Employer Branding Podcast

How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? Jorgen speaks to David Brudenell, Chief Digital Officer at Universum to learn more and to discuss their new report "Inside Social Media" Questions for David in this episode: We now have 31 hours in a day thanks to multi-tasking: what’s the breakdown? Time spent on relatively few sites - please elaborate? Facebook vs. LinkedIn vs. Instagram vs. Weibo - differences in use What about the upstarts? Snapchat, WeChat Messaging is hot: WhatsApp, WeChat, Messenger, Snapchat, Telegram - how use for brands? What’s the intention gap? Great brands outpace good brands on social - please elaborate? What brands were the top performers in 2015 on LinkedIn and Facebook? Top data-driven recommendations for social recruiting in 2016? Where do companies get it wrong? What’s the ROI and how do you measure it What’s the best tech/apps/tools out there for employer branding/recruitment marketing?

Isn’t there enough content out there already? How can business owners find time for social? What does “letting go” of content actually mean? How can we ensure we keep it human online? I speak to Chris Marr of the Content Marketing Academy to get all the answers. Questions for Chris: Tell us about the Content Marketing Academy and what you do? There is a lot of content out there already. Remind us, why is content marketing essential? Why can’t business owners the find time for social and for content marketing? What does “letting go of content” mean? What social and digital channels do you think work best for content marketing? If you could only use one platform, what would it be? Why do business people struggle to adapt new channels such as Snapchat or Instagram? What’s the best way to make an impact with storytelling on social? How can business owners project their personal brands on social? What are the best tools and apps for content and social marketing in 2016? What made you switch away from MailChimp t

How can brands benefit from becoming listening brands? How do you go about setting up a listening infrastructure? What are some of the typical pitfalls? We speak to JR Little, who is the author of “Listening Brands – How Data is Rewriting the Rules of Branding“, and Global Head of Innovation at Carat to get the scoop. A few questions for JR: Tell us about yourself and your work? What’s the paradigm shift in branding and marketing? Why do we need to become listening brands? What’s a step-by-step guide to becoming a listening brand? Where do brands get it wrong? How do you build an effective listening infrastructure (what tech do you use?) How can you ensure to understand different types of social data? What social and digital channels work best for listening? What’s the ROI of becoming a listening brand? What are some listening brands that are doing it right and why? What's your personal social media channel of choice? Does branding still make a difference? Read the article: http://linkhumans.com/podcast

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem you wanted to solve? What were the steps you took to launch the new brand? What are some of the tough lessons you made along the journey? What social and digital channels work best for Spring Professional? How do you encourage leaders to be social? Where is Spring Professional now as a brand and business? What asocial/digital brands that inspire you? What’s the next big thing for the recruitment industry in general and Adecco Group in specific? Where can we learn more about you and Adecco Group? Article: http://linkhumans.com/podcast/spring-brand-ian-grundy All show notes: http://linkhumans.com/podcast Subscribe on

Jorgen speaks to Jordan Roland of Shutterstock about what creative trends. With information gathered from millions of searches and downloads, Shutterstock's annual Creative Trends research shows what’s on the rise around the world. From global trends to local developments, it’s an in-depth look at how the creative world will look in 2016. Questions for Jordan: Tell us about Shutterstock’s Creative Trends research, what is it and what’s your methodology? What are the top trends in 2016: Visual, cultural, design, video, music? What are the main takeaways for marketers? Tell us about Shutterstock’s content marketing as a whole? What social and digital channels work best? What’s the ROI and how do you measure success? What’s are the best tech/apps/tools out there for visual/creative marketers? What are some brands that inspire you on social/digital? What's your word of wisdom? Article: http://linkhumans.com/podcast/creative-trends-jordan-roland All show notes: http://linkhumans.com/podcast Subscribe on iTune

