Social Media Edge Radio

Whether blogging or advertising you have a target audience. Sometimes we set very wide horizons hoping by the number of exposures we reap some results. At other times we set a very narrow horizon and aim for specific needs or desires. But, how do you determine your audience and then how to you decide on what to write? Mike and Ken will discuss this evergreen topic today on the show. Be sure to get in the chat room if you are listening live. Ken is @thekencookhttp://thekencook.com Mike is @mikemuellerhttp://areweconnected.com

Ken & Mike have probably discussed this topic as much as any other: When something is posted about your business or you, whether it is true or not, how do you respond? Fortunately we know a professional who can really bring some light to this topic. We'll be joined today by Brandie Young of Marketing TBD and her Twitter profile says it: Co-Founder, Marketing TBD. Marketer striving for work/life balance. Rich in friends, fun & opinions. Think mean people & shoddy reporting suck. @Brandiel Join us LIVE if you can and get in the chat room. Ken Cook is thekencook.com and @thekencook Mike Mueller is areweconnected.com and @MikeMueller

Have a presence online? Is it mobile ready? If not you may as well be driving a steam powered car to the office. Mobile ready is something everyone should have been by 2008. If you are not, this is time to play catch up - and quickly. Here are the answers (and more) to points like: What is “Mobile Ready”? What needs to be Mobile Ready? Why should content be Mobile Ready? How do you know if you’re Mobile Ready? Does Google care about Mobile Ready? How do you get Mobile Ready?   Maybe you would feel better if we asked them in Latin? Just kidding. But for real, it's time to catch up. Now.

Violence Against Women? Bullying? Threats? On a real estate event bus? Rob Hahn is a well known and respected management consultant to the real estate industry. He is also known for plain talk and not pulling punches when a direct hit can save people from myths, misconceptions, or themselves.  Rob recently published a blog post titled The Biggest Pile of $#!7 I’ve Stepped In: A Followup and it started a little conversation firestorm that soon became hot! He'll be joining us today to continue the conversation and we hope you'll pipe up too. We've even extended today's scheduled episode time to accomodate. Part of this ongoing saga Ken would like to focus on are found in these two paragraphs: "Second, since I posted, Lab Coat Agents has gone on a censorship spree. Dozens, if not hundreds, and possibly more, people have been kicked out of the Facebook Group for raising the issue. Entire threads have been deleted. One person reported that comments are being deleted as fast as they’re posted. They have every

They say Kim Kardashian was taped up and tossed into a bathtub before being robbed because of her activities on social media. If true, this is a dramatic representation. But the reality is you may become a victim as a result of posting to social media. Today we discuss possible ways to avoid you or your family members becoming a victim. I just returned from a 5 day deployment to help with the response to Hurricane Andrew. On thing I did when I had time was scour the social web for people who said they had evacuated. The list was extensive. Fortunately there are no stories of homes being looted in my area of operations, but there certainly was plenty of opportunity! What are your experiences? Do you have any advice? Call in and let us know! Talking Points: Facebook Safety Check Status updates Current location Future plans Photos from travels Photos of friends/family Children's names and school names "We never miss going to ________"

Join us this morning as we talk about redirecting efforts in social. We will be joined this morning by Randy Barnes who has poked at direction and branding many times and has enjoyed good success while he moved others to the back burner, or the round file. If he joins we'll be discussing a recent success that he had with a project called Hamburger Square. Some years ago we had a "Guru" from the real estate marketing world on the show and he and Ken had a little on air battle royale over "re-creating yourself (or your brand) in Social Media". That was some 6 or 7 years ago and Ken's version is alive and well. When something is not working, change it. That change may even include a re-branding of your services, a re-direction of your personal focus, or even a new "identity" for your business or yourself. The idea that we cannot re-label the things we do is absurd. "There are many reasons why a professional services firm might consider rebranding. Most of them are firmly rooted in a need to reposition t

Italina helps the Real Estate Community’s Top Realtors and Mortgage Professionals upgrade their presence online through LinkedIn, Facebook and Email Newsletters. Her work as an Online Presence Expert, is vastly different from her study of the law. Nevertheless, once Italina graduated from law school, she opened her Online Branding & Marketing Firm.

You may be thinking one of two things: (A) What is Flipboard? (B) Why do we need Yet Another social marketing channel? You're in luck because today's guest Janette Speyer is going to answer those questions and more! I first heard of Janette on Twitter (shocker) and began to pay attention to what she was saying about Flipboard. Admittedly, I had not quite thought of the use she is going to present to us today. So for all of our marketing and Real Estate listeners you will not want to miss this episode.  Janette Speyer, V.P. Web Success Team https://flipboard.com/@websuccess - By day: Social Media, Blogger, Designer, Traveler, Foodie. I Flipboard all night! Janette  was born in Manchester, England, but was raised  in Venezuela. She worked at the international advertising agency Young & Rubicam de Venezuela as art director. Janette put her creative and tri-cultural talents to work designing  print and broadcast campaigns for GE, Proctor & Gamble, among others. In 2003, Janette joined WST where she is

All the news that's fit to discuss! Join us to discuss the hottest topics in social media and online marketing. Be sure to get into the chat room or call in with your questions and comments.

