Comfortably Profitable

Informações:

Synopsis

Growth, innovation, care. These things drive this podcast as serial entrepreneur Ben Bowen talks about how businesses can avoid the pitfalls of being "Comfortably Profitable". What's that? Listen to find out!

Episodes

  • The Larger Market Formula

    07/12/2020 Duration: 07min

    Whether you are a B2B or B2C business, the Larger Market Formula is something that you have to be looking at. This formula will help frame your thought process going into your next marketing cycle. Many businesses focus on the 3% of the market that is in the "buy now" stage of their buyer journey. However, there is a strategy where you can reach your target audience before they reach the "buy now" stage, meaning that the audience will be familiar with your brand by the time they are ready to make a purchase. Enjoy this episode where I dive further into why you need to be looking at the Larger Market Formula.

  • How Covid-19 Has Changed My Business

    10/11/2020 Duration: 05min

    How has Covid-19 affected your business? This is a question I hear very often and I know all business owners are going through the same thing. In this episode, I breakdown some positives and negative points on my perspective of operating a business during the Covid-19 pandemic.

  • 5 star reviews from customers are NOT the best ratings for your business?

    02/11/2020 Duration: 03min

    What if I told you that 5 star reviews from customers are NOT the best ratings for your business? Nobody in the world is perfect, and your business is no exception! Watch this video to where I explain how 5-star reviews could be hurting your business and what reviews you should be aiming for.

  • Time to break everything!

    19/10/2020 Duration: 04min

    The first thing I suggest you do is create a collision in your business between Sales & Marketing. Make it as painful as possible for everyone involved. Only then do you stand a chance to rebuild both departments into one unit ready for battle.

  • I LOVE OCTOBER!

    05/10/2020 Duration: 17min

    Every October I create my business plan for the coming year. I do this early so I can get it right and also so I am prepared to be executing at full speed come January 1. I started this about 5 years ago and it has been the best decision I ever made. In this episode I break down the steps for you so you can jump on the "October Train" with me.

  • Craft Beer Conference 2019

    06/01/2020 Duration: 36min

    NOTE: I APOLOGIZE THAT THE AUDIO IS A BIT STATIC. NOT MY INTENT HOWEVER I WANTED TO SHARE THIS WITH YOU ANYWAY. If you can handle the sound issues you will enjoy the content. This episode is a recording of a talk I gave at the Canadian Craft Beer Conference in Niagara Falls in 2019. I discussed all parts of the customer journey when buying beer online.  Most important to note is that consumer buying habits, particularly when it comes to beer have changed dramatically in the past 5 to 10 years. There are far too many breweries struggling! I would like to help shed some light on why.

  • History lesson

    11/03/2019 Duration: 09min

    Today we talked about the New England Patriots as an example for creating a system that creates success regardless of the pieces. Companies that have been around for greater than 50 years survive only by having super star sales people. These people don't exist at scale anymore which is why these companies are in trouble.

  • Near Misses

    11/03/2019 Duration: 03min

    Looking back in our career we discussed missed opportunities. These were mostly due to massive gaps in the customer journey as a result of having no real connection between marketing and sales in our companies. These two departments should be consolidated into one. No question!

  • Look for opportunities

    11/03/2019 Duration: 03min

    I would ask everyone that listens to this to take a half day, note pad or white board and map out the gaps in the customer journey. Your clients want a better experience from your brand. Even better, if they aren't asking for it, this is the best time to over deliver.

  • Communicate with your team

    11/03/2019 Duration: 05min

    The key to every relationship is communication. On this episode I talk about the value of Real Time communication using tools like Slack and not email.

  • Live your Brand

    11/03/2019 Duration: 08min

    Everyone in the organization needs to live and breath the same brand. All need to be preaching from the same bible. The potential client can hear a company that is united in vision and cause. They will more easily like and trust them. If you are lucky they will even refer you.

  • Understanding Consumer Behaviour

    11/03/2019 Duration: 03min

    We have to realize that it doesn't matter what we think. All that matters is the way people want to buy. Respect it you're finished. Once we stop trying to push and pull consumers the direction we want them to go in, the fun starts. This is a great time to be curious.

  • Reduce sales friction

    11/03/2019 Duration: 45min

    Recently I was at a sales conference for the moving industry. Great people! We talked about many things however the overall discussion was around reducing the friction in the sales cycle. There are so many opportunities to make the customer not even know they are in the sales funnel. It starts with curiosity and ends with execution.

  • Fireside Chat with Tyler

    10/02/2019 Duration: 13min

    Recently I got to sit down and chat with my good friend and business partner Tyler Grose. We talked about everything from Sales-Marketing-World class teams. 

  • Why is Social Media still a topic?

    10/02/2019 Duration: 02min

    On this episode I get asked; is social media really a thing! This is honestly my least favourite question. We must all agree that social media is no longer a new thing that deserves debate. Social Media, it's a here/now/future "thing".

  • What's trending (2019)

    10/02/2019 Duration: 04min

    I get the question "What's trending" all the time. On this episode I get my Crystal Ball out and look into the future. Just kidding! I highlight what's happening now and why you shouldn't wait.

  • Transactional Business is Broken

    10/02/2019 Duration: 04min

    Far too many companies are thinking in terms of their next transaction without considering the steps needed to build a brand. Yes, a brand sounds "frilly" but without it sales will always do business the tough way. 

  • The Art of Saying No!

    10/02/2019 Duration: 05min

    I struggle as much as anyone with saying yes to everything that looks like an opportunity. Sometimes, those "asks" are to help someone or possibly build profit into my business. I am constantly reminding myself that I can be available to get involved however not until I have completed the action items for the day related to my own goals.

  • Sales and Marketing should be the same team!

    10/02/2019 Duration: 03min

    On this episode, I discuss the need to have Sales and Marketing working within one unit. Both departments bring tremendous value to the customer journey. Up until now, most companies keep these people apart as much as humanly possible. 

  • How do I keep a smile on my face?

    10/02/2019 Duration: 02min

    Doing what I love is the difference between success and failure. No question, I can't work at full capacity if I don't wake up looking forward to my day. On this episode I get asked what makes me happy, at work.

page 1 from 2