Hello Life Academy

We sat down with expert story teller Jilliane Yawney from Calgary Alberta. She is a story coach, a TEDx coach and the creator of the Core 7 Stories for Business™ framework. She has worked with Shark Tank winners, board game creators, and multi-national real estate managers to change lives and grow brands. Jilliane and I talk all about how to choose story for your soul vs story for your audience - can they be the same? How do you decide what stories to share with the world as an entrepreneur. Once you've listened leave a review & tag us on social media #hellolifeacademy. 

This is for the entrepreneurs who KNOW they will make mistakes, are brave enough to do so but smart enough to learn from those who have walked the path before them. I'm so happy I got to sit down & record this to bring some awareness to the 5 most common mistakes I've watched 1000s of entrepreneurs make. One of them being - Not taking your business SERIOUSLY!  Once you listen, tag us on social media with a screenshot of the episode so we can come over and check out your social platforms too!  Make sure you follow us on Instagram here

If you're an entrepreneur spending money on Facebook or Instagram Ads you are going to want to listen to this - I am chatting with one of the coolest entrepreneurs: Jennifer Spivak. She's like the best friend you ALL want & I'm so glad I got to hang with her to have this conversation about ads and funnels.  Jennifer Spivak is the CEO & Founder of The Ad Girls, she was named a Top Facebook Ads Manager to Watch in 2019 and called the ”Conversion Queen” by Forbes. She has been directly responsible for generating over $25,000,000 in revenue for her hundreds of notable clients worldwide. SOOO of course I am so excited for you to listen to this podcast episode.  What do we chat about in this podcast episode? Facebook ads are NOT the solution to your “business problems” Why Danielle Laporte called her the CIA of Facebook Ads Who does her agency work with? Press play, leave a review and tag us when you listen #hellolifeacademy.  --- Send in a voice message: https://anchor.fm/hello-life

The final episode of season 1! See ya later 2020 xo Emma captures some of my awkward but funny lines that aren't meant to be heard ever again, like moments of Bradley Cooper.  If you're not having fun in your business....are you even living, always remember to laugh - life is beautiful

Just get a darn website, if you want to have a business you NEED to have a store.  Let it grow — it won’t be ‘perfect’ at first, but it will evolve xo First thing I did: Get a website. I built my first website on WIX and it sucked…literally was just a page with “here are my classes” but it took PAYMENTS, which was the BEST thing I could’ve ever done. When people show up to your store with their credit card/ bank card = they want to pay you..let them. Treat your website: It’s your STORE It houses all your products It is a way for people to come to you 24/7 instead of just your 9-5 store front hours Make sure your ‘shelves’ are stocked….I mean you wouldn’t rent a store / lease a building and NOT have products in it. Treat it the same! Great spot to EMAIL list (listen to episode 32 if you have to start building one) Episode produced by: Share on Air  Visit our website just for fun HERE.  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

Every entrepreneur NEEDS a list, but so many of us just focus so much on putting content out into the world and find we never have any "leads".  It's time to start building up a line up outside of your store so you always have leads.  In this episode I talk all about how you can collect information from your audience,  so you can make sure to stay in touch with them outside of social media. It's time to get OFF social media and dive into your marathon list building.  Some key points in this episode:  LIST BUILDING = core foundation of building ANY business. Your audience wants to ‘binge’ consume just like Netflix…aka have LOTS of content like blogs, podcasts, youtube videos. Within that content ask them for their EMAIL address in exchange for giving them MORE information Its a marathon - slow and steady…put yourself out there consistently Collect PHONE numbers, EMAILS, home addresses = get people OFF of social media and onto your LIST, even if it's on paper - whatever you have

This week we chat with Alana Simpson the owner and creator of Loveleighmaed. This woman is an incredible wife, mother, entrepreneur and farm girl! One of the things I am obsessed with: branding. Making all things in business look pretty, and she's your gal.  She helps women develop websites and brands they love. In this episode she helps us recognize how powerful your brand is beyond the lego. She dives deep into what is your WHY, and really figuring out why your clients need you.  Alana and I have partnered up to create the Modern Collaboration Society (Check it out HERE). Podcast recorded and edited with Emma from Share on Air hire her for all of your podcasting needs, make sure you mention you found her on Hello Life Academy!  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

Jan & Erin are a mom and daughter helping to transform the way people see women in the creative rural space.  We talk a lot about modern feminism, supporting new entrepreneurs and shifting the "old" way of thinking when it comes to the rural space. There are SO many talented people in the world - and their new magazines helps to spread the talent. In this interview we get to talk mom and daughter biz things, the new magazine, the rural collective community and some of the talent they feature in their premiere issue.   Make sure you listen, share and tag us on social media. Check out Share on Air if you're looking to create a podcast (Emma Rushton is beyond talented).  Follow us on Instagram: www.instagram.com/hellolife.academy  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

We all want to have more eyes on our businesses & it can be easy if you're FOCUSED. Create content on one platform that people can gradually get to know you and your knowledge around the product, services you're offering. If you start with Facebook you can understand the BASICS and the foundation of relationship building online.  In this episode we talk specifically about where you can START with your own marketing instead of trying to do all the things (Pinterest/ Blog/ Podcast/ Tok Tok).  My fave part of this episode is the gentle reminder that you are not a consumer, you are a creator. Create content that is meant for YOUR AUDIENCE to enjoy ;). If you're not sure where to or how to start with this, I give specific ideas on what you can post on your platforms to encourage people to talk, share and eventually buy your stuff!  Find us on Instagram HERE. Facebook HERE.  The place for entrepreneurs who want to expand their business:  Modern Collaboration Society HERE.  --- S

