Brandwidth On Demand

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Synopsis

The mediascape keeps changing. Are YOU keeping up? The "Brandwidth Era" means mastery of more valid distribution platforms for branded audio content. In each 15-minute episode the best in the business share insider tips, tools and trade craft secrets to success now and in the future. Co-hosted by Media Strategist and 2nd-generation broadcaster David Martin and recovering radio programmer, manager Kipper McGee, who also authored the book "Brandwidth: How Big Broadcasting is Missing the Mediamorphosis".

Episodes

  • Keep Your Audience Hooked - 5 Tips from WRIF’s Dave and Chuck the Freak

    24/04/2023 Duration: 17min

    Dave Hunter and Chuck "The Freak" Urquhart are an award-winning duo who have hosted mornings at Detroit’s legendary WRIF since 2013. They're always finding new ways to fire up their fan base with their take on the craziest stories from around the world. They have co-hosts who add their own perspectives, including Lisa Way and Andy Green, along with a team of producers. Plus, their online chops keep them top of mind with a strong social media presence and playful, provocative podcasts. Dave and Chuck the Freak are an award-winning duo, famous for their incredible on-air chemistry and clever wit. Their morning radio show has been a favorite among Detroit listeners for years, and they've amassed a devoted fan base by never taking themselves too seriously.In this episode, they share 5 Tips that can help separate your show from the competition.One-Minute Martinizing (tap here)Please help us thank these supporters who help keep BRANDWIDTH ON DEMAND free!Musicmaster Radio Swag Shop Morning Show Boot CampReturn to

  • What Makes Your Career Stand Out? We ask Phil Becker, EVP/Content, Alpha Media

    12/04/2023 Duration: 20min

    Phil Becker is an experienced radio executive and Executive VP of Content at Alpha Media, a top privately-owned US radio broadcast company. He has managed over 200 radio stations in diverse markets and formats, leading a team of format captains and regional vice presidents. Phil prioritizes talent development, seeking individuals with innate storytelling and communication abilities. He believes that successful programming is about finding people who are interesting and memorable to listeners. Phil is a respected industry figure, with several awards for his contributions to radio programming and management. He is a frequent speaker at industry events, sharing his insights and experience.Key Time-stamped Takeaways:(01:49) Phil shares his approach to keeping over 200 stations on track.(02:55) With today’s media world changing, so are the needs for on-air talent. Phil notes the traits, attributes, and skills which can separate future local market superstars from those who might not make it.(05:20) Phil tackles th

  • Bonus Rob Barnett Next Job Best Job

    02/04/2023 Duration: 19min

    Rob Barnett is a headhunter, management executive, author, podcaster, and entrepreneur. As founder of Rob Barnett Media, he has discovered, hired, and led hundreds of talented creators and executives in senior management roles at MTV, VH1, and Audible/Amazon. After a distinguished programming career, Rob was named President of Programming at CBS Radio before starting his firm.A digital pioneer, he founded My Damn Channel, one of the first original online studios and networks. Representing diverse careers, companies, and opportunities, Rob's multi-platform content and no-nonsense approach inspire people to define and sell their best professional brand.For radio people at any career stage, Rob's new book Next Job, BEST Job will save you months of wasted time surfing random job postings and uploading resumes into oblivion. His new process gives you the end-to-end tools to find the work you want. In this episode Rob shares highlights with us!One Minute M

  • Kramer & Jess reveal the secret ingredient that will make or break your radio show.

    19/03/2023 Duration: 21min

    Kramer and Jess are the dynamic morning team on Mix 106.5 in Baltimore, known fortheir infectious energy and witty banter. Other broadcasters can learn from their relatable humor, ability to connect with listeners, and skillful interviewing of a wide range of guests from celebrities to local heroes. Their chemistry and genuine friendship shine through on the airwaves, making them a beloved voice in the Baltimore community.Key Takeaways:(0:15) Kramer and Jess share how they became a morning team, and offer tips on some of the key things on-air people should know about each other before teaming with a partner.(03:11) Everybody in radio usually moves around during their careers. Kramer and Jess tell what it was like when they first relocated from San Diego to Baltimore, and offer some great insights for any show or host moving to a new town.(06:07) As support staffs decrease, the duties of show hosts increases. Kramer and Jess outline who does what ON and OFF the air. They also share the benefits of doing their

  • Level Up Your Station's Digital Game Plan: See How with Seth ReslerLevel Up Your Station's Online Game Plan: Seth Resler Shares Tips You Gotta Know