We speak to Richard Jones, founder and CEO of EngageSciences (acquired by Wayin) to find out how fashion brands and retailers make use of social media to sell and promote their products. A few of the questions we ask him: How do the world’s biggest fashion brands use Social Commerce to boost their exposure to new demographics and increasing revenue? How is the fashion world leveraging social content for awareness and sales purposes, and what lessons can other marketers learn? Tell me about "shoppable reviews" and how brands integrate these with their owned platforms? What about the rise of the "buy button" over the past year, how has that changed the industry? How do fashion brands use user generated content to drive sales and awareness? What are the best social and digital channels for fashion brands? What fashion brands inspire you on social/digital? How do you use social yourself? What’s the next big thing in this space? What's your motto in life? How Fashion & Beauty Brands Use Social [eBook]: http://

We speak to Scott Monty, of Scott Monty Strategies, author of the Full Monty newsletter and erstwhile Head of Social Media at Ford Motor Company. We ask Scott the following questions: Is social media just a myth? Pls tell us about this Gallup study and some of the top line findings Company-sponsored Facebook pages and Twitter feeds have almost no persuasive power, according to Gallup - but they drive action? Could this be what’s driving users no new platforms like Snapchat or non-social services like Whatsapp? If companies want to acquire new customers, what's their best bet? Social media doesn't exist in a vacuum, and consumers rarely interact with companies through these channels alone; how do we integrate social as one touchpoint part of an overall customer experience? Consumers are more likely to engage with companies through social media when they believe those companies' intentions are genuine. They look for real people and communities. So how can companies become part of the conversation? In your ex

To learn more about how employee generated stories and content can build employer brand equity, we have had a chat with Lisa Cervanka and Jason Seiden of Brand Amper. Expect this dynamic duo of HR Tech to not only finish each others sentences, but to also give great answers to the following questions: Tell us about Brand Amper your roles there? Why do companies need employee generated content? What's the power of bold transparency? What's Glassdoor all about? What are the risks of not having employee generated stories? What are some of the challenges with current methods of creating and sharing stories? What’s a step-by-step guide working with employees to create and share original and branded content? What are the benefits to the employees and their personal brands? What social and digital channels are most important and why? What’s the ROI and how do you measure it? Technology selection considerations for employee generated content? What brands inspire you on social/digital? What’s the next big thing in t

We speak to Angela Bortolussi of Recruiting Social, all about marketing and recruiting on Instagram. Angela answers the following questions: Why should we use Instagram and not Twitter, Facebook or LinkedIn? Should you separate business and personal? What’s a step-by-step guide to success on Instagram? How do you get more engagement? How do you get more followers? How can you source on Instagram? Or find potential clients? How can you use Instagram as a networking tool? What are some of the pitfalls to avoid on Instagram? What’s the ROI of using Instagram and how do you measure it? What apps, tools and tech should you be using along with Instagram? What are some brands that inspire you on Instagram and why? What’s the next big thing for Instagram marketing? Where can we learn more about you and Recruiting Social? And of course she throws in her word of wisdom at the end. Article: http://linkhumans.com/blog/instagram-angela-bortolussi Instagram eBook: http://linkhumans.com/instagram-brand-marketing-ebook Sh

We speak to Dr. Leslie Gaines-Ross, Chief Reputation Strategist of Weber Shandwick about how to be a social CEO. Some of the questions in this episode: Tell us about Weber Shandwick and your role there? What challenge do CEOs face with social media? What is a step-by-step approach to becoming a Social CEO? What are the best platforms to use? What can you tell us about about women vs male executives and their use of social media? What mistakes do you see CEOs making on social media? What’s the ROI for the company in having a social CEO? Is there a CEO that inspires you on social media? What’s the next big thing for CEOs and social media? Article: http://linkhumans.com/podcast/social-ceo-leslie-gaines-ross Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

