Twitter Smarter Podcast With Madalyn Sklar - The Best Twitter Tips From The Pros

Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discussing strategies and tactics that will help you take your social media marketing to a new level. Mike also hosts a weekly live video show called Social Media Marketing Talk with expert commentary on the latest news of the week. In this episode, Mike shares insights into cool ways you can market your events utilizing ClickToTweet, which is one of my favorite tools. He breaks it down and even shares a cool hack that allows you to include an image. This is something I’ve never seen done before. Mike walks us through the process and I have to say, it’s quite simple. I can’t wait for you to learn about this cool tip (see screen shots in the show notes) and so much mo

In this solo episode I share my tips and strategies on how to leverage Twitter at conferences and events. As I was heading out to Adobe Summit [#AdobeSummit] and Social Media Marketing World [#SMMW17] last week, I was inspired to record this episode and share my thoughts and experience using Twitter at conferences. I love conferences and I love tweeting while attending. It's a great way to make valuable connections that will help you in your business.I want to share with you the power of tweeting at a conference. If you are looking to stand out and get seen and heard, this is for you. Live-tweeting is an amazing way to connect with lots of like-minded people. So let's talk about how to tweet your way through a conference. Your Call-To-Action:Your call-to-action for this episode is twofold: 1) At the next event or conference you attend in person, I want you to live tweet from there. I’d like for you to share what’s being said. Talk about what you’re learning. Get creative and do a live video after a workshop

Reid Robinson is a Social Media Business Strategist for Hootsuite. He leads social selling initiatives for both Hootsuite and some of the world’s largest brands. He’s also responsible for educating the global sales team on employee advocacy and leveraging the power of social selling to find more contacts, build better relationships, and ultimately close more business. In this episode, Reid shares with us some valuable Twitter insights that are focused on the importance of engaging with your contacts to create deeper and richer connections. He also talks about the concept of social selling and how you can integrate social media, especially Twitter, into your sales process. My favorite tweetable during our interview was when Reid said, "Twitter lists is my #1 favorite thing about Twitter. Create a list, call it 'Social Contacts,' and engage with at least three people daily." Your Call-To-Action: Your call-to-action for this episode is to set up a Twitter list called “Social Contacts” and add people you want t

Brittany Berger is the Content and PR Manager at Mention.com, a media monitoring company where she takes charge of the site’s content creation as well as their PR outreach and strategy management. In this episode Brittany and I talk about a variety of ways to use Twitter lists like how to leverage them to help you interact with your target audience, how to monitor your competitors, create new business opportunities and ultimately reduce the noise and clutter. She shares great tips that will help you create and monitor your own Twitter lists. My favorite tweetable during our interview was when Brittany said, "I love nerding out about social!" Oh is that someone I can relate to! Your Call-To-Action: Your call-to-action for this episode is a two-parter. 1) Start creating Twitter lists and 2) Sign up for Mention. Set up at least 3 Twitter lists. One can be your priority list which contains the Twitter accounts of your friends and family. Another could be a competitor list or your favorite blogs. And for the thi

Kevin Garber is the CEO of ManageFlitter, a popular Twitter marketing platform that helps you manage and grow your Twitter account. He also hosts his own Podcast that covers a variety of tech topics and includes interviews with tech industry thought leaders. His website says: "ManageFlitter provides you with a set of easy to use tools to empower you to Work Faster & Smarter with Twitter." I love that! My motto is "work smarter not harder" so I’d say we are on the same page! In this episode you’ll learn how Kevin’s struggles led him to develop ManageFlitter. He talks about the need for us to go back to basics by having a great looking profile that includes a standout profile photo and header image and a compelling bio. He also shares techniques to help grow your following and discusses the power of Twitter lists. Tweetables: "A good place to start is to make sure that all the basics are in place." "Getting creative with Twitter is what we love about it. It’s so versatile, you can do so many interesting t

