Brand Newsroom
BNR 59: Why Online Advertising Sucks
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:19:31
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Synopsis
Are views, likes and impressions really good tools for marketing measurement? This week James Dillon joins James, Sarah and Nic to discuss why brands need to redistribute their focus when it comes to online advertising. Are your marketing efforts influencing audience behavior?