The Futur

In this episode, I sit down with Andrea Sampson, a seasoned strategist turned storytelling coach, to explore the power of storytelling in branding, leadership, and public speaking. Andrea shares her journey from the high-pressure world of advertising to coaching TED speakers and thought leaders. We discuss the essence of compelling storytelling, how personal experiences shape narratives, and how anyone can harness their unique voice to captivate an audience. Andrea also breaks down the psychology behind storytelling, the role of emotional connection, and why differentiation is key in personal branding. Whether you're a creative professional, a speaker, or an entrepreneur, this conversation is packed with insights to help you refine your messaging and make a lasting impact.Timestamps:(00:00) - Introduction (00:39) - Chris Do on storytelling & self-consciousness (01:11) - Andrea’s career shift from advertising to TED coaching (05:17) - What does a strategist do in advertising? (13:11) - Inside an advert

In this solo episode, Chris Do examines the dynamics of leadership and followership, exploring how clearly defined roles can create healthier relationships in teams, families, and businesses. Chris shares his perspective on when to lead, when to follow, and why trying to merge the two often results in frustration. Using relatable stories, he explains how leaders can empower others by giving them full autonomy while maintaining respect for the roles people play. This thought-provoking episode is a valuable resource for anyone looking to navigate complex relationships with more clarity and empathy.Timestamps:(00:00) Introduction to solo episodes(00:38) Misconceptions about leadership and listening(01:17) The balance between leading and following(02:23) The dangers of blurred roles(03:00) The black sheep’s role in families and teams(04:50) Institutional knowledge and preserving history(05:34) Trusting the leader and letting go(06:50) The frustration of mixed instructions(07:22) Summary: Defining and sharing role

In this episode, I sit down with Matthew Encina for an intimate look at his inspiring transition from Creative Director at renowned design studio Blind to successful YouTube entrepreneur. Following the viral success of his home office redesign video that catalyzed his independent career, Matthew shares the strategic thinking and creative courage behind his pivot. We dive deep into his evolution as a product designer, exploring how he artfully balances aesthetics with practical functionality in everything from workspace design to digital products. You'll hear Matthew's unique insights on maintaining creative momentum while working solo, including his morning fitness routine that fuels his productivity. We also geek out over his passion for custom mechanical keyboards and explore how this hobby influences his design philosophy. Whether you're a creative professional considering the leap to entrepreneurship or simply fascinated by the intersection of design and business, Matthew's candid discussion of risk-taki

In this episode, I sit down with Caleb Ralston, a creative strategist who’s had an incredible journey in the digital space. From shooting powerlifting videos as a teenager to working alongside Gary Vaynerchuk and later leading the media team for Alex and Leila Hormozi, Caleb has seen it all. We dive into his experiences managing content at scale, what it was really like working behind the scenes with Gary Vee, and how he built and led a powerhouse content team for the Hormozis. Caleb also shares why he decided to step away and start his own venture, offering insights into building a personal brand and the future of content creation. If you want to learn how to grow a media empire, scale a creative team, and transition from creator to leader, this episode is packed with valuable takeaways.Timestamps:(00:00) - Introduction (02:16) - How Sean Cannell & Gary Vee inspired Caleb (06:18) - From church videography to fitness content (12:52) - Working with top bodybuilders & cold-pitching gigs (18:35) - Jo

In this episode, I sit down with communication coach and mindfulness expert Melanie Whitney to explore the power of emotional regulation, mindful communication, and overcoming core wounds. Melanie shares her personal journey, from struggling to find direction after graduate school to discovering her passion for helping others build healthier relationships with themselves and others. We dive into practical strategies for self-awareness, recognizing emotional patterns, and understanding how past experiences shape our present reactions. We also break down her P.E.A.C.E. framework — a tool to help individuals identify and heal from core wounds like unworthiness, rejection, and grief. This conversation is packed with insights on how to show up authentically, communicate with intention, and lead a more empowered life.Timestamps:(00:00) - Introduction(02:45) - Melanie’s backstory and education journey(08:30) - Emotional regulation and communication(16:00) - Patterns and ego in communication(23:00) - Emotions as reco

