Brandwidth On Demand

Informações:

Synopsis

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".

Episodes

  • MOMinating Morning Ratings - Two Men and a Mom - Mix 101.5, Raliegh

    08/05/2022 Duration: 16min

    As a morning show, “https://wralfm.com/mix-mornings/ (Two Men and a Mom)” says a LOT…but not EVERYTHING about https://wralfm.com/ (Ralieigh’s MIX 101-5) morning show. We share their bio’s and other links in the Show Notes, but get right to the good stuff, Brandwidth on Demand proudly welcomes Kyle Smelser, Bryan Lord, and Sarah King…MIX 101-5’s Two Men and a Mom! Key Points You Won't Want to Miss:(03:19) The key to ANY great show is team chemistry. Hear how this team generated theirs and what they do to KEEP it growing every day. (01:49) Kyle, Ryan, and Sarah explain what their 3-person morning show has in common with “Braveheart” (06:10) You may be surprised at how this team overcomes “THOSE” moments, both on- and off-air! (8:09) Brian shares the inspiration behind their daily “https://omny.fm/shows/mixmornings/every-teacher-gets-a-500-gas-card (60 Second Summary)” and the team shares other approaches to their online leadership. (11:55) Kyle, Ryan and Sarah share things they’ve learned that they WISH they co

  • How LISA DENT Made Chicago Radio her "Very Own".

    20/04/2022 Duration: 16min

    https://wgnradio.com/chicagos-afternoon-news/chicagos-afternoon-news/ (Lisa Dent) has long been a significant and well-known presence in Chicago radio. She’s best known for her long run as morning host at WUSN 99.5-FM (US99), which garnered her a trophy case full of awards including Major Market Morning Show of the Year and induction into the prestigious Country Radio Hall of Fame. But as you’ll hear, her dream station was always “Chicago’s Very Own” WGN. A native of Rockford, Lisa began her radio career in Fort Atkinson, Wisconsin as a mere child back in 1981. Since then, she’s charmed radio audiences in markets including Minneapolis, San Diego, Seattle, and Houston. In 2002, she returned to her ‘home market’ of Chicago, hosting her dynamic run at then-CBS country music station US99, and IHeartRadio’s Country effort, Big 95.5. Her longevity, exceptional on-air work, and strong community involvement made Lisa Dent a household name in Chicago, putting her in the company of radio greats like Larry Lujack, Stev

  • John Sebastian: Putting the "WOW" Back into Radio!

    19/03/2022 Duration: 21min

    When it comes to radio innovation and turnarounds, there are few in the industry that can match https://www.linkedin.com/pulse/resume-john-sebastian-wow-factor-john-sebastian/ (JOHN SEBASTIAN). His name has become synonymous with turning around radio stations that are in dire competitive situations. He holds records for some of the best ratings turnarounds in history for every format that matters, and John has been acknowledged as an innovator, and at times a contrarian when it comes to radio programming. John redefined Country, virtually created New Age and Jazz, and introduced several incarnations of rock and Top 40. His ratings impact has been felt in markets like Los Angeles, Chicago, Boston, DC, Minneapolis, Seattle, and others. Now he’s back in Phoenix…and this time it’s not just a radio station, but perhaps the entire industry that is searching for a reboot. Younger people are gravitating away from 'radio' as a technology. Most formats don't want listeners over the age of 54. Yet one of the biggest, w

  • Adventures of a Voice-Over Guru - Guest: Lesley Bailey

    27/02/2022 Duration: 17min

    Who in radio DOESN'T want to earn more income? One way for professional announcers is to use your voice. http://www.voiceovergurus.com/about.html (Lesley Bailey) is an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant who comes as a highly recommended Voice-Over coach in the inner circles of the industry. Now as head of http://www.voiceovergurus.com/ (VOICEOVER GURUS), Lesley helps voice actors bring out the magic while casting voice sessions for brands like AT&T, BMW, Dove, McDonald's, Verizon, Dunkin Donuts, and more. In this episode, Leslie provides basics that may not be obvious to radio talent, while offering those little "tricks" of the trade that she has gathered after two decades of working with the best producers, directors, writers, agents, and talent in the business. If you’re looking to enhance your portfolio of income streams or wanting to coach those who do, we’ve got ONE solution! Key Takeaways[02:09] For radio hosts, Voice-Over work is NOT the same as

  • One Show, Countless Awards, and now 550 Stations -- and Growing! Guest: Skip Mahaffey - K-LOVE Radio

