Reputation Revenue

Car People it’s a new month and it’s time to Clarify WHAT you want so you can commit to taking action. There are two ways to approach taking action... Move away “from” something [and] move “toward” something A "move away from" is where you are attempting to get away from something you do not want. A "move toward" is where you’re wanting to head toward something you want to achieve. The issue you will eventually encounter when you’re trying to move away from something, is that at some point you get far enough away from that which you don’t want, then you think that it will never happen again - and the motivation stops. This creates inconsistent results in your life and career...  Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

An important distinction must be made before you begin extracting your personal brand, and hat is understanding the difference between conformity and consistency. Conformity is about doing things the exact same way. it’s the process that requires conforming. Consistency is all about the outcome being the same, but the way it gets done might be different. Consistency is a critical step in branding. Your company doesn’t want a bunch of conformist. Innovation is a necessity to survive in business today. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

When developing your personal brand, there is an important piece of the process to consider [and] that is understanding the difference between a commodity and a brand. Commodities compete on price. Think in general of a mid-size car; one Honda Accord is interchangeable with another. Same for vehicle maintenance intervals – one oil change service interchangeable with another. But when you think about a brand, it is unique. There is something about it that’s special; so much that you will pay more just to have it. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com 

If your goal is to position your best professional self in a manner that will differentiate who you are from anyone else who does what you do. The only way to do that is through developing your own personal brand. Many people think branding is about creating an image for the outside world – it’s about having their own website or blog. Many automotive professionals believe it’s about the number of followers they have on their social media sites [and] nothing could be further from the truth. In fact, true brands – successful strong brands are based in authenticity. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

Where do I start? What do I say? Who should I connect with? These are among the most common questions I get asked from professionals looking to develop their personal brand. First it's important to understand that the process of personal branding has nothing to do with self-promotion. Too many automotive professionals position themselves to conquest customers, yet completely disregard their ideal target audience. A couple things occur when this type of strategy is used. The effort to establish your brand where people don’t know you becomes too overwhelming, or lacks conversion - so you give up. You don’t know where to start, so you don’t. You just keep doing the same thing you’ve always done - you wait for the customer to come to you. Don't over thinking your strategy. In order to build a strong personal brand; one that supports your best self, start thinking about the things you have in common with your favorite clients. In this coaching exercise you will define your three P's to strengthen your personal b

We’ve all been there. That moment on the freeway where you look ahead and see nothing but brake lights. As our conscious mind begins to rationalize what on earth could be happening, we then begin to notice the “road construction” flags. Next we see the monstrous electronic sign, throwing out arrows telling us to merge right! The once fast and flowing four lane freeway, has now become a one lane cautionary path with a three mile an hour speed limit. This is called a bottleneck; a phenomenon where the performance or capacity of an entire system is limited by a single or restricted number of resources. This same phenomenon occur within you and me. Our language patterns create a bottleneck with our internal operating system. In this coaching exercise you will practice postitive language patterns. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

A few years ago, while standing in the coffee line at my neighborhood Starbucks, I came to recognize my part in Howard Schultz’s big vision. He’d dreamed of creating the third place - for those of you who aren’t familiar with his story - he believed that people needed a place between work and home; and that place would be Starbucks. For whatever reason that morning felt different... In this coaching exercise you will define your personal meaning to four common words used in the automotive industry. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

The goose that laid the golden egg is a fable many of us are familiar with. A poor man gets a goose that lays him a golden egg each day. He sells the eggs and makes a lot of money. He becomes rich. But he’s not content with the riches; he wants more and he wants it fast. So he kills the goose, foolishly thinking that there would be many more golden eggs inside. But to his surprise, the Goose differed in no respect from any other Goose. The foolish man, thus hoping to become rich all at once, deprived himself of the gain to which he was assured each day. Although the moral of this story is simple - “don’t be greedy” - the cause of his greed is never discussed. Why didn’t the poor man experience contentment? In this coaching exercise you will extract your personal values (aka; your operating principles).   Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

About once a week, someone will reach out and ask if I could help them setup a new social networking site. They go on to say their primary goal is to get a bunch of fans, followers and connections so they can build their personal brand. It's at that point I kindly, but directly advise them that creating a strong personal brand does not begin with social networking. Don't get me wrong, social networking should be at the top of your professional priority list. But in order to be effective at it, you must first start with: Who will see you? What will you offer? How often will you show up? This strategy requires personal introspection, followed by intentional actions. In this coaching exercise you will take a close look at how you think you're showing up vs. how other people percieve you.   Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

You are the only expert in your life. No one knows you better than YOU. From the time you were born, you began to record your life experiences into your personal navigation system. YOU decided what you liked, and what you didn’t like. With a little help from your family and friends, you learned how to determine what was good or bad, positive or negative, and right or wrong. All of this information translates into your story.  In this coaching exercise you'll need to grab a mirror. It's time to have a face-to-face conversation with your inner expert, and get the facts straight about the story you've been telling yourself.   Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