In this engaging episode, Chris Do connects with Adrian Per, a talented filmmaker, creative director, and rising social media influencer, to unpack his journey of perseverance and self-discovery. Adrian reflects on his early creative spark—dissecting music and visualizing scenes as a child—and how that passion blossomed into a career in filmmaking. He shares the struggles of growing up as the son of immigrant parents, dealing with societal and familial expectations, and navigating financial challenges. The conversation delves into pivotal moments, including Adrian’s move to Los Angeles, his transition from music videos to branded content, and the lessons he learned about humility, collaboration, and self-expression. Adrian also provides a fascinating glimpse into his creative process, from scripting to self-shooting, and discusses the importance of authenticity in both personal style and professional projects. With humor, vulnerability, and practical insights, this episode is an invaluable resource for creati

In this insightful episode of The Futur, Chris Do welcomes Michelle J. Raymond, a LinkedIn strategist and B2B specialist, to discuss maximizing LinkedIn for business growth. Michelle shares her journey from sales in the chemical industry to becoming a LinkedIn expert, emphasizing the platform's potential for fostering authentic connections and community building. Together, they explore strategies for overcoming hesitations businesses have about LinkedIn, the importance of content relevance, and innovative uses of company pages for advocacy. From tactical advice like leveraging the search bar to long-term brand-building strategies, Michelle offers actionable insights for businesses and individuals aiming to grow their influence and client base on LinkedIn. This conversation is a must-listen for professionals seeking to stand out in an increasingly crowded digital space.Timestamps:(00:00) - Introduction to Michelle J. Raymond(00:57) - Michelle’s professional background(02:53) - Discovering LinkedIn’s potential(

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.Timestamps:(00:00) Introduction to solo episode(00:38) Importance of client retention(01:00) Mistake 1: Lack of responsiveness(01:51) Mistake 2: Inflexibility and resistance to input(03:00) Mistake 3: Unclear process or next steps(04:13) Mistake 4: Expecting clients to speak “creative language”(05:39) Mistake 5: Taking relationships for grantedCheck out The Futur:➤ Websit

In this episode, Chris Do talks with Finn McKenty, a marketing strategist, designer, and YouTube creator known for his unique insights on building influence and branding in the digital space. Finn shares his journey from designer to business strategist, revealing how his career pivots shaped his perspective on marketing and credibility. Together, they dive into effective communication, the power of a consistent personal narrative, and how to capture your audience's attention in today’s crowded content landscape. Chris and Finn also unpack practical tips on harnessing storytelling to build authentic brand value and explore the importance of understanding consumer beliefs to drive marketing success.Timestamps:(00:00) - Intro and background(02:00) - From design to business(05:30) - Defining product design(10:05) - Marketing as applied psychology(15:30) - Consumer beliefs and branding(20:40) - The Febreze Sport case study(30:15) - Navigating free information overload(35:25) - The value of credibility(40:40) - Bui

In this episode, Chris Do joins Sean Cannell from Think Media for a deep dive into AI, personal branding, and what it takes to stand out in today’s creator economy. Sean, a successful entrepreneur and content strategist, shares insights on AI’s disruptive potential, how to use it as a productivity tool, and the evolving landscape of content creation.Chris and Sean break down the importance of authenticity, goal setting, and work-life balance while discussing the role of personal websites in a social-first world. They explore how creators can position themselves for long-term success by leveraging their unique voice, refining their brand, and staying ahead of industry trends. Throughout the conversation, they provide actionable steps for creators looking to elevate their content and future-proof their careers.Timestamps:(00:00) - Introduction(00:28) - Meet Chris Do(01:08) - AI’s disruptive future(02:20) - Using AI in content(05:00) - Productivity vs. team size(07:46) - AI and creative ethics(10:00) - Essential