    06/03/2023 Duration: 21min

    Seth Resler is the Digital Dot Connector at Jacobs Media Strategies. He really gets it when it comes to radio and digital media, and the perfect guy to help any radio brand step up their online game. He's a frequent speaker at conferences like the Worldwide Radio Summit, Podcast Movement, and state broadcast association meetings.Also, he's got a knack for writing and has contributed to publications such as AllAccess.com, Radio World, and his many great blog posts.Listen carefully to hear his 5 online tips, and some other great insights. (There's no prize if you identify them all, but IF YOU EXECUTE THEM, you're likely to see growth in your audience and revenues!)Key Takeaways you won't want to miss!(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station

  • 178- Staying Power: The Andie Summers Blueprint to Major Market Morning Success

    15/02/2023 Duration: 18min

    Andie Summers, the legendary morning host at 92.5 XTU in Philadelphia, has been on the air for more than 20 years. The love of her listeners and the admiration of the entire country music community have earned her numerous awards, including Best Major Market Personality from the ACM and CMA. But Andie's achievements don't end there. She's a woman with a heart of gold and a dedication to service. Her volunteer work for organizations like the Leukemia and Lymphoma Society, the American Red Cross, and Wings for Success is truly inspiring.In this episode, Andie shares the secret to how she balances being a wife, mom, and morning show host while still giving so generously of her time and resources. Her hardworking parents instilled in her the importance of keeping her head down and doing the work, making herself indispensable. The biggest lesson Andie has learned is to stay true to herself, no matter what market changes, program director changes, or morning show partner changes come her way.Andie is a leader in th

  • What will Radio Sound Like in 2023? Guest: Sean Ross | Ross on Radio Insight

    06/02/2023 Duration: 22min

    When it comes to music and radio, the one person our industry looks to is Sean Ross.His Ross on Radio Insight is considered one of the leading info sources for today’s changing mediascape. Serving as Vice President/ Music and Programming, Sean is also a veteran of radio trade journalism at Billboard, Radio & Records, M Street Journal, and others. He is often seen at most radio conferences where he’s either a speaker, a panelist, or reporting on the highlights.In this episode, Sean explores some trends that he sees shaping the radioscape in 2023. He also offers some interesting observations about things that worked so well that radio STOPPED DOING THEM!Time-stamped highlights you won't want to miss: (1:52) Sean recaps the year 2022 in music, pointing out the most notable moves and a few format surprises.(4:44) The Groundhog saw his shadow which means we’re officially out of the holiday season. As smart programmers debrief and start to plan ahead, Sean notes some very significant holiday trends –

  • 2023 the Year of Audio? - Steve Goldstein

    06/01/2023 Duration: 22min

    Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.Time-stamped highlights:[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed. [5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue![8:35] You’ve pointed out that in podcast

  • Media Vision Like You've Never Heard - Guest-Lee Abrams

    20/12/2022 Duration: 29min

    Lee Abrams quite simply is a media genius.He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio. In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more. Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.Time-Stamped Takeaways You Won't Want to Miss!(0

  • Bill & Morgan, Q104 Cleveland - Betting on Balance

    01/12/2022 Duration: 20min

    This time, we talk to the morning hosts who are about "Real Life, Real Cleveland", as Bill & Morgan of the Q104 Morning Show join us.Bill Ryan is a Northeast Ohio native and Kent State grad who is now on his second stint with Q104. He was originally part of the team from the mid-’90s to the turn of the century. In between, among other things, he produced the national JohnJay and Rich show, which we featured in season one. Morgan Wright is also an Ohio native, growing up in Perry and graduating from Marshall University. She considers herself a pop culture expert and is active on social media…where her TikTok videos have scored almost 8 million likes!Interestingly, this is a case where Bill and Morgan did not know each other before forming this show. Wait 'til you hear how they made it work...and work well!Time-stamped SHOW NOTES(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.(07:

  • #173 - Radio's NEW Responsive Challenge - Lon Helton, Country Mastermind

    07/11/2022 Duration: 20min

    In times of uncertainty and change, who better to ask that a bona fide Radio Hall of Famer?Lon Helton our guest is perhaps best known to listeners nationwide as the longtime host of one of Radio’s most popular radio shows Country Countdown USA with LON HELTON. This true Nashville Insider is well-known by all the Stars who keep him on speed dial! In his spare time, Lon is also the Publisher of Country Aircheck, and is also Editor of the Mediabase Country Chart.Lon’s trophy case is packed to the rafters with awards from every radio organization that matters, and just recently, he was inducted into the National Radio Hall of Fame! Key Takeaways you won't want to miss:(03:25) Lon shares the one thing the industry as a whole is doing pretty well in our evolving mediascape, and shares what could (or SHOULD) be done better.(05:12) From his position, Lon sees a lot of people making career advancements, on-air, in programming – or both! With budgets and openings shrinking, not growing, he notes some commonalities betw

  • #172 Holly O'Connor, Mix 96.1, Charlotte - Share the Scar, Not the Wound (and other great tips!)