    14/02/2022 Duration: 19min

    https://skipshow.com/1/skip/ (SKIP MAHAFFEY) is nationally known as one of America’s top Country Radio Air Personalities. His CMA and Billboard Award-Winning “http://skipshow.com/1/ (Skip Show)” has been a listener magnet for decades, winning in markets from Tulsa to Phoenix, St. Louis to San Diego, Los Angeles, Tampa, and Dallas. Since 2016, Skip has been the morning co-host of https://www.klove.com/ (K-LOVE), America’s largest Christian Music radio network teaming with https://www.klove.com/djs/skip-and-amy (Amy Baumann) for the Skip and Amy Show, now heard on nearly six hundred stations, up from the 250 when Skip last joined us on https://brandwidthpod.captivate.fm/episode/034-skip-mahaffey-all-radio-needs-is-klove (episode 34)! This time, Skip reflects on how they’ve grown (while others have shrunk) – and what’s next! Twitter: @KLOVEradio FACEBOOK: @KLOVEradio Key Takeaways:[01:38] With radio revenues continuing to decline, Skip shares some insights into the differences between performing

  • Radio Done Wright! Remaining Relevant in Today's Mediascape. Guest: Brian Wright.

    02/02/2022 Duration: 27min

    https://www.linkedin.com/in/brian-wright-10951712/ (Brian Wright) is a radio veteran who has successfully served many companies as Program Director, Operations Manager, and VP of programming. He now heads his own firm, the https://www.facebook.com/Wright-Media-Group-101783774760056/ (Wright Media Group), where he has focused on building alliances with scores of stations in the US & Canada. He has found that talent coaching remains of premium importance, but points out that taking certain actions NOW can be the key to radio's ratings and revenue growth as our media landscape evolves. Brian shares examples of how stations that have implemented this focus, are now leaders in their markets, and how you can, too! Key Takeaways You Won't Want to Miss: [01:38] Brian takes us inside of one of the most interactive interactive radio stations in the nation, and shares things they are doing VERY right that your station could do tomorrow! [03:52] Whenever Brian FIRST checks out a new station, certain things things pr

  • Upping Your Radio Game | Guest: Harry Lyles

    17/01/2022 Duration: 21min

    https://www.linkedin.com/in/harrylyles/ (Harry Lyles) is an accomplished multi-format programmer and is widely recognized as the foremost expert in all forms of Hip Hop, R&B, Rhythmic, Rhythmic AC and Gospel. As president of https://www.harrylyles.com/ (Lyles Media), Harry has been the programming partner for some of the most prominent broadcasting and media companies in the business. He’s well known for positioning companies for expansion and rapid development while helping broadcasters understand a better ratings story to help generate more revenue. Harry’s standout programming career is marked by cutting-edge strategies, stellar brand-building skills, and achieving and sustaining market share by building inspired station teams. When programming connects with your local audience,  ratings and revenue will follow. In this episode, Harry shares insights to help radio people UP THEIR GAME for 2022, by focusing on some of the basics sorely overlooked in our era of consolidation, Key Takeaways You W

  • Radio Predictions for '22 you'd never expect - Guest: SEAN ROSS, Ross on Radio

    05/01/2022 Duration: 16min

    Sean Ross is an undisputed industry expert on the music and format landscape—market strategy, the evolution of formats, and the evolution of radio programming in a world of audio choices. He’s programmed at the station level and worked in A&R for the recording industry. A longtime journalist coving the radio industry for Billboard, Radio & Records and others he now publishes the influential https://radioinsight.com/ross-on-radio/ (Ross on Radio) column while serving as the https://www.edisonresearch.com/sean-ross-2/ (Vice President of Music and Programming for Edison Research). In this episode, Sean recaps what radio went thru, with special emphasis on the double-whammy of more listener choice (due to emerging tech), and the realities of Covid. Most importantly, he offers some solid points to ponder as you work your way through 2022. Key Points you won't want to miss: [01:25] Sean recaps some of the biggest radio trends from 2021. [03:42] No matter your format(s), every station has had issues in main

  • Multi-Media Multi-Tasking for Fun and Profit - Guest: Annaliese, 97.3 The Eagle, Norfolk

    19/11/2021 Duration: 16min

    If you're not familiar with the name 'Annaliese', stay tuned! https://www.973eagle.com/annaliese-2/ (Annaliese Lemieux-Kaplan) has just recently joined co-host https://www.973eagle.com/cash/ (Cash) at top-rated country station, https://www.973eagle.com/ (97.3 The Eagle), in the Norfolk/Virginia Beach/Newport News market (#45). Previously, she served as morning co-host and Music Director at WQMZ Z95 in Charlottesville VA, and Afternoons at WXZO/The New Hot 96.7 in Burlington VT. In addition to radio, Annaliese has run her highly influential lifestyle blog http://www.southernbelleintraining.com/ (Southern Belle in Training) since 2012.  [01:36] Most of us have a slightly different introduction to radio. However, Annaliese shares one of the most unusual introductions to her first radio career that we've gotten in 5 seasons! [02:38] Annaliese has some great tips on handling multiple roles in some VERY different markets, and shares the FIRST THINGS she wants to know about the market, the audience, and t