LinkedIn has hit a major milestone in the UK - the professional network now has 20 million active users in the country. I decided to ask five leaders of British business how LinkedIn has impacted their work: How has LinkedIn changed your business and industry? How do you and your organisation use LinkedIn? What is the future for LinkedIn? Andy Hill is Executive Vice President Talent and Resourcing at the Sage Group, a company that’s very forward-thinking in terms of social and digital Kathy Allison is Head of HR at FitFlop, a British SME and my wife’s favourite summer footwear Paul Dreschler is President of the Confederation of British Industry (CBI), he’s not actually on LinkedIn himself but don’t tell anyone! Josh Graff is the UK Country Manager & Senior Director, LinkedIn EMEA James Caan is a Serial Entrepreneur and investor in over 30 companies mainly in recruitment, also previously a Dragon on Dragon’s Den Article: http://linkhumans.com/podcast/linkedin-business-britain Show notes: http://linkhuma

We speak to community management Richard Millington of FeverBee and ask him the following questions: Tell us about FeverBee and what you do there? What are the challenges communities are facing in 2016? What is the difference between visible engagement and valuable engagement? What’s the danger of being in the 'showbusiness' industry? What is the importance of microskills to achieving valuable engagement? What does valuable engagement look like? What is the output of engagement? What are 3 examples in this field that inspire you? What’s the next big thing in this space? Where can we learn more about you and your work? And of course we get Richard's word of wisdom at the very end. Article: http://linkhumans.com/podcast/richard-millington-feverbee Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How do you innovate in digital employer branding? One company that keeps innovating in this space is L'Oreal, the French beauty giant. I've had a chat with Alexander Onish who is the digital employer branding manager to learn more about their employer branding program. Article: http://linkhumans.com/podcast/alexander-onish-loreal Show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

How can leaders be engaged on social and digital platforms? How do you measure ROI on being an engaged leader? What leaders can we learn from? To get some answers, I've had a chat with Charlene Li, founder of Altimeter Group, and author of "The Engaged Leader". Read the full article: http://linkhumans.com/podcast/engaged-leader-charlene-li Subscribe on iTunes: http://bit.ly/smknowhow

What is social intelligence and why do you need it? What are the best social data and listening tools out there? How can you calculate ROI on social media intelligence? To get the answers, I've had a chat with Catriona Oldershaw, co-founder of The Insights Distillery and previous speaker at Social Media London. Read all about it: http://linkhumans.com/podcast/social-intelligence-catriona-oldershaw Subscribe on iTunes: http://bit.ly/smknowhow

Why is employee engagement critical to boosting employee advocacy? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get the answers. Read the post: http://linkhumans.com/podcast/dave-hawley-socialchorus

How can you create a kick-ass culture to hire tech talent from all around the world? How can you create a kick-ass culture to hire tech talent from all around the world? How can you promote a single work location to people who may never have considered it? What makes an e-commerce giant unique? I've had a chat with Brendan Bank, CIO of Booking.com to get some answers. Read the full article: http://linkhumans.com/podcast/brendan-bank-booking Subscribe on iTunes: http://bit.ly/smknowhow

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean? To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a summary of our conversation: http://linkhumans.com/podcast/natalie-mellin-king Subscribe on iTunes: http://bit.ly/smknowhow

What are the best social channels for recruiting globally? How do you differentiate yourself from talent competitors? How do you calculate return on investment on social media training for recruiters? To get some answers, I had a chat with Sarang Brahme who is the Global Lead of Social Recruiting Initiatives and Strategy at Capgemini. Read the full post: http://linkhumans.com/podcast/sarang-brahme-capgemini Subscribe on iTunes: http://bit.ly/smknowhow

Why do brands need community management? Why should your social media manager NOT be your community manager? And how does Phil Collins fit into it all? To get some answers, Jorgen has had a chat with Christie Fidura of The Perfect Circle, former manager of the Adobe community for EMEA and organiser of the Community Manager London Meetup. Full post: http://linkhumans.com/podcast/community-management-christie-fidura