Capitalism.com

 Casey Gauss, the smartest person that no one talks about, is a genius when it comes to creating success as an Amazon seller. His company Viral Launch has more data than anyone else in the same space, and are able to track Amazon trends and profitable niche markets effectively for their users. The main demographic who are struggling to boost their Amazon sales are the ones who had success early on. They think the same tactics will carry them forward without needing to reevaluate their product range and process. Casey tells us how the competition is heating up and how tactics are changing every day. So if you’re not willing to be a student of what’s working on Amazon right now, then your success is going to take a hit. Market Intelligence is the data tool every Amazon seller needs to be able to identify what untapped niches there are. There’s still so much opportunity for huge success on Amazon, but you have to know where to look and you need the data to back it up. Market Intelligence does that for you, letti

If you’re making sales on Amazon but are struggling to convert through your own channels, you probably haven’t built a brand. During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an “Amazon business." Ezra Firestone is an expert when it comes to building a brand and community. He’s the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December. Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience. In previous episodes with Ezra, we’ve discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business. Th

Building any kind of empire is hard work, but it also has to be smart work. This episode is a recorded conversation between Ryan and one of his mentors, Geoff Woods. As Ryan has been building his own empire he has come to a place where various kinds of frustration have set in. He knows he needs to be doing something different but isn't sure what it is. So he asked Jeff to speak to the issues and give him insight into what he needs to do next. As you will hear in this conversation, Ryan got some of the best advice he could get. You won't want to miss this one. Seriously. We think we’re being clear about our goals, but are actually only broadly stating them. One of the most important things that became clear for Ryan in this conversation with Geoff Woods was that his goals have not been specific enough. He can state them in broad terms but when it comes to drilling down into the details of what will make each of the goals a reality, Ryan was a bit fuzzy. This conversation Jeff pushes him to clearly define the n

As a business grows it’s tempting to take the route of raising capital - and in some instances, it’s entirely appropriate. But how do you know if you should take on equity partner? That’s a huge step and it can be a risky thing to give away some of your company. In this episode of Freedom Fast Lane, Ryan answers a listener question about when it’s right to take on an equity partner. Ryan’s insight into the things that make a business grow are very helpful when it comes to assessing the timing on this sort of thing, so if you’ll take the time to listen you might come away with a different perspective than you had before listening. And you’ll be better off for it. Equity partners are not only about getting more funds. When you hear the term “equity partner” you probably think one of two things: #1 - You’re giving away part of your company (true). #2 - You’re doing it to get more money (half-true). The purpose of any kind of equity move, including the addition of an equity partner, is not just about the cash tha

A-Players are those people who do everything a notch or two above everyone else. And while that may not sound like such a big deal it makes a world of difference when it comes to productivity, morale, and team dynamics. Get more than one A-player on your team and the results become exponential. Russell Brunson says if was starting all over, building a business from scratch, the first thing he’d do is refine his mission and product idea, then he’d go find A-players to help him make it happen. He goes into an amazing amount of detail on what he’d do in this episode, so be sure you listen. Finding A-players for your team is the key to amazing success. One of the things you’ll notice about Russell Brunson is that his success seems exponential. And it is for a very simple reason: He finds and hires the very best people to be part of his team. They are the A-players, the ones who are self-motivated, incredibly good at what they do, and who buy the vision of his companies and get behind it full force. Russell says a

James Altucher had generational wealth created. But then he lost every dollar, his home, and could barely afford to buy diapers. This happened not just once, but several times. At a turning point, James realized he had to look at why this was happening and fix the cause. And in studying his behavioral patterns, he realized that there were very important, but basic things in his life that he had to keep track of. In this episode of the Freedom Fast Lane podcast, James shares how to achieve real freedom following four guiding principles for a healthy lifestyle, as well as the investment strategies he would have told his 20-year-old self to follow. Subscribe on iTunes, Stitcher, Google Play and YouTube. And be sure to check out Capitalism.com for more great shows.

There is a lot of talk these days about the economy - specifically, the talking heads are saying that we are in an economic bubble that is about to burst. The problem is that most people who are talking about it have something to sell. They're hawking their “solution” to the problem. So what’s the real story? Can you even know? On this episode of Freedom Fast Lane Ryan is going to tell you why it doesn’t matter if we’re in an economic bubble or not - and what you should do either way, so be sure you listen. Where is the greatest opportunity, no matter what the economy is doing? Whenever there is a lot of speculation going on regarding the economy you need to be careful. Nobody knows the future so it’s dangerous to take anyone’s advice as gospel. But one thing you can be certain of is this: in every economic climate there are opportunities that can be found and you need to be looking for them. THAT is where you’ll get the best return on your investment and where you’ll find yourself able to leverage profits to

  Everybody wants to invest in things that yield a profit - and everyone wants guaranteed returns. The first desire is important: it motivates you to do research and invest wisely. The second desire is a pipe dream: you can never guarantee a return because you can’t predict what will happen with all the variables involved. So pursuing good investments is a good idea - and creating an investment strategy based on what you learn in your research pays dividends in and of itself. On this episode, Ryan shares what he’s doing now that he has an influx of cash from the sale of one of his businesses and what he’s determined are his best bets for investments. In essence, he’s sharing his own investing strategy, so don’t miss this episode. Entrepreneurs are good at making cash, they are bad at keeping and growing it. One of the things Ryan has noticed in his years as an entrepreneur is that those who have been successful at making a lot of money AS entrepreneurs are typically not as good at keeping that cash and making

These days when you hear about a company selling for billions of dollars it's easy to fall prey to the myth that every internet-based company has that possibility. But that's not the truth. Most product-based companies or e-commerce companies only sell for two to three times their annual revenue. But there are things you can do to tweak your company structure and brand so that you can get more for your company when and if you're ready to sell it. On this episode, Ryan discusses 3 small tweaks that any business owner can make to his business to get a higher evaluation for their company. Shame on you for failing to pivot and remaining stuck in a business you’re unhappy with ~ Gary V. At the Freedom Fast Lane event in 2015, Gary Vaynerchuk famously said, it is a shame for anyone to fail to pivot their business at the right time and remain stuck in it to their own unhappiness. What he saying is that those of us who are building a business need to resist the temptation to hang on to what is safe instead of making

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They’d rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important when it comes to premium products. Product quality and a commitment to excellence are what sets them apart. Ryan’s guest on this episode is Chris Ashenden, founder of Athletic Greens. In this conversation, he shares the journey from small startup to becoming a premium products brand that does things outside the realm of what’s normal, on a number of levels. Why your product is the best possible marketing tool you have. When building a premium products brand, a commitment to producing the best product available is vital when it comes to marketing. It's not only about the number of eyeballs that see your advertisements nor is it only about getting big-name influencers to endors

Every business that is successful needs clear ways to scale (get larger). But you can’t do that very well without building systems to support the regular activities that make the business run. On this episode of Freedom Fast Lane, Ryan chats with three members of the Freedom Fast Lane Tribe who are rocking 6 figure businesses. They have specific questions about the steps they need to take in order to take their businesses to the next level and you guessed it, building systems applies in some cases. You don’t have to make decisions about the future direction of your business until you are there. Amanda is an FFL tribe member who has built a $100K revenue business in just 6 months. She’s realized as she has seen the business grow that what she really wants to do is create a service around the niche where she’s selling products, so she’s hopeful she can leverage the product sales toward that end. Ryan asked a few penetrating questions about that and challenged Amanda to stick with the business side of things unt

If you’ve been listening to Freedom Fast Lane for any length of time you’ve heard Ryan talk about the multiple businesses he’s a part of, as well as his personal investments and causes he’s contributing to. Sometimes it sounds like so much it boggles the mind. How does he do it all? On this episode, he’s going to tell you exactly how it’s all structured and how everything gets done. A hint: He doesn’t do it all himself. Find out the details on this episode. Capitalism and the freedom it creates are what Ryan believes will solve the world’s problems. One of the reasons Ryan purchased the domain for Capitalism.com is that he believes that capitalism is the main way people are able to create the freedom they need in order to live happy lives and solve problems the world is experiencing. He wants to use the Capitalism website to champion that cause. A recent trip to Eastern Europe proved to him that those who are not as blessed as those of us in the United States understand the power of capitalism. The young entr

In reflecting on the recent deaths of some high profile entertainers, Ryan has become mindful of the reality that what’s going on behind the scenes in any person’s life is not always what we assume is happening. In this episode, Ryan expresses his concern for you - that you learn how to handle the mental noise and wrong thinking that can cause you to live an unsatisfying life. He’s got a handful of thoughts and practical tools for you to use - so that your success doesn’t become a bane to your life, on this episode. We assume there will be more fulfillment after a certain level of success is attained. All of us have a certain degree of mental noise - and by “noise” we mean that all of us have lies or half-truths that bang around in our heads. Assumptions about things, people, other events push us to a place of comparison that is hardly ever helpful. It’s important to learn how to silence the mental noise, or at least how to turn down the volume so that you can live according to who you really are and what is