From sponsored posts on Facebook, to sponsored stickers on Twitter, and lots of things in between. Mike and Ken will be discussing theory, cost, application, and expectations about using paid marketing (and free marketing) on social media to help get your point across. Have you ever wanted to have your own promoted sticker on Twitter? You'll need a bigger checkbook; let's talk about who this is for and who it is not for. How about Geofilters on SnapChat? You've seen those Geofilters that pop-up when you're in a specific city or at a venue. Are those affordable? Are they for you?

Storyteller. SM consultant. Journalist now turning PR on its head at @DriveWestComm. Lover of animals, travel, good ppl, good stories. Creator/Host of #ChatSnap Kristy Gillentine's career as a communications professional includes more than 13 years of combined experience in print journalism, broadcast journalism, news radio, public relations and social media management. More than half of her career has been devoted to digital communications, including website and social media management, strategy development and implementation, content creation and performance metrics. She loves using her extensive experience and ongoing research in social media and storytelling to help people and brands tell their stories using new technologies and platforms to expand their reach, increase their impact and grow their communities of engaged supporters. [Read More] Vist the ChatSnap page on krisgillentine.com that has a description of the chat and a selection of recaps from past chats.

Today we're going to be discussing using YouTube videos, simple ones, to generate traffic for your website. We'll talk a little about equipment, topics, and the process of actually creating the video. We'll discuss content length including intro and credits as well as the somewhat scary "background music". We will also discuss other editing applications and techniques including the built-in YouTube editor. But we will also discuss a couple of widely known "secrets" to getting people to click through to your site  

The powerful art of storytelling. What is it we're actually doing on social media and blogging? We are attempting to tell our story and get other people to follow along and join in. Here's our chance to learn from someone who is doing just that. Join us LIVE on Tuesday, August 9, at 11AM Eastern/8AM Pacific as we are joined by… Chris Strub is the first man to live-stream and Snapchat in all 50 U.S. states; and he did it with purpose. From May 15 to Aug. 21, 2015, Chris volunteered with a different youth organization in each state, documenting and sharing his adventure with the world using various social mediums. He’s currently working with Humana in Louisville to help community organizations improve their social storytelling skills. His book, 50 States, 100 Days: The Book, is available now at his website, TeamStrub.com. Chris is going to answer questions about live streaming using social channels like Blab, Snapchat, and others. His forte is what we need, “storytelling skills”. Please join us live, if yo

Social Media and Blogging definitely are not the same. They can, however, be made to work together. How does that happen? Tune in to find out!

George Santayana, the famous modern era philosopher and essayist, said, "Those who cannot remember the past are condemned to repeat it." The same goes for Social Media failure. We rely very much on "gurus" who are generally only regurgitating what they heard or read from some other "guru" who possibly extrapolated their own opinion about social vectoring and success. Forget that. Data ruins many great million sellers. Today we're talking about how to find out which Tweets and Posts work best for you so you can repeat that success in the future.We'll be looking at the built in analytics of a few social media giants plus talking about some 3rd party solutions you can use for free. And then possibly some which have fees associated. Some of my clients (I'm Ken) would not be my clients if I could not tell theme with good accuracy where their sales come from. So we'll be using real world examples. Mike will also bring a depth of knowledge on this topic to the discussion today. Hey, if you listn live - get in the

Marketers love to ride the tide of public awareness. Sometimes it's a good things. Other times it can really bite back! Take Pokemon GO for one example. It seems benign enough, but is it? What about congratulating a sports team or athlete on a victory or great feat? What about #those #awesome #hastags, jump on board? And a perennial favorite; politics, religion, and social justice. What about "Likes" and "Shares"? Have you ever followed a business or business person online who's primary source of stream content is shares, memes, and likes?        

Ken Cook and Mike Mueller have been active in the WordPress community for many years and share their experiences regularly. Today we will discuss plugins we use for ourselves and our clients and we highly recommend for you. Thanks for listening!

We have opened this topic many times over the years on Social Media Edge Radio. Today we take it a little more in-depth and help you find graphics you can use for whatever purpose you wish and completely without worry*. During today's episode Ken and Mike will present several resources for free, royalty free, public domain images that you can use in your blog or social media. We will also discuss ways to edit these graphics using online tools that are also free to use. Got questions? Join us and get in the chat room. *If there is any such thing, this is it.    

Wait! Don't touch that POST BUTTON! Is your image "Social Ready"? Today we're going to talk about the importance of prepping your photos and graphics for social media. We'll discuss file types, compression, color density, watermarks, exif data, and more.

Join KEN COOK and MIKE MUELLER as we complete all the necessary steps to go from NO WEBSITE to a FULLY FUNCTIONING WordPress website during today's 30 minute broadcast. This is for the person who has little to no experience and possibly has never had a website of their own.