Ross is the founder of Electric Kiwi, a design and marketing firm that specifically caters to the music industry. Based in Scotland, Ross applies his web design expertise to help bands and musicians around the world build an electrifying online presence. He is also the co-host of the podcast Bridge the Atlantic, along with Canadian musician and filmmaker Marcio Novelli, where they interview musicians and creative entrepreneurs. Quick FYI here. I’m in Episode #63 sharing Twitter tips, community building, my life as the leader of GoGirlsMusic and so much more.Click here to listen. Listen in as Ross shares with us his best Twitter tips and talks about the power of personalizing and organizing your Twitter lists. He also shares how a little bit of creativity can build your Twitter presence and increase interaction. Episode Highlights: Ross used to have a business-oriented approach in using Twitter and then realized the importance of being personal. Showing more of yourself gives a more rewarding experience. Use

Mike Kawula is the founder of Social Quant, a Twitter growth tool that helps companies and individuals grow their Twitter following quickly, specifically gaining quality followers so they’re able to get more engagement, more retweets, and more clicks back to their website. Mike is a die-hard entrepreneur with a knack for running successful businesses. He shares stories of using Twitter as far back as 2007 to listen and answer customers’ pains for his cleaning company and online office supply business. He tells us how he made a $27,000-order from building a solid connection on Twitter. Not to mention, having Gary Vaynerchuk as one of his customers. In this episode, Mike shares a ton of great tips that you can apply right now to help you start growing your Twitter following. As Mike explains, there is nothing better than Twitter to create a good marketing impact on your business as long as you engage and act on it accordingly. Of course, while having fun too! Episode Highlights: Use Twitter to promote your bus

Mara Olson is the founder of the social media marketing and consulting company, Smart Bee Social. I invited her to the show today because she’s got something really cool and unique to share – Twitter videos. If you haven’t used Twitter video yet or if this is your first time hearing about it, you’re in for a treat. Mara explains how she is utilizing it to build genuine connections with her audience. She has totally turned the way she communicates on Twitter up another level, in a more personal and engaging way. Learn how this simple tool will elevate your presence on Twitter. And then be prepared to start a Twitter video revolution with us! Episode Highlights: Mara uses Twitter video in connection with her consulting business which has resulted in more leads, connections and phone calls. Twitter video is the next layer of communication where it goes beyond just 140 characters. Twitter video requires a little more effort but it offers such a greater reward. Greater content = greater engagement = greater connec

Today’s episode is a #TwitterSmarter first as we are bringing in a duo on the show. Let’s welcome Alan K’necht and Michelle Stinson-Ross, hosts of the wildly popular #SocialChat, happening every Monday at 9pm ET. Alan is the VP of Social Analytics at digital marketing company, Digital Always Media. With 20+ years experience in the digital marketing and internet space, Alan is also an author, consultant, and public speaker. Michelle is the Content and Outreach Goddess at Authority Labs. She has been a consultant, social media strategist, and digital marketing strategist for the last 6 years. She calls herself an omni-channel social maniac who has tried and tested everything that’s out there. #SocialChat sprung out of an idea Alan and Michelle got from the #SEOChat. Before they knew it, they were joined by 30-50 people per chat and now with over 200 episodes and counting. Listen in to get massive Twitter insights from this dynamic #SocialChat duo. Episode Highlights: Alan says, Think and Plan. Do your research

Sarah Nagel is the Community Outreach Manager for Sprout Social and the host of the popular #SproutChat that takes place Wednesdays at 3pm Eastern. Sarah launched the chat in June 2014 and it quickly became a leading destination. She does an excellent job connecting people and brands together. Sarah has been working in social media for four years, and specifically with Sprout for over two years. Sprout Social is a social media management software company where customers can integrate various social media channels (Twitter, Facebook, Google +, LinkedIn, and Instagram) allowing you to manage them all from one place. The company prides itself on the Smart Inbox, a single stream column of all of your social media mentions, hashtags and keywords around your brand. In this episode, Sarah shares some do’s and don’ts on how to be effective on Twitter. She also gives out helpful tips and strategies that you can apply the next time you engage in Twitter chats. Episode Highlights: On your profile, have a really good ph