  • How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN

    08/11/2021 Duration: 16min

    Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where https://wildcountry99.com/kelly-wood-morning-show/ (KELLY & WOOD) come in...to WIN! Based at https://leightonbroadcasting.com/ (Leighton Broadcasting's) https://wildcountry99.com/ (WILD COUNTRY 99). Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster. In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown. Key points you won't want to miss: [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means ever

  • Gene & Julie | Life, Love and Livelihood...(AFTER Radio!)

    25/10/2021 Duration: 22min

    THEY’RE MARRIED, WORK TOGETHER AND HAVEN’T KILLED EACH OTHER! When http://geneandjulie.com/ (Gene and Julie Gates) got married in the middle of Grand Central Terminal, the New York Times covered the story. When Oprah Winfrey heard about them, she booked them on TV. Gene & Julie hosted an award-winning American radio show in markets like Raleigh, Atlanta, San Francisco, LA, and for 8 years, took over for the legendary RON CHAPMAN at KVIL, Dallas. The NAB awarded them radio’s “Oscar”, the Marconi Radio Award. Like so many quality, veteran shows, the budget monster struck, and they were out of a show. Faced with family and life considerations as well as making a living, they took the brave and dramatic step to create a highly successful LIFE AFTER RADIO. Key points you won't want to miss: [02:04] Gene and Julie explain their decision to step away from radio -- at least for a while. [04:21] You may be surprised at how many radio skills are really transferrable 'in the real world'. Gene and Julie explain how

  • Fred Jacobs Reveals Local Radio's New SUPERPOWER

    18/10/2021 Duration: 25min

    If you’re serious about radio, audio and media as part of your career, chances are you’re familiar with Radio Halll of Famerhttps://www.radiohalloffame.com/fred-jacobs ( FRED JACOBS). After a spectacular career in programming, he founded https://jacobsmedia.com/ (Jacobs Media) in the '80s. With the arrival of digital media in the ’90s, Jacobs pivoted toward new media, starting with nationwide https://jacobsmedia.com/techsurvey-2021-results/ (Techsurveys) that helped identify changing audience tastes. In this episode, Fred reveals ONE saving grace for traditional media. The game plan is simple. The solution is 100% logical. The question...will anybody DO IT?

  • YOUR Pathways to Success - Guest: Loyd Ford

    07/10/2021 Duration: 21min

    https://radioink.com/author/lford/ (Loyd Ford) has programmed successful radio brands in small, medium, large, and major markets across the U.S. and worked for a wide variety of broadcasters for several decades. His firm, ​https://rainmakerpathway.com/ (Rainmaker Pathway Consulting Works) offers strategic branding and programming solutions, in a hybrid approach that encourages ratings and revenue success with innovative strategies, ideas, and execution. You may have seen his writings inhttps://radioink.com/category/blogs/loyd-ford/ ( Radio Ink )and other publications, including his blog. He is also frequently found on Clubhouse, where among other things, he hosts the weekly "Encouragers" series with former Brandwidth guest https://bit.ly/BWOD148 (Skip Dillard) from HOT97FM and WBLS in New York.

  • Guest: Rick Rumble, WNOR, Norfolk | For 25 Years: How his show THRIVES While Others DIVE

    30/08/2021 Duration: 19min

    He considers himself an all-pro smack-talker, but after 25 years as morning host at FM99, WNOR, Norfolk, https://en.wikipedia.org/wiki/Rumble_in_the_Morning (RICK RUMBLE) is so much more! He does voiceovers for radio, tv, the internet -- maybe even the DVD that comes with your lawn tractor...you name it. Rick’s credits include ESPN, McDonald's, Ford...and he still finds time to write comedy for a service that supplies 600+radio stations, both domestic and international. Plus, he hosts the annual "Battle of the Bits" at the annual Morning Show Boot Camp!  He’s that rare combination of immense talent, unmatched work ethic, and exceptional character that makes him one of the best in the business.  

  • Best Job, NEXT Job - Guest: Rob Barnett

    02/08/2021 Duration: 19min

    Veteran broadcaster turned media headhunterhttps://robbarnettmedia.com/the-team/ ( ROB BARNETT) discloses how the post-pandemic  job-hunting marketplace has changed, and offers valuable tips to job-seekers looking to advance their careers. Learn more http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (HERE). One Minute Martinizing explores http://rhzrbbwk.podcastwebsites.com/next-job-best-job-guest-rob-barnett/ (Finding the RIGHT Job).

