Garlic Marketing Show

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  See acast.com/privacy for privacy and opt-out information.

If you had the opportunity to sit down with one of the top small business marketers, what would you ask? What questions would you have on growth, conversions and traffic? Ryan Deiss is the co-founder and CEO of DigitalMarketer.com. In the past 12 years he’s invested over $50 million into marketing test, sent over a billion emails between himself and his team, created a Forbes noteworthy marketing conference, and now operates 12 successful brands across multiple industries. Two of the biggest challenges Ryan believes facing small businesses today are logical lies and 80 percent projects. It’s likely you’re struggling with them now and don’t even realize it. In this episode Diess breaks down what they are and how to spot them in your business before the trouble arises. He also shares the mindset that has enabled Digital Marketer to become a preeminent brand.Reading Now:The Six-Month Fix: Adventures in Rescuing Failing Companies | by Gray SuttonFavorite Business Book: The Invisible Selling Machine | by Ryan Deis

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  See acast.com/privacy for privacy and opt-out information.

Morning Marketing Mindsets is a series focused on helping you get the right mindset. When it comes to marketing, our biggest problems come from having the wrong mindsets. In these short episodes you'll get training on how to improve your mindset and learning in just 5 minutes a day.  See acast.com/privacy for privacy and opt-out information.

What would you do if you had permission to fail? Would you go out and create the business you’ve always wanted? Write a book? Heather Ann Havenwood knows a thing or two when it comes to failure. Before rising to the ranks as a veteran marketer and coach, she lost it all and had to file for bankruptcy. Fast forward to present day and she's now a published author, coach, and the boss of sexy. Hear how six words changed her life forever and what could be the one thing holding you back from success. from success. Reading Now:Flow | by Mihaly CsikszentmihalyiFavorite Business Book:  The Game of Life and How to Play it | by Florence Scovel ShinnMindset Principle:Give yourself permission to failBusiness Advice: Hire a coach and stop asking your friends for adviceFavorite Quote:“The only way to grow is to go to a point of failure.” - UnknownConnect with today’s guest: Heather’s websiteHeather’s book: Sexy Boss See acast.com/privacy for privacy and opt-out information.

When most people think of success, they look at the top line: money, a thriving business and lifestyle. David Bayer was living a “successful” life by traditional measure. He founded his first company shortly after graduating from Columbia University at the ripe age of 21. Three years later he was leading the online division for world a class Italian motorcycle company. By 30, David was starting his second business and raising millions from venture capital funds. In 2009 his life took a dramatic turn when David found himself in a 12 step program battling addiction. Through it all, David gained a newfound awareness for living more powerfully. In this episode David shares insights from his remarkable journey, discovery and study of major teachings and topics spanning 3,000 years across science, philosophy, religion, spirituality, metaphysics, and neuroscience. And if that’s not enough, you’ll learn exactly why deciding is more important than the how-to. Reading Now:Awakening the Buddha Within: Tibetan Wisdom for

In 2008 Lindsey Anderson owed $100,000 in back takes to the IRS, was being sued, and had tons of overhead from running a large office with multiple employees. After hitting the reset button she was able to create a successful business and regain her financial footing. In this episode Lindsey shares how joining a mastermind, hiring a business coach and hard work allowed her overcome hard times.Reading Now: Decide: The Ultimate Success Trigger | by Jim PalmerMindset Principle:Don’t expect immediate resultsBusiness Advice: Join a mastermind and get a coachFavorite Quote:“You are the average of the five people you spend the most time with.” - Jim Rohn Connect with today’s guest:One Click Lindsey - Lindsey’s Blog Traffic and Leads - Lindsey’s Company website  See acast.com/privacy for privacy and opt-out information.

