Brandwidth On Demand

How to Break Through in a SHADOW MARKET | Guests: Kelly & Wood, WILD Country 99, St. Cloud, MN

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Synopsis

Radio can be challenging enough in any town, but hosting a top morning show when your market is in the shadow of a Top 15 market adds a whole new level of competition. That's where https://wildcountry99.com/kelly-wood-morning-show/ (KELLY & WOOD) come in...to WIN! Based at https://leightonbroadcasting.com/ (Leighton Broadcasting's) https://wildcountry99.com/ (WILD COUNTRY 99). Kelly Jordan has been in mornings for a while, but Matt Wood is a recent addition, from his 'other job' as Sports Director for the cluster. In this episode, they offer some great tips on putting a winning morning show together, while wearing multiple hats in today's consolidated radio...and all the while keeping their eye on the prize of WINNING in their market, despite the bigger market signals that can penetrate their hometown. Key points you won't want to miss: [02:53] St. Cloud can be a unique market – serving its own area, yet living in the shadow of the Twin Cities of Minneapolis and St. Paul. And consolidated radio means ever