Capitalism.com

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They’d rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not what is most important when it comes to premium products. Product quality and a commitment to excellence are what sets them apart. Ryan’s guest on this episode is Chris Ashenden, founder of Athletic Greens. In this conversation, he shares the journey from small startup to becoming a premium products brand that does things outside the realm of what’s normal, on a number of levels. Why your product is the best possible marketing tool you have. When building a premium products brand, a commitment to producing the best product available is vital when it comes to marketing. It's not only about the number of eyeballs that see your advertisements nor is it only about getting big-name influencers to endors