What does LeBron James and Michael Jordan have in common? They’re the pros taking the shots day in and day out. But how do you get them on your team? Word class speaker and Sr. Director of Partnership Development at Infusionsoft, Chad Kirby, joins us for a conversation on creating winning partnerships and mindset. In this episode you will learn how to serve your first clients and what it takes to win the game.Reading Now: Uncontainable by Kip Tindell Favorite Business Book:Good Leaders Ask Great Questions by John C. MaxwellMindset Principle:Function strategically, not opportunisticallyBusiness Advice: Clearly define your value and who benefits from exactly what you doFavorite Quote:“Life is to be enjoyed, not endured.” - Gordon B. Hinckley See acast.com/privacy for privacy and opt-out information.

Former Air Force fighter pilot quits his job and moves to rural Texas to operate a vending machine business. That’s not a sexy start to the story, but it’s changed Matt Miller’s life, his family’s life and the life of many others. In this episode you will learn how it all started with a quarter and grew into a business of impact. Reading Now: Miracle Morning by Hal Elrod Mindset byFavorite Business Book: Rich Dad, Poor Dad by Robert KiyosakiMindset Principle:Start thinking bigger Business Advice: Hire a business coach Favorite Quote:“You can have everything in life you want if you will just help enough people get what they want.” - Zig Ziglar Recommended Resources:Live Your Dreams: Top 10 Reasons Why You Need To Start a Vending Business See acast.com/privacy for privacy and opt-out information.

If you could create your dream business, what would it be? How would you overcome the indecision to get started? How would you impact the world after hitting your goals? Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is know internationally known  as “The Newsletter Guru” and has authored several books, most recently decide. Jim is a cancer survivor, has been married for thirty-three years, has four grown children and an awesome grandson. Listen and learn how to overcome indecision, create your dream business and give back to others. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

Whether you like it or not, we’re always selling. We sold our parents on getting us our first car, we sold our spouses on marriage, and throughout our career to get jobs and promotions. Butch Bellah spent almost 16 years with a large regional wholesale food distributor and helped grow it from $35 million to $250 million before acquiring the company as a minority shareholder with a business partner. As former stand-up comedian with more than 25 years of hands on business experience in the trenches, Butch has a knack for helping others improve their salesmanship skills. He’s the author of The Ten Essentials of Sales Superstars: Plugging Into The Power of 10 and more recently, Sales Management for Dummies. Listen and learn why sales training and management are the key to every business. And how why the best salespeople aren’t always the best managers. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

In today’s fast paced business climate being able to identify your ideal client and stand out with relevancy and authenticity isn’t an option, it’s essential. The traditional public relations model has shifted from a one way conversation to and ongoing dialogue. It’s never been more important to speak directly to your customer and their needs. Liz O’Donnell is the General Manager of Double-Forte.com, a public relations and marketing services firm. Liz has been in the PR industry for twenty years, is the co-founder of SheStarts, and the author of The Balance Act of the Modern. Listen and learn how modern PR firms gather marketing insights and intelligence to stay ahead of the curve, how to create buyer personas and remain relevant in your industry. Visit http://www.IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

One of the best ways to succeed in life and business is to surround yourself around those who’ve already achieved what you want. With four decades of experience as an entrepreneur, a 36 year married and eight successful companies, Aaron Walker knows a thing or two when it comes to living a fulfilling life. He started his first business at 18 years and sold it nine years later to a Fortune 500 company. One of Aaron’s fundamental beliefs in his ability to achieve success is surrounding yourself around the right people. For more than a decade he’s ran a weekly mastermind group with Dave Ramsey, Dan Miller and Ken Abraham. Listen and learn the fundamentals and guiding principles that have allowed Aaron to reach a level of success that few people have achieved in a lifetime. Visit IanGarlic.com for more info.  See acast.com/privacy for privacy and opt-out information.

What does it take to create and build a powerhouse agency?Today’s guests has formerly worked with clients such as Aflac, Lotus Cars, Hitachi, AT&T, Coke and Legal Zoom. I wasn’t until Jason Swenk hit the $1 million mark that he understood the importance of clarity and systems. And he’s now on a mission to help other agency owners from making the same mistake. His passion and drive is to be the #1 resource for agency owners.  If you’re running a digital agency or plan to in the future, this episode is a must! Learn exactly what you need to achieve predictable success and build the business you want to build. To learn more visit: www.IanGarlic.com and www.yourauthenticweb.com See acast.com/privacy for privacy and opt-out information.

