Capitalism.com

If you’re making sales on Amazon but are struggling to convert through your own channels, you probably haven’t built a brand. During the recent Content & Commerce Summit in Los Angeles, Ryan caught up with the incredible expert marketer Ezra Firestone to discuss strategies for positioning your company as a business that takes orders from Amazon — not an “Amazon business." Ezra Firestone is an expert when it comes to building a brand and community. He’s the CEO of Smart Marketer, Inc. and founder of Zipify Apps, a company building solutions for Shopify stores. Plus, he is speaking at The Capitalism Conference in Austin, Texas this December. Ezra teaches business owners the trick to turning cold advertising into profit. It starts with focusing on building your brand (not just your Amazon store) and being willing to test strategies for engaging your audience. In previous episodes with Ezra, we’ve discussed ways eCommerce entrepreneurs can leverage Facebook Messenger to add more customers to your business. Th