Tim Fargo is the CEO of Tweet Jukebox, an amazing and powerful Twitter tool. It’s a personal favorite of mine which I use every day for marketing my brand on Twitter. It’s a free scheduling tool that allows you to load a “jukebox” with content, schedule when you want tweets to go out and then sit back and let it do the job for you. Tim is a bestselling author, a keynote speaker, an angel investor, and an entrepreneur. Back in the 90’s, he co-founded an insurance fraud investigation company that became the second largest in the US and which he later sold for $20 million. Listen in as Tim shares with us how Tweet Jukebox actually came about and what makes it so popular among Twitter users. Episode Highlights: Tim didn’t start with the idea of making Tweet Jukebox a business. It was actually a by-product of traveling, initially intended for his own personal use. Tim mentions that when you’re designing something for yourself with the kind of care and attention you put to it, it ends up becoming the kind of produ

Yann Ilunga is a content curation expert. He is the genius behind the amazing podcast 360 Entrepreneur which seeks to help entrepreneurs build their platform, grow their audience, and build authority. Yann also hosts a music business podcast, The Jazz Spotlight. I was privileged to be a guest on both of his shows where I talked about Twitter tips and marketing. Now it’s Yann’s turn to share some great and practical Twitter insights specifically about the power of content curation and how you can best use it in your marketing strategy. He also talks about leveraging different Twitter tools to help you automate things better, save more time, and work smarter. Episode Highlights: Focus on content curation. Yann believes that it’s one of the first things every entrepreneur should do when using Twitter. The trick to connecting with influencers on Twitter is to provide value and add a little bit of twist by taking a step further. Find out how Yann captured the attention of bestselling author Jeff Goins. Content cu

Jonathan Abrams is the CEO and founder of Nuzzel. His company developed an app that has quickly become one of my faves. Nuzzel solves a problem we all have - overload of information on social media. It allows you to get personalized, relevant news from your friends on Twitter and Facebook without overwhelming you. Jonathan shares with us some insights into this amazingly helpful, free platform. It’s available to use on the web, mobile, and email. Jonathan holds an impressive career portfolio having worked at Netscape, started a few companies including Friendster, and having given a TEDTalk. He’s a true pioneer on the internet and in the social space. Episode Highlights: Nuzzel is a great content curation site that started off with Jonathan’s personal need for really good content. What makes the app unique is that it gets personally relevant news to you without having to do any work. Jonathan shares with us Nuzzel’s new feature which allows you to turn your Nuzzel feed into an automated newsletter with releva

Kristi Hines is a freelance writer and is well known in the social media space. She writes for many of my favorite publications like Social Media Examiner, Sprout Social, Hubspot and many more. I love her blog. She has an amazing guide to over 160 Business & Digital Marketing Conferences for 2016. Kristi is a wealth of information and I am just thrilled to have her on the podcast. In this episode she shares her best Twitter tips like the importance of optimizing your Twitter bio and how Twitter search can help you locate new customers. Kristi also talks about some of her favorite tools like IFTTT and Rival IQ. There is so much helpful information jammed packed into this episode. I know you’re going to learn a lot. Episode Highlights: Optimize your Twitter bio for SEO just like you optimize your website. You are discoverable through the keywords you place into your Twitter bio. Hear Kristi share her advice on how to utilize this so you get discovered more easily. Check your privacy settings to make sure y

