Mobile's Next Big Thing
Interview with Carol Horne, Social Media Officer, Canadian Tourism Commission
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:07:34
- More information
Informações:
Synopsis
Earlier this year, the Canadian Tourism Commission (CTC) wrapped itself around U.S. newspapers in an advertising campaign that brought print ads to life through the use of mobile barcodes. Carol Horne, the CTC's Social Media Officer, joins MobileNextBigThing today to talk about the campaign's success.