You're only the expert in your industry if you're teaching other people.  In this weeks episode talk about how to create other leaders within your own industry so you can crush all of those goals. If you are holding onto your knowledge you're going to experience the so called 'glass ceiling' instead learn how to collaborate and create other LEADERS within your own industry. The teacher is always the most successful person in business ;).  As always please make sure to leave a review or tag us when you listen on Instagram (HERE), because love notes feel so good xo  What is YOUR glass ceiling? Is it that you're out of time? Can't make more money?  Get on the waitlist for the Modern Collaborate Society because networking doesn't work anymore but collaborating is here to stay. This is the incredible space that will teach you how to collaborate and expand both your life and business.  We talk: Booty Barre by Tracey Mallet (thank you Tracey so much!)  Hire Emma at Share on Air to produ

Marketing your business can be a lot of fun, but if you 'hate' following the trends your business will fall behind

I get a ton of questions about Tiny Home living, so we decided to get YOU all to send in questions (send a voice message or email to admin@hellolifeacademy.com) and I will answer them. In this episode we had questions from landscaping to POOP (yup!)  Make sure if you like it you leave a review on apple podcast, or tag us on Instagram HERE when you listen so we can share and celebrate YOUR business too! (Re-shares are the #beesknees for small businesses) xo  When you do it's like the good old days when your mom cut the skin off the apples and put them in your lunch

If you keep telling people they can "have it for free", you've got a hobby not a business. It's OKAY to charge for your services (even to your family members!) but there's simple things to do that can help you step into that. When I first started my business I couldn't even charge $10 because I felt BAD about asking for money, fast forward a few years and I can easily ask for $10 or $10,000.  In this episode I give you some seriously awesome tips to start stepping into being a SALES person even if you currently suck at sales ;)   Make sure to snap a pic or screenshot of you listening and tag us on INSTAGRAM HERE. Don't be shy - send me a message on facebook HERE.  Looking at releasing a podcast? Our producer and sponsor  Share on Air is the best, click HERE and tell Emma I sent you and get the HLA promo price.  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

"I keep getting fired!"  "I keep dating the same kind of people" " Why can't I make more money in my business?" - These are all quick little sentences that stem from not feeling WORTHY enough.  Patterns in our life come up in love, business, parenting, health ....and so many other things.  Bobbie Cochrane has a master’s degree in counselling psychology, is a registered social worker, certified life coach and also specializes in hypnotherapy. Her years of experience in both organizations and institutions and her own private practice have given her a wealth of knowledge for helping you approach your unique situation.  Find Bobbie here, on Instagram HERE.  Make sure you leave a review or send us a message if this episode resonates with you.  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

What was tiny home living like? Why did I chose to go tiny?  What was my BIGGEST lesson? How do you TRUST your gut?  Are you listening to too many outside influences?  Make sure to leave review on iTunes & take a screenshot when you listen and tag us #hellolifeacademy - Megan xo  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

I love talking about opt-ins, freebies and value adds - but sometimes as creative entrepreneurs we feel like all we are doing is giving and not making any money! If you struggle with giving away too many 'freebies' or 'samples' listen to this episode to hear how you can quickly make a shift and start charging what you want!  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

Jilliane Yawney is a narrative coach who empowers entrepreneurs and business owners to share their Core Stories™. A TEDx speaker coach and founder of A Narrative Approach, Jilliane has worked with Shark Tank winners, board game creators, and multi-national real estate managers to change lives and grow brands. For twenty years, Jilliane has supported over 1000 people in the transformative art of storytelling. Jilliane frequently shares her story and offers her expertise on radio & podcasts including CBC Radio, the Entrepreneur Motivation Podcast, and The Fast Track Entrepreneur Podcast. She is thrilled to be guest Megan Lockhart's Hello Life Academy Podcast.  Jilliane’s own Origin Story was published in Worn Fashion Journal. During her career in non-profit and management, Jilliane applied storytelling to strategic communications, confidence building, and sales. Jilliane has an Associates degree and BFA in performing arts and she wrote her Master’s thesis on the role of storytelling in education. She l

Meet Doctor Emee Vida Estacio, author and expert when it comes to all things 'Imposter Syndrome'. Have you ever thought "I don't really know what I'm doing" or "someone else is better at this than I am?" - if yes, listen to this episode! We have a real open and honest conversation about the stages of not feeling good enough and how we can shift it.  --- Send in a voice message: https://anchor.fm/hello-life-academy/message

If you ever feel like you're always searching for GOLD stars, listen up! Author & expert Kamini Wood teaches us how to re-set the patterns so we can show up as our unique selves and have healthier relationships in life and business. Her book OM: Life’s Gentle Reminders is a compilation of short inspirational stories that come from taking time to stop and pays attention to the daily reminders that are all around us. --- Send in a voice message: https://anchor.fm/hello-life-academy/message

Naomi has a heart the size of the moon - she's giving, loving and has created a company that provides so much to the world. She is a mother, wife, daughter and passionate entrepreneur. If you are ever searching for a way to give back reach out and find OlnaLife online. --- Send in a voice message: https://anchor.fm/hello-life-academy/message