It has been stated that the freshness of a dead fish can be judged from the condition of its head. Thus, when the responsible part (as the mindset of your reputation) is rotten, the rest will soon follow. Personal branding is NOT about persuading people to trust in your professional reputation by making something appear real, that is otherwise deceptive. Believing that people will value YOU more because your Facebook page has several thousand likes is simply ignorant thinking. Especially if your “LIKES” are fake. In this coaching exercise you will be asked to visit your online profiles and give each of them the dead fish sniff test.  Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

Your dealership is online. Your inventory is online. Your customer is online. The big question is, where are YOU? Most dealership employees that are customer facing will answer that question by saying  “I am on point" or “I am working the phones” or “I am answering leads.” If this is your truth, it’s time to reevaluate your business development plan. Car shoppers are searching online for your product, but they are also in a desperate search for someone who will help facilitate their purchase. They’re looking for evidence from a professional that proves they care about providing a positive buying experience for their customers. In this coaching exercise you will be asked four powerful questions that are designed to help you calibrate your professional navigation system, and put you where your customer are. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

As the USA Winter Olympic Team prepares for what is assumed to be the biggest day(s) of their lives, I can’t help but think about the level of focus, commitment and dedication these athletes must have in order to have made it even this far. What gives them their burning desire to win? How are they able to believe in themselves as a winner, and do so with such a deep conviction? What do they possess in order to visualize the Gold Medal hanging around their neck, and accept the win before the experience ever happens? In this coaching exercise you will outline your BIG Idea in a four step process. These steps are essential in order for you to score a perfect 10 in your daily performance.  Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

Since the first day of January I’ve been using the word “one” over, and over again. I began this coaching series asking you to choose one word to focus on this year; one word that will hold you accountable to a specific action. Then I asked you to make one promise; a promise you’re willing to keep that honors your best self. At last, I asked you to select one attribute; an attribute that you would like other people to use when they describe you. Now I would like you to focus on one brand; the brand called YOU! In this coaching exercise you'll want to grab a mirror, and prepare to ask your inner expert to help you identify what makes you valuable, powerful and what's most important to you. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

Hopeful over the past few weeks you’ve taken some time and discovered what is true, genuine and real about YOU. This powerful personal data will help you navigate in a fast paced world, where companies focus on big data, conversion rates and strategies to ward off threats by increasing competition. What most companies crave right now is innovation. Innovation comes from creativity. Creativity comes from individuals contributing their unique gifts, as well as their unique value and strengths. Companies need YOU to be yourself. In this coaching exercise you'll identify your unique professional contributions, and look for evidence of your unique promise of value.    Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

Many people think branding is about creating an image. It’s about spin and packaging. They thinks it about persuading people to believe in something that may or may not be true. Establishing an image for yourself can be done from the surface, but creating a strong personal brand requires digging deep into your values. Here is an example... In this coaching exercise I'll share with you the difference between image management [and] personal branding. You will choose one attribute that best describe the mark you want to leave on the people you meet. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

I’ll bet that every January someone close to you tells you they just… Bought a gym membership to get in shape Joined weight loss program Invested in a program to quite smoking Chances are they’ve told you this before. It’s possible that the last time they shared this lofty goal with you was last January. You become concerned because the person you care about is showing a pattern of “all talk and no action” [or] maybe this person is YOU? In this coaching exercise you will choose one promise that you will keep in order to make your vision a reality. Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

A New Year's resolution is a promise that you make to yourself to start doing something good or stop doing something bad on the first day of the year. This calendared event seems to be the designated moment to stop, reflect and ask yourself, ”What do I want?” This year I want more time for myself. I want to have more fun. I want to experience more love. I want to save more money. I want to become more charitable… The answers seem simple enough; we begin each year thinking we know exactly what we want, and we make the promise with good intentions. Deep down, we really do want to lose those 15 lbs (btw: it was 10 lbs last year). Is this YOU?   In this episode you'll be given a coaching exercise to help you kick off the New Year with a bang.  Feeling inspired? Find more motivational nuggets by visiting www.reputationrevenue.com

The steps required when establishing a reputable personal brand have absolutely nothing to do with creating celebrity status, or a false image. The personal branding process is not about producing spin or hype, either.  Branding is the mark you leave on a person you’ve come into contact with. It’s the feeling and words they will use to describe you, and the experience they had while working with you. Your Personal Brand is Your Trusted Reputation You Need a Strong Personal Brand Strategy Your Objective is to Monetize Your Personal Brand The key to a great personal brand is simply being the best version of YOU. It’s important to know yourself, in order to grow yourself.

Go ahead, admit it... You used to dream of becoming a Jedi Knight! Even if you haven’t actually dreamed of being a Jedi, I’m sure you’ve played one at least once in your life. Wielding your imaginary lightsaber, you felt the force.  With you grip held tight, the energy and power you experienced felt very real.  As a Jedi, your mindset inspired others to align with compassion, selflessness, self-knowledge and enlightenment, healing, mercy and benevolence, right?  Ok - not so much!   But one things is clear. During that brief moment in time, you felt like you were representing something good.  You imagined yourself as a hero; serving and protecting what you believed was right.