Mobile's Next Big Thing

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Synopsis

Welcome to Mobiles Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable mobile devices are becoming more powerful, more central to peoples lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

Episodes

  • QA With Kodak

    Q&A With Kodak

    10/03/2011 Duration: 34min

    Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcodes.

  • Interview with Starz Entertainment VP of Affiliate Sales and Marketing, Jennifer Schouten

    Interview with Starz Entertainment VP of Affiliate Sales and Marketing, Jennifer Schouten

    21/02/2011 Duration: 05min

    Starz Entertainment recently announced that it has joined AT&T's Mobile Barcode Charter Program as the first TV/Network member. Mobile's Next Big Thing talks to Jennifer Schouten, VP of Affiliate Sales and Marketing at Starz Entertainment to learn more.

  • QA With Small Planet Organics

    Q&A With Small Planet Organics

    01/02/2011 Duration: 09min

    Small Planet Organics is the first U.S. tofu company to add QR codes to their product labels. Mobile's Next Big Thing talks to founder Phil Spiegel about this decision and what they expect to achieve with these new labels.

  • QA With Bluefly, Part 2

    Q&A With Bluefly, Part 2

    04/01/2011 Duration: 05min

    Last month we spoke with Bluefly’s CMO Bradford Matson on the company’s use of 2D barcodes in the Closet Confessions campaign. Now, Mobile's Next Big Things talks to Marty Keane, SVP of e-Commerce on the company's mobile marketing strategy for 2011.

  • QA with Blue Fly

    Q&A with Blue Fly

    23/12/2010 Duration: 04min

    Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradford Matson, CMO of Bluefly about the campaign.

  • Interview with Carol Horne, Social Media Officer, Canadian Tourism Commission

    Interview with Carol Horne, Social Media Officer, Canadian Tourism Commission

    15/11/2010 Duration: 07min

    Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC's Social Media Officer, joins MobileNextBigThing today to talk about the campaign's success.

  • Interview with Susan Reda, Executive Editor of STORES Magazine

    Interview with Susan Reda, Executive Editor of STORES Magazine

    15/10/2010 Duration: 09min

    Mobile technology is rapidly penetrating the retail market making it easier for retailers and consumers to maximize the shopping experience. Susan Reda, Executive Editor of STORES Magazine provides us with a look at trends in mobile retailing as well as insight from the October issue of STORES focused on the opportunity for m-commerce.

  • Interview with Philip Warbasse, CEO of Warbasse Design

    Interview with Philip Warbasse, CEO of Warbasse Design

    03/10/2010 Duration: 11min

    You may have seen the QR codes strategically placed in promotional campaigns for IronMan 2, 9 the movie and HBO's TrueBlood. Warbasse Design's Philip Warbasse discusses the strategy behind these campaigns and the opportunity for mobile barcodes.

  • Interview with Maribel Lopez of Lopez Research

    Interview with Maribel Lopez of Lopez Research

    09/09/2010 Duration: 10min

    Mobile's Next Big Thing talks to Maribel Lopez of Lopez Research about the current opportunities and challenges for mobile marketing.

  • Interview with Mobile Marketer Magazines Mickey Khan

    Interview with Mobile Marketer Magazine's Mickey Khan

    04/08/2010 Duration: 10min

    Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.