Are you harnessing the power of public speaking in your business? Are you leveraging it to win the attention customers and influence purchasing decisions? In this episode I go the opportunity to speak with Genero Crenshaw of Speak 2 B Remembered. Genero has worked with high-level executives, trained in Marshall Goldsmith's program and received a Master's Degree in Psychology.  He turned his life around after spending 10 years in prison. During his incarceration he was mentored by Michael Milken (an 80’s Wall Street icon). It was here the Genero spent 18 months having lunch with Milken and getting a Wall Street education. Genero eventually would go on to build a multi-million dollar business. Over the years Genero has honed his public speaking and communication skills. Now he trains others to do the same. Listen and learn how you can use speaking in your business to change lives and create influence. Visit http://www.IanGarlic.com and http://www.yourauthenticweb.com for more great marketing insights.  See acas

How important is cultivating the right mindset? In business and in life we’ll be faced with challenges. Over the years I’ve made it a point to be cultivate the right mindset.  Especially when it comes to marketing, because we’re often looking at our competition and think that what’s working for them is the key to their success.   When it comes to marketing we have to look at the complete picture. We have to account for things like human evolution and fundamental attribution error. These just a few of the challenges that we face. In this episode I’ll explain the steps you can start taking to cultivate the right mindset in your marketing, life and business. Visit www.iangarlic.com/taomindset for a special gift created just for you. See acast.com/privacy for privacy and opt-out information.

I was a trader for a large hedge fund for nearly 10 years before getting into marketing. I had a trading account valued at five million dollars and I was very good at what I did.  My biggest take away was that the most successful traders are mathematics. The news you see in the market is already old news. No matter how much time you spend learning about these companies, you don’t know. There are marketing pressures that we can’t even talk about like entropy. Nassim Taleb is one of the most successful traders and author of The Black Swan. The premise is that there are unforeseen circumstances that we can not predict like Hurricane Katrina and 9/11.  So what should you invest in? Where should you put your hard earned cash to protect yourself against unstable market conditions? In this episode I share the my #1 investment strategy that will always guarantee ROI. This strategy works so well that it doesn’t need a disclaimer. See acast.com/privacy for privacy and opt-out information.

Inbound marketing is about education. It’s about teaching your clients and creating courses is a great way to educate people. Not only for current clients but also for people that will never become your clients.You can leverage your expertise so you’re not trading time for money. In this episode I’m joined by Megan Harrison. Megan is an online course and project launch  consultant who helps entrepreneurs transforms their expertise into profitable online courses.Have you ever considered creating an course? Do you feel there are already too many courses in your area of expertise? Maybe you’re wondering how it could help your business.Listen to this episode to learn the three pillars of creating an online course. See acast.com/privacy for privacy and opt-out information.

Are taking advantage of the second most used search engine?In this episode I explain the importance of using video as content marketing strategy to become more known, like, and trusted. When we see people's face,  we start to like them. This goes back to our caveman brain. When we say someone regularly, we began to like and trust them. How often have you ever seen a celebrity in person and felt like you known them? Because you see them everywhere on TV. This same type of “celebrity effect” is available for you and your business.I’m convinced that video outperforms all other forms of marketing. It's also a powerful tool for delivering value and building relationships.Michelle Sparrow, a criminal defense attorney from North Carolina, recently shared her story. Michelle considered pursuing social work before getting into law. But she never shared this side of her story on video. Can you imagine the impact of her message now?Listen to this episode to learn 12 ways you can start using video to impact your business

Events are no longer just events, they  have the ability to give your business a distant advantage. Today I’m joined by Sharon Fisher of Play with a Purpose. Her company is a turnkey source for successful events. We'll be getting the inside scoop on what it takes to create a successful event. Sharon also dives deep into tactical content creation, events within events, and more.Have you’ve considered using events as a marketing channel ? Whether you have or have not, there’s something to take away from this episode. See acast.com/privacy for privacy and opt-out information.