You may have noticed in the past months that Ryan has not published his income reports with the same regularity that he has in the past. What’s up with that? It was intentional - there were business decisions and changes going on behind the scenes that Ryan didn’t feel entirely good about sharing, and he also didn’t feel it would have been ethical to share profit figures from a business that he was beginning to move out of - yes, by now he’s sold one of his primary physical product businesses. Ryan shares the details on this episode of Freedom Fast Lane. Some of you who sell on Amazon don’t realize what you’re sitting on. As Ryan has walked through the journey of selling his primary physical products business - Sheer Strength - he’s been able to rub shoulders with individuals who have a greater degree of experience in big business than he has, and he’s learned something important from them: the ability to build a wide and deep company on a base like Amazon has been nothing but an advantage. It makes sense whe

It’s trendy and cool to be an entrepreneur these days. More and more ads for some course or "make money online" thing are showing up on Facebook every day. But when it devolves into a competition to see who can outdo who in marketing or building a following, we’ve missed something vital along the way. On this episode, Ryan talks from the heart about the terrible problem that’s happening in the internet marketing space and poses a very simple solution: solve problems and make a difference. The only way you’ll ever become the high-level entrepreneur you want to be. If you want that “B” next to your name (Billionaire) or if you want to build a monstrous company, the only way you’re going to do it is by solving real problems that exist in the world. You’ve got to keep that straight. If you don’t, you’ll wind up miserable and unhappy even though you have money in the bank and continue to make sales. Ryan has seen it happen over and over in the entrepreneurial community and he wants to see that trajectory change. Y

This episode of Freedom Fast Lane features prior guest, James Swanwick. James has created a great brand - Swanwick Sleep - and has learned how to use cognitive biases to make his prospects WANT to become customers. On this episode, James explains how to effectively highlight the prospect’s pain, how to describe the benefits of your product instead of its features, how and why to use testimonials, how to use the element of scarcity honestly and effectively, how to demonstrate that your product is affordable and a great deal, how to make it super easy to buy your product, and the Lollapalooza effect. Yes, it’s a strange term, but you can find out what it is on this episode. It’s important to talk about benefits customers receive from using your products. Do you know the difference between the features of your products and the benefits? If you don’t, you’re going to waste a lot of time creating product pages that don’t convert prospects to buyers. Benefits describe a buyer is going to get from purchasing your pr

Among the people who have been part of the Freedom Fast Lane Tribe and Boardroom, there are none who have excelled like the guys on this episode. Kevin and Jeremy have created a company that is coming into its own in the nutritional supplement space and are on their way to $50M in annual sales. The Nested Naturals story is an amazing example of what can happen when you decide to grow things beyond a cash-flow business in order to make a larger, more fulfilling impact in the world. You can hear their story on this episode of Freedom Fast Lane. The destination determines what you do to get there, with any company. One of the things that has enabled Kevin and Jeremy to lead the Nested Naturals team through an amazing amount of change in the last 12 months is a change in mindset they experienced. Both of them have enjoyed the travel lifestyle that many entrepreneurs get to experience by establishing a successful cash flow business, but neither of them was satisfied with that. They felt a need to make a larger imp

When Ryan first met Mauricio Rauld it was in the context of purchasing an ownership interest in his favorite baseball team, the Cleveland Indians. In the end, the Indians did not get purchased by a syndicate like Ryan was hoping, but Ryan made the connection with Mauricio as a result and his learning curve about alternative assets took off. Mauricio is an amazing individual who is part of a team that helps people raise money to build investments in real estate and other alternative assets. You’ll be amazed at some of the returns his clients are seeing and how they are achieving those returns. You can hear it all on this episode of Freedom Fast Lane. What are alternative assets and why are they so attractive these days? Alternative assets are any kind of investment you can purchase that is not a stock - not related in any way to Wall Street. So buying gold is considered an alternative asset, as is the purchase of real estate. Mauricio Rauld believes that alternative assets are the way to go because they are le

This episode is aptly named: E-commerce business ideas for driving traffic and converting customers - and the guy who’s telling us what’s working and how to do it on this episode is Ezra Firestone. Ezra is a long-time, experienced e-commerce entrepreneur who has created a massive 7-figure e-commerce business for himself. He knows a thing or two about running a successful e-commerce business. During this conversation with Ryan, the two discuss the full spectrum of what it looks like to build a physical products brand and Ezra shares how he’s using Facebook Messenger, Pinterest, and email to drive traffic to his sales pages. But maybe the most important thing you'll hear is the most succinct and clear way to run an EFFECTIVE e-commerce sales funnel you can imagine. You will be sorry if you don’t listen to this conversation. Making people do something before you give them a discount is a hot e-commerce idea. One of the little gems Ezra Firestone shared during this conversation had to do with the sequence he’s us