Breaking Digital - Digital Strategies, Leadership & Marketing For Enterprise & Entrepreneurs

Mark Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at (grow) - one of the top marketing blogs of the world. As Executive Director of Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Mark gets candid about how to cut through the online “information density” by using humanity and heart. This author of five best-selling books (Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter) reveals how marketing goes in phases: something gets hot, then it gets saturated, and then it moves to the next phase. Don’t get left behind!   On this episode of Breaking Digital, Doyle and Mark have a brilliant and honest discussion about what marketing actions need to take place within your business to survive. Forget about being an overnight YouTube success. Be real. Show who you are, mistakes and all. It makes for a better story. Mark refreshingly assures us that using a “humanity” filter in