The Futur

In this episode, Chris Do sits down with Jefferson Fisher — a fifth-generation trial attorney, bestselling author, and viral communication coach — to explore how to argue less and talk more effectively. Jefferson unpacks the psychology behind calm communication, how to time tough conversations, and why listening before reacting builds deeper trust. Together, they explore practical tools like the “I can tell” phrase, scheduling emotional talks, and using breath to create space in dialogue. His frameworks help listeners become more intentional speakers and better listeners in both professional and personal settings. Timestamps (00:00) - Jefferson Fisher intro + background (02:45) - How to become a better communicator (05:20) - Timing tough conversations right (08:10) - Scheduling hard talks with partners (11:45) - Using “I can tell” effectively (15:25) - Breath control for clear thinking (18:50) - Slowing speech for confidence (22:30) - Tone, emotion, and word delivery (27:05) - Training clients