Capitalism.com

This episode of Freedom Fast Lane features prior guest, James Swanwick. James has created a great brand - Swanwick Sleep - and has learned how to use cognitive biases to make his prospects WANT to become customers. On this episode, James explains how to effectively highlight the prospect’s pain, how to describe the benefits of your product instead of its features, how and why to use testimonials, how to use the element of scarcity honestly and effectively, how to demonstrate that your product is affordable and a great deal, how to make it super easy to buy your product, and the Lollapalooza effect. Yes, it’s a strange term, but you can find out what it is on this episode. It’s important to talk about benefits customers receive from using your products. Do you know the difference between the features of your products and the benefits? If you don’t, you’re going to waste a lot of time creating product pages that don’t convert prospects to buyers. Benefits describe a buyer is going to get from purchasing your pr