Employer Branding Podcast

What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I’ve had the pleasure of speaking to Julia Jachmann who is the Global Social Media Manager for the Adecco Group and also a keynote speaker at #smlondon LIVE! Read the full article here: http://linkhumans.com/podcast/social-workplace-julia-jachmann

What’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one woman from Cumbria win the war for Britain? All this and more in our chat with Richard Mosley, VP of Strategy at Universum.

Why is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of employee advocacy: - Increase your reach by up to 10x more than a company's corporate social channels. - Build trust, an employee advocate is trusted twice as much as a CEO. Save costs, employee shares generate on average 4 clicks on Facebook. - Engage your employees, 50%+ of employees rank communication and honesty as key factors to drive engagement. - Succeed in recruiting, one third of companies see decreased time to hire, about half find an increase in quality of candidates and 43% in quantity of candidates. - Generate sales, 12% increase in brand advocacy generates a 2x increase in revenue growth. Leads from employee advocacy are 7x more likely to convert. Read the full interview with Smarp's COO Mikael Lauharanta: http://linkhumans.com/podcast/mikael-lauharanta-smarp-employee-advocacy

What can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Talent Solutions at LinkedIn, Gen X vlogger and of course a guest blogger for a wonderful site, Undercover Recruiter. Article: http://linkhumans.com/blog/linkedin/employer-brand-linkedin-chris-brown Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Emails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing strategy? We have asked this any many more questions to Tamsin Fox-Davies who is a Senior Development Manager at Constant Contact in the UK.

A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg

Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? To answer this question I've had a chat with Rylan Holey who is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE! last year, London operator for #FollowTheSun and of course the EMEA Partner Manager at Hootsuite in London. Read all about it: http://linkhumans.com/podcast/brands-social-agencies-rylan-holey

You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Superheroes eBook which is still available for download. Have a listen to the interview podcast on iTunes or Soundcloud or read the article: http://linkhumans.com/blog/growth-hacking-kieran-flanagan-hubspot

What is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Global Lead of Social Collaboration lead at Kellogg Company. In this podcast we discuss Working Out Loud and we find out what James' favourite breakfast cereal is. Read the full article here: http://linkhumans.com/podcast/social-collaboration-learning-james-tyer

How on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what Hootsuite did in their campaign #FollowtheSun, what results they achieved and what lessons they learned. Read the full article: http://linkhumans.com/blog/periscope-social-hr-lars-schmidt All write-ups: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Why is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pitfalls and what are some great examples of companies doing it right? We have spoked to Andy Headworth of Sirona Consulting to find out the answers. Read the article here: http://linkhumans.com/blog/social-media-recruitment-andy-headworth

In this interview about video marketing, YouTube guru Aimee Bateman of Careercake answers the following questions: Why is video marketing important to brands and companies? Do you have a step-by-step guide to creating effective video content? What are some of the mistakes to avoid with video marketing? What technical equipment do you need? What are some tips and tricks that marketers should know about? What’s the best platform for video? YouTube vs. Vimeo vs. Wistia vs. Facebook What are some useful apps, tools and services to help you promote your videos? How do you measure ROI on video marketing? What companies are doing video marketing right? Read the full article: http://linkhumans.com/blog/video-marketing-aimee-bateman-careercake

Learn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting people that align with how you already see the world. So instead of paying for direct mail and ads and trying to convince people it’s who you are, you just keep telling people who and what you are and who you help and have content that supports that. You end up forming an audience of really potential buyers. It’s exciting for me in the marketing space because really right now it’s valued more so than the size your wallet is, the quality of your message because we have so many channels and mediums available to us online that we didn’t have 5 years ago, 10 years ago. Even the last year or two you still have new platf

How can a brand go from survival to significance online and offline? What's the 60:30:10 rule? What makes Levi's, Toms and Patagonia significant brands? Read the full article: http://linkhumans.com/blog/brands-significance-jeremy-waite-salesforce

How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant. Davina answers the following questions: Tell us about the Maersk Line social media program? How do you sell a container on Twitter? Can you track sales or inquiries coming in via social networks? What's been the key to Maersk Line's social media success? What are your favourite social channels? How has your visual content strategy worked out? What challenges are you working on at the moment? Do you have employee advocates on social media? Do the C-suite get involved themselves on social? What B2B brands are worth checking out? What trends to you see over the next few years? Full article: http://linkhumans.com/blog/maersk-line-b2b

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator and podcaster extraordinaire at LeadPages. In this episode, we discuss how to set up your opt-in forms, creating a lead magnet, what details to ask for, what technology and tools you ought to use for the best conversion rates. Read the full article here: http://linkhumans.com/podcast/build-email-list-tim-paige

We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocacy? 5. What are the common pitfalls that companies should avoid? 6. How do you measure results on an Employee Advocacy programme? 7. What are some companies that are doing Employee Advocacy right? Connect with Ben on Twitter: @FR314.

Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which would you recommend to brands who want the most bang for their buck? 3. How should you measure the Return on Investment from paid Twitter campaigns? 4. What brands are really doing Twitter advertising right? 5. How do brands get it wrong? 6. What is the benefit of using a tool such as Audiense when planning and executing Twitter advertising? Read the article here: http://linkhumans.com/blog/advertise-twitter-linda-bolg All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract each segment? 4. What are your top 3 tips for companies to build an audience on social media? 5. Can you recommend any further resources and how can people connect with you? Read the full article: http://linkhumans.com/blog/build-audience-social-media Subscribe on iTunes: http://bit.ly/smknowhow

We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans