Brandwidth On Demand

Steve Goldstein is noted as a leading media thought leader and practitioner, and he shares a wealth of wisdom when it comes to the changing use of AUDIO in 2023. Clearly Audio will continue to dominate media consumption. The question: what level of listening will traditional radio earn?Steve shares some great ideas on how radio brands can take better advantage of the opportunities presented by creating actionable plans and thoughtful, targeted content on-air, and increasing online listening to station-branded content.That’s just one reason that we’re so thrilled to kick off our 6th season with STEVE GOLDSTEIN.Time-stamped highlights:[2:29] As the New Year begins, Steve shares some of 2022’s Key Takeaways that busy radio people may have missed. [5:10] For radio people, podcast opportunities still require a mental reset for many broadcasters. For those still struggling with this challenge, Steve offers some simple, effective suggestions – that can also earn revenue![8:35] You’ve pointed out that in podcast