaken the marketing communities to their core, and had a laugh at himself, and the satire of others. No, it's not about making fun of others, but rather making fun with them. You'll find some gems of implementation in this podcast episode, in online marketing, as well as how to have a great time doing it. Matt Giovanisci is putting the fun back into online 'fun' marketing. Podcast interviews by Doyle Buehler http://www.twitter.com/doylebuehler https:/

Nico Wlock has his job cut out for him. Combining the aggressive and ultra competitive fashion needs and details of millennials, along with digital marketing, and it can be a combination difficult to manage. Garage clothing - one of the largest retailers in Canada and expanding around the world, has put things in perspective with Nicos' digital insights. While you don't need to have the mega brand power of Garage Clothing - Nico Wlock lays it out for what digital marketing can be like, and how to use it effectively for all retailers targeting  specific niche. Influence marketing is a huge part of how they build a brand from scratch; we talk about all things important surrounding this concept, as well as how to build a real community, and inter connect the online world with the retail stores around the globe.  Take a listen to what Nico Wlock has to say about everything digital, and making things happen in the digital leadership space. Podcast interviews by Doyle Buehler http://www.twitter.com/doylebuehl

Being a digital influencer is no easy task in NYC, especially when you are the small kid on the block when you start changing things around. They started from humble beginnings and put some pieces together that no one else was seeing at the time - bringing strength in numbers, without sacrificing their integrity.   His role is to shake things up and help move the agency into a unique direction that only they can see. It's a new way of doing business, and they are at the forefront of it. Ed Huot is the Chief Creative Officer of The CHR Group, a leading agency network group based in New York City. He is responsible for overseeing the creative output of all CHR business units and the recruitment and retention of both creative individuals as well as prospective agency introductions and acquisitions on the M&A side. Edmond commutes regularly between Canada and the US to service and promote current and prospective client activities. Creativity is the name of the game in the Agency biz - you're only as good as

Knowing what exactly to do with Linkedin can be a problem for most of us. We're not sure of what steps to take and when, and how to really leverage it. And, that is usually just about getting our profile right. Mirna Bacun takes us well beyond that, with some amazing insights into how to actually connect Linkedin to your sales funnel, as well as how to get fundamentally more exposure and content flowing for you and your brand online. Did you know that Linkedin actually publishes an editorial calendar for all to see, so you can actually focus your content? She does, among many other things you'll find out about playing smarter on Linkedin. She's taken the side of finding out what really works, and then presenting it in a manner that can help everyone. She's been brilliant at how she connects sales funnels to her Linkedin profile; making it generate additional leads and actions to follow-up on. Of course, you're going to have to do the work here, but now you can put the pieces together with your profile and wha

Nathan Chan is Founder of the amazingly content rich digital magazine - Foundr. He brings on high-profile guests from around the world, and he's going to tell you how to do this. His story takes us through all types of content, and how to produce what is great for your intended audience. Nathan takes us through the early stages of his business, and how he has set his goals really high, and made them achievable. Running a magazine isn't an easy occupation - it helps him build scale and interest for his ultimate client - putting programs in place for many entrepreneurs. Nathan Chan takes us on a journey of what is really important in the world of developing content, and how you can create it much better for your target audience for your business. Whether you run a podcast, a website, or want to run the next big magazine online, Nathan Chan will give you some great ideas on what you can do to help you develop your content - how to create Epic content.

James Norquay takes SEO and makes it relevant again. Yes, we have all heard the "rumours" about search engine optimisation (see what I did there?) yet James continues to build a thriving business. How? He really understands what you need to do, to be able to properly optimise websites and, more importantly your content. It's not as easy as it used to be, but it can be handled properly with the right tools and knowledge. James Norquay takes us on a journey of how best to utilise the scary-cold-calling-world-be-first-on-google of SEO and make it work for entrepreneurs and small businesses.

Bryan Palmer has been working like an automation robot. Developing marketing campaigns online is one thing; making them work well with automation is Bryan's 'thing'. Bryan Palmer has worked with the tools of programs like Infusionsoft, which helps entrepreneurs and small businesses properly manage the huge task of growing a business effectively, without running yourself into the ground. He's taken the key aspects of what makes good marketing, and turns it into tools as well as implementation tactics that will help the small business put together these types of online marketing campaigns. While automation can be confusing, if you have the right knowledge, then you can get past any of the roadblocks of marketing; Bryan provides the tools and knowledge and insights that businesses need to get more work done, and creating automation that helps ease the pressures of online.

Thomas Power has many philosophies and insights about online business, and influence, and how to make some changes to what you do online, to really reach your audience. If you want to learn more about 'the' originator of Klout 70 (the measurement of the measurement), then get an inside track into what makes us think differently about online, and what is yet to come for business and influence online.

Liz Campbell is the queen of content and delivers ideas, insights and implementation that helps you connect with your community (and empire, for that matter). Liz creates the story behind the story, and understanding what is really important for your business and your audience. She helps entrepreneurs discover what they can create to best perform in the content marketing space.