  • Back to Radio's FUTURE - Guests: BJ Shea & Steve Migs, KISW/Seattle

    19/07/2021 Duration: 23min

    As we discovered in our VERY FIRST EPISODE, there’s a reason that BJ Shea has become one of America's iconic morning hosts. At KISW, Seattle with partner Steve MIGS, they did the impossible: replacing Howard Stern and INCREASING THE RATINGS.  Since then, the station has enjoyed dominance at or near the top of the ratings, and easily outperforming in its target demo book after book. We thought it would be interesting to bring BJ back, along with partner Steve Migs, to explore what has changed in the four years since his first appearance, and how their show has evolved since then ─ especially after COVID-19 hit…and Seattle was confronted with some of the greatest social unrest ever. Complete show notes: https://bit.ly/BWODQ3 (https://bit.ly/BWODQ3)

  • Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO

    28/06/2021 Duration: 20min

    https://www.bridgeratings.com/dave-van-dyke-bio-president-bridge-ratings (Dave Van Dyke) was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks. As you'll hear, this guy knows his stuff, and is now is company https://www.bridgeratings.com/ (Bridge Ratings) is focused on every facet of radio and Internet audience engagement.  Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts https://www.bridgeratings.com/article-directory-1 (various studies which are available to the public) which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio. Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and

  • Rediscovering Radio's Forgetten Secret Weapon - Guest: Skip Dillard, WBLS & HOT 97, New York

    07/06/2021 Duration: 21min

    Skip Dillard is one of America’s top radio execs. He’s worked in Detroit, DC, and San Francisco and recently wrapped up his 12th year as Operations Manager for Emmis/New York, where the legendary WBLS 107.5 is currently ranked Top 3. In addition to radio, Skip served as Top 40 and Urban managing editor for Billboard’s Airplay Monitor and has received impressive honors including frequent appearances on Radio Ink’s "Top PD's in America". He also received the Proclamation of service to New York State and New York City Hall and chairs the "Broadcast Subcommittee" of the FCC’s Advisory Committee for Diversity and Digital Empowerment. This past January 2021, Skip began his next challenge, transferring out of programming to take on a new role as the newly appointed VP of National and Community Partnerships for Hot 97 and WBLS. KEY TAKEAWAYS: Skip shares the key traits that determine the superstars of tomorrow. He also reveals some of the investments superstar talent and programmers should be making in themselves and

  • Balancing Budgets, Broadcasting and Babies – Guest: Leigh McNabb, OM Des Moines Radio Group

    20/05/2021 Duration: 21min

    It’s something to which many women of young children can relate: balancing work and home life. In fact, today’s guest says she does nothing but work and mom…work and mom. Hard to argue, since Leigh McNabb had her first baby about the time she became OPERATIONS MANAGER for the 10-Brand Des Moines Radio Group. THEN, she had TWINS… within the same calendar year!  Leigh has over two decades of commercial radio experience where she hosted a #1 rated morning show and programming a #1 rated radio station with stints in markets like Champaign Rockford and Kansas City before moving home to Des Moines, where she’s again making her mark. HIGHLIGHTS YOU WON'T WANT TO MISS: (2:09)  As a veteran broadcaster, OM, PD and host, Leigh offers some advice for people starting out in the industry today to help them succeed in tomorrow’s media world. (3:57) Leigh describes being a first-time multi-mom as she was arriving in a new market. We learn what Leigh looks at first when entering a new market, and shares

  • In POD we MUST. Guest: Steve Goldstein, Founder & CEO, Amplifi Media

    03/05/2021 Duration: 14min

    https://www.amplifimedia.com/about/#who (Steve Goldstein) is a recognized leader in audio programming, marketing, and management. As the Founder/CEO of Amplifi Media; an audio innovation firm that offers services such as counseling, production, and marketing of podcasts, Steve serves as an advisor to many companies such as https://abcnews.go.com/ (ABC News), https://www.nbc.com/ (NBC Television), https://skyviewnetworks.com/ (Skyview Networks), and https://www.ramseymedia.com/ (Dave Ramsey Media.) Steve is a recognized leader in audio programming, marketing, and management, who regularly speaks at major conferences including RAIN Summits, Podcast Movement. The Worldwide Radio Summit, and the recent Talk Show Boot Camp (where we ‘borrowed’ the title of this episode). Steve gives regular advice on how to improve monetizing audio content on https://www.amplifimedia.com/blogstein-insights (Blogstein), Amplifi Media's Blog. Highlights you won’t want to miss: (2:10) Steve delves into the reasons (or excuses) why MO

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