Comfortably Profitable

In this episode, Ben is addressing some common concerns from previous guests and clients about calculating customer acquisitions costs. In this quick episode, Ben talks about the importance of knowing your customer acquisitions costs and demonstrates a simple way to calculate the cost yourself.

On this episode of The CoreHealth Collective, we’re joined by Cory Firth who shares how curiosity and keeping an open mind helped him find healing on his personal health and wellness journey. An advocate for wellness, Cory shares that the key to exploring health and wellness trends is to stay curious and create dialogue and community.  About Cory: Cory is a human-impact community builder and plant medicine advocate who has spent the better part of the last 5 years building communities in the mental health and wellness space, including his work as the former Executive Director of the Canadian Psychedelic Association. Today, Cory works as Director of Content for Numinus Wellness and founder of Dose Day, a group-matching peer support community for intentional microdosers designed to match like-minded interests with real-world mental health outcomes. Cory has committed his career to a vision of the future where mental health and disease are viewed as holistic, collective experiences and the stigmatization of

In our first episode of the series, we’re joined by Jackie Sinkledam, Registered Physiotherapist and Senior Founding Partner of Eramosa Physiotherapy. In this episode, we’re talking about some of the challenges of being a specialist entrepreneur and finding the balance between the two roles. We’ll also chat about the current state of the physiotherapy landscape and look at some trends for the future. About Jackie: Jackie is a graduate of the University of Guelph and McMaster University. She is the senior and founding partner of Eramosa Physiotherapy Associates, now celebrating 25 years of providing excellence in physiotherapy. She has successfully completed her Intermediate Manual Therapy and Advanced Manual Therapy Exam (FCAMPT). In addition, Jackie has furthered her education by completing her Certificate of Acupuncture Foundation of Canada (CAFCI), Concussion Management, Vestibular Rehabilitation, and is known as a local Pelvic Health Care Leader. She has previously been a clinical instructor for McMaster

Summary: In our second episode, we’re chatting with Dr. Kim Meathrel, certified Plastic Surgeon and owner of Bespoke Skin MD, a cosmetic clinic in Kingston, ON. This industry has seen huge growth in the last few years, but what does the future have in store for the Cosmetic Industry? About Kim: Dr. Meathrel is a certified Plastic Surgeon by the Royal College of Physicians and Surgeons of Canada. She completed her 4-year undergraduate degree in Biology at Queen’s University and finished first in her class with the university gold medal. She then completed medical school at Queen’s University and graduated with awards in both Surgery, and Obstetrics and Gynecology. Dr. Meathrel went on to complete her 5-year residency training in Plastic Surgery at McMaster University, winning research awards, research grants, and resident of the year. She received her specialist certification in Plastic Surgery from the Royal College of Surgeons of Canada in 2005, followed by a burn trauma fellowship at the Ross Tilley Burn Ce

Whether you are a B2B or B2C business, the Larger Market Formula is something that you have to be looking at. This formula will help frame your thought process going into your next marketing cycle. Many businesses focus on the 3% of the market that is in the "buy now" stage of their buyer journey. However, there is a strategy where you can reach your target audience before they reach the "buy now" stage, meaning that the audience will be familiar with your brand by the time they are ready to make a purchase. Enjoy this episode where I dive further into why you need to be looking at the Larger Market Formula.

How has Covid-19 affected your business? This is a question I hear very often and I know all business owners are going through the same thing. In this episode, I breakdown some positives and negative points on my perspective of operating a business during the Covid-19 pandemic.

What if I told you that 5 star reviews from customers are NOT the best ratings for your business? Nobody in the world is perfect, and your business is no exception! Watch this video to where I explain how 5-star reviews could be hurting your business and what reviews you should be aiming for.

The first thing I suggest you do is create a collision in your business between Sales & Marketing. Make it as painful as possible for everyone involved. Only then do you stand a chance to rebuild both departments into one unit ready for battle.

Every October I create my business plan for the coming year. I do this early so I can get it right and also so I am prepared to be executing at full speed come January 1. I started this about 5 years ago and it has been the best decision I ever made. In this episode I break down the steps for you so you can jump on the "October Train" with me.

Today we talked about the New England Patriots as an example for creating a system that creates success regardless of the pieces. Companies that have been around for greater than 50 years survive only by having super star sales people. These people don't exist at scale anymore which is why these companies are in trouble.

Looking back in our career we discussed missed opportunities. These were mostly due to massive gaps in the customer journey as a result of having no real connection between marketing and sales in our companies. These two departments should be consolidated into one. No question!

I would ask everyone that listens to this to take a half day, note pad or white board and map out the gaps in the customer journey. Your clients want a better experience from your brand. Even better, if they aren't asking for it, this is the best time to over deliver.

The key to every relationship is communication. On this episode I talk about the value of Real Time communication using tools like Slack and not email.

Everyone in the organization needs to live and breath the same brand. All need to be preaching from the same bible. The potential client can hear a company that is united in vision and cause. They will more easily like and trust them. If you are lucky they will even refer you.

We have to realize that it doesn't matter what we think. All that matters is the way people want to buy. Respect it you're finished. Once we stop trying to push and pull consumers the direction we want them to go in, the fun starts. This is a great time to be curious.

Recently I was at a sales conference for the moving industry. Great people! We talked about many things however the overall discussion was around reducing the friction in the sales cycle. There are so many opportunities to make the customer not even know they are in the sales funnel. It starts with curiosity and ends with execution.

I get the question "What's trending" all the time. On this episode I get my Crystal Ball out and look into the future. Just kidding! I highlight what's happening now and why you shouldn't wait.

Far too many companies are thinking in terms of their next transaction without considering the steps needed to build a brand. Yes, a brand sounds "frilly" but without it sales will always do business the tough way. 

I struggle as much as anyone with saying yes to everything that looks like an opportunity. Sometimes, those "asks" are to help someone or possibly build profit into my business. I am constantly reminding myself that I can be available to get involved however not until I have completed the action items for the day related to my own goals.

On this episode, I discuss the need to have Sales and Marketing working within one unit. Both departments bring tremendous value to the customer journey. Up until now, most companies keep these people apart as much as humanly possible.