Mari Smith is an internationally renowned, seasoned public speaker with deep expertise in social media marketing – particularly Facebook; she is often referred to as “the queen of Facebook.” In fact, she has such extensive knowledge on the effective use of the platform that Facebook recently partnered with her to facilitate and teach at its Boost Your Business series events across the country. Forbes named Mari as a top ten social media power influencer several years in a row, and Fast Company described her as a “veritable engine of personal branding, a relationship marketing wiz, and the Pied Piper of the online world.” I am so pleased to welcome Mari to today’s #TwitterSmarter episode where she provides us with her best Twitter tips. Episode Highlights: Consistency through a content plan is the number one thing on Twitter. It’s also the top challenge faced by most SMBs… until they hear Mari’s interpretation of what content is/can be. When you are too close to your product or service, it can be difficult to

Katerina Petropoulou at Twitter Counter is the community outreach and customer support manager. She has the unique role of seeing the product from users’ perspectives while also working on behalf of the brand to design interactions and features that continue to engage and delight its more than 2 million users. Helping to guide the ship as the first provider of Twitter user statistics and a leading service for Twitter analytics has helped Katerina amass an extensive collection of “lessons learned.” I’m so pleased that she’s agreed to share a few of them with us during today’s #TwitterSmarter podcast episode. Episode Highlights: Katerina begins the episode by sharing top benefits of community building and customer care on Twitter. Twitter’s openness and breadth of interesting users can make it a bit overwhelming at times. Katerina has found that Twitter lists help quiet the noise, and shares the ones she considers critical to have. There are three specific reasons that Twitter chats are marketing gold. Katerin

Ryan Steinolfson, Periscope Ryan as he is also known, is the president of Accelerate Marketing, Inc. Based in San Diego, CA, this digital marketing agency specializes in accelerating clients’ brand recognition to help ensure maximum potential for increased sales and exponential growth. In fact, the company is currently on a mission to assist 1,000 organizations in just such a manner over the next five years. Given Ryan’s live streaming expertise, we’re going to take a slight departure on today’s #TwitterSmarter podcast episode. Instead of his best Twitter tips, Ryan will help us understand how to leverage Periscope (which is owned by Twitter) for business. Episode Highlights: Periscope amassed 10 million users in its first four months. By comparison it took Facebook nearly 10 months to garner 1 million users. In part, Periscope’s quick rise was because of its direct connection with Twitter. Therefore, it makes sense that Twitter is the perfect place to search for target audience pain points and hashtags that

Marty McPadden is a digital, video and audio content producer and strategist. He is the founder and CEO of PodJamTV Productions, which produces live and edited audio and video shows and conducts video workshops. Formerly with ESPN, Marty has over 18 years’ experience in television production and operations. His latest product, VideoChatOnAir.com, helps brands and businesses take advantage of the video revolution by producing and hosting live online video shows. In today’s #TwitterSmarter podcast episode, Marty talks about the two Ps of Twitter: participation and patience. Episode Highlights: Marty joined Twitter in 2007, but didn’t get serious about his use until 2009. Once he did, he immediately saw the quality of his relationships grow. He explains how in this episode. His six year history with Twitter has taught him valuable lessons about participation and patience. He goes into details on both, including actionable steps we can all follow. Twitter chats provide a low barrier to entry for new users

Sue B. Zimmerman, the Instagram gal, is founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 eBook “Instagram Basics for your Business.” She’s also a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15, and highly sought after business coach. Sue is passionate about teaching entrepreneurs, business execs, and marketing professionals how to easily leverage the power of Instagram for tangible business results. She uses her knowledge in social media, her lessons learned after starting 18 businesses, and her 30+ years of business experience to teach, mentor and empower others to be highly successful entrepreneurs as well. In today’s #TwitterSmarter podcast she talks about the importance of building a community, sharing her tips and advice about Twitter, Instagram and her fave new app, Periscope, which happens to be owned by Twitter. Episode Highlights: Being visible on Twitter requires a deep content well – curated or owned – b

Joe Manna describes himself as a community leader whose passion rests in online media. At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs. Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management. Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter. Episode Highlights: Unfollowing people on Twitter is a normal and