In this episode, Chris Do brings back Daniel Priestley for an insightful discussion on attracting high-end clients and the mindset shifts needed to position yourself as a key player in your industry. Daniel, a successful entrepreneur and author, shares practical tactics and strategies on moving from being perceived as a "worker bee" to a "key person of influence." They dive into the importance of showcasing past successes, building a list of potential clients, and leveraging exclusivity to create demand. Along the way, Chris and Daniel provide actionable steps for building credibility, boosting your business reputation, and rethinking client relationships for long-term success.Timestamps:(00:00) - Intro and welcome(01:18) - Defining high-end clients(03:23) - Myths about high-end clients(05:08) - Value of high-paying clients(10:00) - Showcasing past projects(15:04) - Importance of storytelling(20:00) - Pitching yourself as influential(24:26) - Creating your niche and identity(28:50) - Leveraging a waitlist for

In this episode, I’m back with my friend, entrepreneur, author, and powerlifter Jodie Cook, for another incredible conversation about discovering your personal success system. Jodie’s got an inspiring journey — from building and selling a 20-person social media agency to launching CoachBox AI and becoming a Forbes contributor. In this episode, we explore what it means to have a success system, why simplifying your communication matters, and how persistence and visualization play a huge role in achieving your goals. We also get deep into personal reflections — like the lessons we learn from childhood and the hidden power of discomfort as a sign of growth. If you’ve ever wondered what your unique formula for success might be, this is an episode you won’t want to miss.Timestamps:(00:00) - Introduction(02:00) - Jodie’s journey and recent achievements(06:15) - The power of children’s books in storytelling(10:30) - Personal success systems explained(13:45) - Success stories: Taylor Swift, Jeff Bezos, Elon Musk(17:0

In this quick yet impactful solo episode, Chris Do outlines the five biggest mistakes creatives make that risk losing their clients. From the pitfalls of poor responsiveness and inflexibility to the dangers of unclear processes and taking client relationships for granted, Chris offers practical advice on how to safeguard and nurture these valuable connections. He emphasizes the importance of keeping clients informed, creating inclusive communication, and consistently engaging in dialogue to ensure alignment and trust. This episode provides essential insights for creatives aiming to build lasting client relationships and avoid common missteps.Timestamps:(00:00) Introduction to solo episode(00:38) Importance of client retention(01:00) Mistake 1: Lack of responsiveness(01:51) Mistake 2: Inflexibility and resistance to input(03:00) Mistake 3: Unclear process or next steps(04:13) Mistake 4: Expecting clients to speak “creative language”(05:39) Mistake 5: Taking relationships for grantedCheck out The Futur:➤ Websit

In this episode, host Chris Do sits down with Entrepreneur Noah Kagan, the founder and CEO of AppSumo, as he shares valuable advice on cultivating the entrepreneurial mindset, recognizing business opportunities and persisting through challenges. Drawing from his personal and professional experiences, he delves into the significance of perseverance, problem-solving skills, asking the right question, and continual improvement in business. Noah Kagan emphasizes the importance of not just generating ideas but also their successful execution and the value they add. He talks about setting transformative financial goals, the power of validating business ideas, leveraging personal networks, focusing on one platform for growth, and the role of email lists. He also gives a peek into his upcoming book, 'Million Dollar Weekend'.Timestamps:(00:00) Noah Kagan on starting a business(01:00) Importance of experimentation and failure(04:00) Finding opportunities through frustration(07:00) Leadership and delegation strategies(1