    27/10/2022 Duration: 21min

    Whether you’re considering moving your show to a new station, joining a media team, or trying to coach one as a Brand Manager/PD, this episode is for you! Earlier this year, radio morning star Holly O’Conner experienced It’s the end of one era…and the start of a new one. After stops in Ohio, Panama City, and a couple of stints in Tampa, she and co-host Miguel Fuller left mornings after seven years at Cox Radio’s Hot 101.5, and segued to https://www.facebook.com/iheartradio/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (iHeartRadio)'s https://www.facebook.com/hits961/?__cft__%5b0%5d=AZUTbARE4PQ-p8ucCvV9dXY4h7daE-NuSl1STKg2GTIYspDSScMryE9ziSPT8zUh68em16NDjnYbKRVdWUoqdRzyl46bBmKwGYzdGCxjx3Fi7iujCKOKTHq6m5_cYCsASc71U_T2gtl47vlaDwAQlq0ajQGD_QxcwPUNepcQCDdjq2ddtLXVGPF-H2TQ5Gf9vcg&__tn__=kK-R (HITS96.1) in Charlotte. Holly consi

  • Radio's Secret Sauce--Storytelling | Guest Toronto's Leading Talk Host Jerry Agar

    06/10/2022 Duration: 12min

    Nothing brings radio to life like 'theater of the mind'. Yet the Art of Storytelling is often overlooked by radio and podcast hosts. In this episode, Canada's leading talk host https://www.iheartradio.ca/newstalk-1010/shows/jerry-agar-1.1813043 (JERRY AGAR) (based at https://www.iheartradio.ca/newstalk-1010 (CFRB NewsTalk 1010) in Toronto) shares some of the lessons learned after doing both music radio morning shows and years of talk radio including stints at Chicago powerhouses WLS and WGN, along with WABC/New York and others. Key Takeaways You Won't Want to Miss: (02:06) Jerry shares experiences from his days doing mornings on music stations to his transition to Talk -- and lessons learned along the way. (03:09) One of the things that has made Jerry an international standout personality is his ability to make the listener FEEL what he's talking about -- especially working in a more tightly formatted music position. (04:19) There are some or tips to help radio hosts get to the meat of the story and make the

  • Producing Success in Vegas! Guest: Stephanie Sidlea

    01/09/2022 Duration: 16min

    EVERY radio brand could benefit from having its own https://www.linkedin.com/in/stephanie-sidela-308866bb/ (STEPHANIE SIDELA)! As Executive Producer for the Award-Winning https://www.audacy.com/mix941fm/hosts/mercedes-in-the-morning (MERCEDES IN THE MORNING SHOW) on https://www.audacy.com/mix941fm (Mix 94.1 in Las Vegas), Steph is not just any large market superstar. Before moving to Vegas, she was at 96.5 WTIC in Hartford, handling the Craig and Company show with Gary Craig and Christine Lee. This was followed by a great stint with iHeart/San Diego. Being in Vegas, she’s exceptionally skilled at finding and booking celebrity guests and keeping the show organized. She's also is a master at social media, Event Management, and in her ‘spare’ time, she’s a burgeoning choreographer! As you'll hear, Stephanie brings her outstanding attitude, work ethic, energy, and attention to detail to radio—and provides pointers which ANY show in ANY sized market can learn from! Key Takeaways You Won't Want to Miss: (01:30)

  • Dwyer and Michaels: Rewriting Morning Radio Rules - and winning!

    15/08/2022 Duration: 12min

    When it comes to morning radio, few do it as well as https://97x.com/2dorks/ (Dwyer and Michaels), based at https://97x.com/ (97X, WXLP) in the Quad Cities. Now their show is heard on an ever-increasing "https://97x.com/all-of-the-dwyer-michaels-listening-family-stations/ (Family of Stations)", as well as their popular https://podcasts.apple.com/us/podcast/dwyer-michaels/id1442144439 (Podcast), https://97x.com/show/the-dwyer-and-michaels-show/ (Web page) (which gets over 15,000 unique visitors each month) and Social Media accounts. Twitter - https://twitter.com/2dorks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (@2Dorks) Facebook - https://www.facebook.com/twodorks (@2Dorks) Instagram - https://www.instagram.com/2.dorks/?hl=en (@2Dorks) YouTube - Dwyer and-Michaels Key Takeaways YOU WON'T WANT TO MISS: (01:24) The team shares exactly WHEN they knew that this team concept was going to work? (02:22) As hosts of a multi-market morning show, Dwyer and Michaels reveal how they deal with having some man

  • Radio's UNTOLD STORY: Sex, Drugs and Rock'n'Roll - Dwight Douglas was there...and tells all!

