Comfortably Profitable

The Larger Market Formula

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Synopsis

Whether you are a B2B or B2C business, the Larger Market Formula is something that you have to be looking at. This formula will help frame your thought process going into your next marketing cycle. Many businesses focus on the 3% of the market that is in the "buy now" stage of their buyer journey. However, there is a strategy where you can reach your target audience before they reach the "buy now" stage, meaning that the audience will be familiar with your brand by the time they are ready to make a purchase. Enjoy this episode where I dive further into why you need to be looking at the Larger Market Formula.