Brand Newsroom
BNR 61: Essena O’Neill & Authenticity
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:16:49
- More information
Informações:
Synopsis
Who represents your brand online? Following the Essena O'Neil controversy, the Brand Newsroom team discuss the value of authenticity in social media, and what can make or break a social media brand ambassador. According to the team, there are aspects of Essena's story that could indicate she was headed towards implosion. Would your brand be able to see the signs?