    20/07/2022 Duration: 16min

    This time, we get the UNTOLD STORY of “Sex Drugs & Rock 'n Roll” from the vantage of one who witnessed the era from the 70s to the early 90’s. When it comes to radio, https://dwightdouglas.com/category/bio-info/ (Dwight Douglas) is a name you should know! After working on the PBS TV show Mister Rogers Neighborhood, he joined the American Broadcasting Companies (ABC) as they were developing their FM properties. Dwight then moved to Atlanta to join the largest radio consulting firm in the world, https://tinyurl.com/2cxzbxz3 (Burkhart-Abrams & Associates), where he later became president and worked with media companies around the world. During that 25-year period, he was instrumental in recruiting and coaching high-profile radio morning shows, including Howard Stern. After that, he moved to New York becoming vice president of marketing for a worldwide software company, while also producing a comedy website. Throughout his career, he has written numerous screenplays, magazine articles and is the author

  • BS or Finess? Atlanta's Bert Weiss tells us YES!

    28/06/2022 Duration: 16min

    Bert Weiss was born in Dallas, Texas. Starting small, the host spent a decade as a sidekick on different radio shows like “Kidd Kraddock.” After spending a decade as a sidekick, Bert moved to Atlanta and met Brian Phillips, who helped him start a new radio station on a new signal, Q100, and "The BERT SHOW" was born!  Ironically, morning radio found Bert Weiss, not vice versa. Initially, Bert wanted to be a sportscaster. During college at San Diego State, the New York native who had moved to California as a child began working at a country radio station as a research assistant. “There was no sports department, but just having station letterhead could get me access to a sporting event,” Bert left college to pursue his radio career, which took him to Dallas and Washington D.C. before coming to Atlanta to helm The Bert Show for Q100 in 2001. The lifestyle and entertainment show airs each weekday from 5:30 to 10 a.m. and features a cast of four sharing their real-life moments and struggles, in addit

  • Creating a Winning Mindset | Guest: Chuck Knight - PD, WINK, Fort Myers

    05/06/2022 Duration: 24min

    When it comes to winning radio stations, few compare to https://www.chuckknightmedia.com/ (Chuck Knight). Those who know him consider him the Master of All Formats. Chuck's a 9-time Marconi Award winner, was named one of Radio Inks Best programmers 7 times, and has an impressive roster of other awards. He’s perhaps best known for his 11-year stretch at Philly AC “B101” WBEB, teaming with the legendary https://en.wikipedia.org/wiki/Jerry_Lee (Jerry Lee). Earlier, He programmed CHR at Saga’s Q102, Des Moines, then was promoted to their Columbus cluster where he programmed AC at Sunny 95 and oversaw their  Classic Hits & Smooth Jazz brands. After a run as iHeartRadio's Regional Senior VP of Programming for the Austin/San Antonio region, he is now programming another noted station,https://winkfm.com/ ( WINK in Florida’s teeming Fort Myers/Naples market). Key points you won't want to miss:(01:58) Chuck shares his recipe take TODAY to create a top-rated, award-winning radio brand? (04:20) Aft

  • Radio's Relentless Reinvention - Guest: Jon Zellner, IHeartMedia President | Programming Operations

    17/05/2022 Duration: 14min

    https://www.iheartmedia.com/press/iheartmedia-promotes-jon-zellner-president-programming-operations-its-national-programming (Jon Zellner) serves as the President of Programming Operations for IHeartMedia’s National Programming Group. In this role, Jon oversees the division’s operations, covering 850 local radio station brands in 150 markets. Jon’s been recognized by Billboard, Radio Ink, FMQB and other industry publications as Operations Manager and Program Director of the Year…and has served on the Board of Governors for the Children’s Miracle Network and the faculty for the Conclave, the HD Radio Leadership Team and the National Talent Radio System, among others. In this wide-ranging interview, Jon shares behind-the-scenes insights on where he sees the industry going, and the best way for individuals to get there! Key Points you won't want to miss: (01:45) Jon answers a question most of us face: the secret to managing everything on his plate…(and, being a true radio person, does he ever “he ever turn it o

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