Reputation Revenue

Where do I start? What do I say? Who should I connect with? These are among the most common questions I get asked from professionals looking to develop their personal brand. First it's important to understand that the process of personal branding has nothing to do with self-promotion. Too many automotive professionals position themselves to conquest customers, yet completely disregard their ideal target audience. A couple things occur when this type of strategy is used. The effort to establish your brand where people don’t know you becomes too overwhelming, or lacks conversion - so you give up. You don’t know where to start, so you don’t. You just keep doing the same thing you’ve always done - you wait for the customer to come to you. Don't over thinking your strategy. In order to build a strong personal brand; one that supports your best self, start thinking about the things you have in common with your favorite clients. In this coaching exercise you will define your three P's to strengthen your personal b