In this heartfelt solo episode, Chris Do reflects on a transformative fishing trip with 19 creatives in the Canadian wilderness. Drawing on the classic Hero’s Journey story structure, Chris shares how stepping outside comfort zones leads to personal growth and connection. From humorous mishaps like a lost phone to lessons about being present and embracing challenges, this trip was full of memorable moments. Chris emphasizes the power of shared experiences, true connection, and the importance of answering a call to adventure. Whether you’re a seasoned explorer or hesitant to try something new, this episode will inspire you to embrace the unknown and create deeper bonds with others.Timestamps:(00:00) Introduction to solo episode(00:54) The Hero’s Journey and the call to adventure(02:10) 19 strangers embark on a fishing trip(03:23) Lessons from frustrations and challenges(04:36) A story of loss and transformation(06:11) A surprise victory and a jackpot(07:24) Creating connections through shared experiences(09:00

In this episode, I welcome back LinkedIn expert Jasmin Alic following our previous viral conversation that became LinkedIn's #1 video of the year. Jasmin brings 15 years of writing experience and insights from his thriving coaching practice to share what's really working on LinkedIn in 2024. We dive deep into the psychology of content creation, exploring everything from crafting the perfect first three lines to building genuine community engagement through strategic commenting. I'm particularly excited about our discussion of Jasmin's innovative "signposting" technique and his fresh perspective on how LinkedIn's evolution toward video content is changing the game. We also tackle controversial topics like AI-generated comments and the truth about reach metrics, while Jasmin opens up about how he maintains authentic connections while running a booked-out coaching business. Whether you're just starting out or looking to level up your LinkedIn strategy, this conversation offers practical techniques you can implem

In this episode, I explore the crucial role storytelling plays in marketing and brand strategy. I explain how strong emotions and memorable stories are essential for effective branding, emphasizing that storytelling is an innate part of human memory. I dive into the importance of creating relatable narratives, using examples like the Hero's Journey and traditional fables such as Aesop's. I highlight how brand equity and storytelling can transform products from mere commodities into recognizable brands by focusing on character, want, and obstacle. I also share strategic insights through a sample brand strategy tailored for different client demographics. Tune in to discover how storytelling can elevate your branding efforts and engage audiences in a meaningful way.Timestamps:(00:00) Introduction to solo format(00:39) Storytelling's role in memory(02:10) Why facts alone don’t engage(03:40) Fables and lasting stories(05:10) George Lucas and the Hero’s Journey(06:20) Simplifying story elements(09:00) Branding thro

In this episode, I connect with serial entrepreneur and AI visionary Austin Armstrong for a thought-provoking exploration of how artificial intelligence is revolutionizing the content creation landscape. Drawing from his extensive experience at the intersection of technology and creativity, Austin breaks down complex AI concepts into actionable insights for creators and business owners alike. We dive deep into the practical applications of AI tools in content production, while honestly addressing the ethical considerations and potential pitfalls that creators need to navigate. The conversation takes an especially compelling turn as Austin shares his firsthand experiences of building and scaling AI-driven businesses, offering rare insights into what works—and what doesn't—in this rapidly evolving space. You'll discover his strategic framework for integrating AI tools without sacrificing authenticity, including practical tips for maintaining a human touch in an increasingly automated world. Whether you're a con

In this episode, I sit down with the multifaceted Bea Chu for an illuminating conversation about navigating the international content creation landscape. As a respected voice in cinematography, audio, and tech, Bea offers unique insights from her journey across two distinctly different creator markets. We dive deep into the fascinating contrasts between content creation in the Philippines and the United States, exploring how cultural nuances shape audience engagement and creative strategy. Bea shares candid reflections on adapting her content style while maintaining her distinctive voice, and reveals the behind-the-scenes realities of building a cross-cultural audience. The conversation takes an especially valuable turn as we explore her sophisticated approach to brand partnerships, where she breaks down how creators can maintain authenticity while building profitable relationships with sponsors. Whether you're an international creator looking to expand your reach or a brand seeking to understand creator part

In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients.Timestamps:(00:00) Introduction to Brendan Kane(01:43) The science of going viral(02:16) Breaking through consistently(05:00) Role of algorithms in social media(07:00) The generalist principle explained(08:40) Turning views into business growth(11:0