Higher Ed Live

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence. In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.

For student affairs educators, administrators, and faculty looking to use the standards to develop, revamp, or generally improve student learning, programs, and services, the CAS Professional Standards and the CAS Self-Assessment Guides are often the go-to resource. Published earlier this year, the first companion guide to the CAS Standards, Using the CAS Professional Standards: Diverse Examples of Practice provides real-life case studies written by practitioners who have successfully applied the standards in their work. The book is the first joint publication of NASPA, CAS, and ACPA. On this episode of Student Affairs Live, host Heather Shea extends the conversation beyond the basics of CAS to discuss and how student affairs educators might employ these foundational standards within various student affairs functional areas to improve practice. Joining Heather are editors and chapter authors, Dr. Laura Dean, Dr. Shannon Dean, Dr. Yancey Gulley, Alex Lange, and Dr. Jen Wells.

Alumni clubs (groups, chapters, networks, etc.) represent your alumni association's brand "in the field." They're recruiting students. They're hosting events all over the world. Perhaps they're even raising money. What makes clubs successful? What are their biggest challenges, and how can staff members best assist these passionate volunteers? In this episode of Advancement Live, Kim Brown chats with AlumniSpace's Andrew Cafourek on the findings from the 2017 Alumni Group Survey, as well as with Sonja Watkins Kelly, who's charged with alumni club management for Cornell University.

Every industry around the globe, including higher education, is being completely disrupted. This episode of Marketing Live features Jeff Rosenblum, the author of Friction, a book about building passions brand in the age of disruption. You’ll take away key learnings from the book, which provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. While higher education spending on advertising is growing at a significant rate, Friction argues that a new approach is needed (but most brands don’t realize the strategic underpinnings need to change). Great brands are no longer built through interruptive advertisements. Brands don’t simply need clever messages or new, shiny technologies; they need a fundamental change in strategy.

Admissions marketing is dynamic, complex, and competitive. Audiences range from teens to adults living in our cities and around the world. The needs of these audiences change as they move through the college search and enrollment process. Admissions offices need to provide pertinent information, inspire, and make it easy for people to take action.  In this episode of Admissions Live, Ashley Budd joins us live from the CASE Summer Institute for Communication and Marketing where she is on the faculty leading a hands-on digital workshop. We'll speak with Ashley about creating a marketing campaign plan and the role that digital strategies play in marketing communication.

In this episode, we’ll focus on engagement scoring: tips for getting started with analysis, ways to look at broader engagement for strategy changes, and some potential pitfalls to avoid. Hear how and why iModules developed an engagement score, and learn from George Mason University how engagement insight can help you think differently about your audience and highlight data needs and challenges. We’ll also cover ways you can apply engagement scoring to make strategic, data-driven decisions about upcoming solicitations, programming and communications.

What are the hot trends and issues in Career Development today? What are some new and interesting ways that data and technology are being incorporated into career development practice? What are the biggest challenges facing employers and career development professionals?What competencies are employers seeking that they weren’t 10 years ago? What partnerships should career services be cultivating on and off campus? What are innovative ways to connect with students in order to increase use and engagement with career services? On this episode of Student Affairs Live, host Tony Doody talks with Lisa Hinkley, Gary Alan Miller, Trudy Steinfeld, Dan Black, and Manny Contomanolis to answer these questions and many more.

Massachusetts Institute of Technology (MIT) has never boosted a post or paid for social media ads, yet they have been able to organically grow their Instagram followers from 3,000 to more than 38,000 in less than 2 years. Tune in to hear more about MIT's social media strategy, content generation, and how they've leveraged a globally recognized brand.

Providing education abroad or “study abroad” opportunities is one form of international engagement in which many colleges and universities participate. The National Association of International Educators (NAFSA) notes in their Trends report [link] that each year hundreds of thousands of U.S. college students engage in short term, semester-long, or year-long study abroad programs. While rates of student participation have increased, opportunities to access study abroad may remain largely out of reach for many students. Yet, following last week’s Student Affairs Live episode [link], study abroad is noted one example of a “high-impact practice”, resulting in a number of positive student learning outcomes. Paired with the significant student identity and development possibilities that occur within study abroad, what opportunities exist for intentional partnership between student affairs, program administrators, and faculty? How can student affairs educators work to support students before, during, and after their

What's new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world's largest professional network. Join us for a conversation on Sponsored InMail, University Pages, LinkedIn Influencers, gleaning alumni updates from LinkedIn profiles, and educating students on using the tool the *right* way. If you're curious about how you might use LinkedIn more effectively, this is an episode you don't want to miss.

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.) Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-quality HIP's into programs inside and outside of the classroom.

Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us. On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack key student personas and what matters most to them.

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn't have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and tools you can use right away in your work.

While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way. On this episode of Admissions Live, we sit down with professionals charged with running two of the largest campus visitation programs in the country. Learn from these experts at The Ohio State University and Rutgers University. Topics include; campus tour guide selection, training, program evaluation, and much, much more.

You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you're looking to launch (or improve) one at your institution.

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership. This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for transparency and how to avoid surprises that might embarrass the institution during the search.

As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work? Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion’s editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.